Beth Mayhew Email & Phone Number

Washington, Dc, Us

United States

Work collaboratively with cross-functional teams, including designers, developers, and project managers, to implement marketing strategies using the HubSpot marketing automation platform. Design and execute email marketing campaigns while gathering and analyzing performance metrics to enhance and optimize digital marketing automation efforts. Oversee and ensure data quality within the marketing database. Create and maintain documentation for marketing automation and related processes, while identifying potential areas for improvement. Plan and manage email marketing initiatives, social media campaigns, event registrations, and post-conversion follow-up activities. Offer HubSpot training and support to team members and onboarding assistance for Katzcy marketing clients.

Washington D.C. Metro Area

With extensive experience in creating, managing, executing, and assessing a broad spectrum of marketing and communication strategies, Beth is committed to enriching the end-user experience through HubSpot. She enjoys working alongside fellow marketers, helping them embrace and utilize marketing automation to streamline and improve organizational workflows.

Washington D.C. Metro Area

Led marketing and sales enablement initiatives for the consulting business. Implemented HubSpot and integrated with Salesforce and DiscoverOrg. Collaborated to produce marketing campaigns tailored for IT and Business decision-makers, focusing on three primary outcomes: generating new opportunities and clients, nurturing existing client relationships, and driving opportunities forward. Increased company visibility and consulting service awareness through speaking engagements at industry events. Generated top-of-the-funnel leads through strategic partner marketing programs and digital marketing endeavors.

Rockville, Maryland

Defined and executed lead generation initiatives, encompassing both inbound and outbound programs such as PPC campaigns, SEO, website content, email marketing, product collateral, and social media efforts. Oversaw the implementation of HubSpot and integration with SalesForce. Spearheaded the development and launch of a comprehensive content marketing plan aimed at boosting web traffic, enhancing brand awareness, and nurturing sales leads. Increased web traffic through inbound content strategy, targeted landing pages, keyword-specific PPC campaigns, and engaging social media activities. Formulated effective email strategies, including segmentation, automated thank-you emails, and lead nurture/drip campaigns.

Silver Spring, Maryland

Directed the organization’s marketing efforts to support association programs, events, products, and services. Increased marketing productivity by successfully implementing HubSpot. Increased sponsorship revenue with the launch and implementation of six technology-focused websites. Successfully launched integrated marketing campaigns that included email, print, social, phone, media partnerships, sponsorships, and eAdvertising resulting in exceeding (sold out) conference registration goals. Implemented strategic marketing campaigns to ensure seminar and webinar registration and attendance goals.Assumed management of the association’s print and online magazine. Acting as Publisher, directed the work of the Associate Editor and Production Coordinator in the design, editing, and timely delivery of a bi-monthly print magazine. Collaborated with internal stakeholders and outside consulting firms to evaluate the magazine’s format and identify options for rebranding or replacing the publication. Managed the effort to move the print publication to an online platform to leverage the potential of digital communication, reflect industry and marketing trends, and address revenue concerns.

Silver Spring, Md

Responsible for executing the association's marketing plans.