Head Of Corporate Press
London And Asia
Proud of having raised Sotheby’s profile in Asia from zero to household name - with practically no marketing budget. Forged relationships with media throughout Japan, Hong Kong, China, Taiwan, Singapore, South Korea, Malaysia and India. Launched Sotheby's offices in these countries and generated headline news for sales and exhibitions, significantly contributing to dynamic growth in profits.From London base, trained and co-ordinated a large team of press officers across the UK and east… Show more Proud of having raised Sotheby’s profile in Asia from zero to household name - with practically no marketing budget. Forged relationships with media throughout Japan, Hong Kong, China, Taiwan, Singapore, South Korea, Malaysia and India. Launched Sotheby's offices in these countries and generated headline news for sales and exhibitions, significantly contributing to dynamic growth in profits.From London base, trained and co-ordinated a large team of press officers across the UK and east of the Atlantic, achieving hugely successful international publicity for auctions, exhibitions, new business ventures, educational courses, sponsorship and charity events. Handled release of corporate results and share-sensitive information, launched Government's Art in Lieu scheme, and led on crisis management.Overall, a terrific private sector experience that combined culture and commerce, expertise and economics and left me with a keen sense of the benefits of working to a commercial imperative. Show less