Beth Mckigney Email and Phone Number
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Beth Mckigney is a Senior Vice President, Measurement and Technology Solutions at Ovative Group. She possess expertise in e commerce, web analytics, email marketing, analytics, omniture and 19 more skills.
Ovative Group
View- Website:
- ovative.com
- Employees:
- 559
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Senior Vice President, Measurement And Technology SolutionsOvative GroupChamplin, Mn, Us
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Senior Vice President, Measurement & Technology SolutionsOvative Group Feb 2021 - PresentMinneapolis, Minnesota, UsOvative Group is an independent media and measurement firm that helps clients drive and deliver measurable marketing performance. Founded in 2009 by Dale Nitschke, Ovative brings media, measurement, and consulting together under one roof to measure the holistic impact of marketing on clients’ total business using its proprietary metric, Enterprise Marketing Return (EMR). Ovative’s team of marketing experts serves as a trusted partner for its national world-class client base of marketing leaders across many industries. Ovative is recognized as an industry leader and has received awards including Adweek Fastest Growing Agencies, Star Tribune’s Top Workplaces, Minneapolis/St. Paul Business Journal’s Fast 50, and Inc. 5000. For more information about Ovative, visit ovative.com or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter.
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Vice President, MeasurementOvative Group Aug 2018 - Feb 2021Minneapolis, Minnesota, Us
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Vice President, Customer Strategy & Owned MediaOvative Group Feb 2018 - Aug 2018Minneapolis, Minnesota, Us
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Senior Director, Digital Measurement & ActivationOvative Group Feb 2017 - Feb 2018Minneapolis, Minnesota, Us
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Director, Digital Measurement & ActivationOvative Group Jul 2015 - Feb 2017Minneapolis, Minnesota, Us
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Director, Site Analytics & OptimizationOvative Group Feb 2013 - Jun 2015Minneapolis, Minnesota, Us
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Business Insights Consultant - Target.ComTarget Sep 2012 - Jan 2013Minneapolis, Mn, Us -
Mobile & Email Lead Marketing ManagerTarget Sep 2011 - Sep 2012Minneapolis, Mn, UsDefined and drove Target's email & mobile marketing strategies. Manage team of 9 planners & analysts, multi-million dollar budget and multiple vendor relationships.
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Email Lead Marketing ManagerTarget Sep 2010 - Aug 2011Minneapolis, Mn, UsDefined and drove Target's email marketing strategy inclusive of contact strategy, content, acquisition, segmentation and testing.
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Ecommerce Marketing Manager - Site Optimization & TestingTarget Mar 2008 - Aug 2010Minneapolis, Mn, UsManaged team tasked with maximizing ROI for all Target.com guest-facing enhacements. Identified site enhancement opportunities, provided vision and business direction, and analyzed and optimized post-launch. Also managed site testing of new functionality, navigation and creative.
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Sr Marketing Analyst - Site Optimization & TestingTarget Jul 2006 - Mar 2008Minneapolis, Mn, UsBusiness lead for all guest-facing technology enhancements to Target.com - provided business direction and analyzed results post-launch. Developed site testing plan including new functionality and creative. Managed optimization of internal search results.
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Ecommerce Promotions & Web AnalyticsTarget Aug 2004 - Jul 2006Minneapolis, Mn, UsDeveloped website-wide promotional marketing plans to drive incremental sales and profits.Identified most effective placement, message and creative treatment for marketing messages across Target.com through utilization of web analytics tool.
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Online Advertising SpecialistCapella Education Company 2002 - 2004Assisted in managing multi-million dollar direct-response online advertising campaigns. Responsible for set-up, maintenance, forecasting and optimization of online campaigns.
Beth Mckigney Skills
Beth Mckigney Education Details
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University Of Minnesota - Carlson School Of ManagementMba -
University Of Minnesota - Carlson School Of ManagementMarketing & Supply Chain Management
Frequently Asked Questions about Beth Mckigney
What company does Beth Mckigney work for?
Beth Mckigney works for Ovative Group
What is Beth Mckigney's role at the current company?
Beth Mckigney's current role is Senior Vice President, Measurement and Technology Solutions.
What is Beth Mckigney's email address?
Beth Mckigney's email address is be****@****ail.com
What is Beth Mckigney's direct phone number?
Beth Mckigney's direct phone number is +161280*****
What schools did Beth Mckigney attend?
Beth Mckigney attended University Of Minnesota - Carlson School Of Management, University Of Minnesota - Carlson School Of Management.
What skills is Beth Mckigney known for?
Beth Mckigney has skills like E Commerce, Web Analytics, Email Marketing, Analytics, Omniture, Integrated Marketing, Mobile Marketing, Marketing, Digital Marketing, Marketing Strategy, Marketing Communications, Management.
Who are Beth Mckigney's colleagues?
Beth Mckigney's colleagues are Meagan Rosenfeld, Dan Smith, Jennifer Guido, Chris Thueringer, Brock Johnson, Lauren Twomey, Lillian Smith.
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