As the agency’s founder and chief creative strategist, Beth is a thoughtful leader. She takes the time to thoroughly understand her clients’ businesses and delivers a tailored message that speaks meaningfully to the client and their customers. Her creative thinking, broad experience and an unparalleled eye for powerful design sets her firm's work apart. She loves diving deep into new market research as well as sketching out new visual ideas. She is a multi-disciplined creative with experience in marketing strategy, corporate identity, web design, print design, video, digital media and digital advertising. She works in partnership with clients, offering personal attention, flexibility and prompt service. As a result, Athena Communications enjoys an exceptional level of client loyalty and repeat business.Beth earned an MFA in graphic design and a BS in mass communications and public relations from Boston University. As an All American athlete in track and field, Beth qualified for the Olympic trials in 1988. She rose to management levels within nationally recognized communications, advertising and design firms in Boston, MA before establishing her own company.

Worked with internal advertising agency and in-house writers to develop and design benefit planmaterials for key clients (i.e. Intel and Sysco) that were easy to understand and visually appealing.Managed project from design through printing and Spanish translation.

Taught 14-hour course for non-design professionals entitled From Design to Print: an introduction to the graphic design process. Topics included design, production, imagesetting and four-color printing.

Worked closely with the art director of this full service advertising agency for four years as well as with team members on variety of projects. Created corporate identity,advertising campaigns and a produced a full range of collateral materials for Fortune 500 companies and some of Boston’s largest businesses.

Worked with this textbook publishing company to develop a design for new first-grade reading program. Worked closely with editors, art directors and illustrators to produce textbook and a companion reading book.