56Bit, an advanced AWS partner, specializes in cloud computing solutions that enhance performance, security, and scalability for iGaming companies. My role focuses on driving new business generation and cultivating high-value partnerships. Leveraging expertise in business strategy, client acquisition, and relationship-building to fuel company growth and expand our presence in the iGaming sector.

As the founder and Principal Consultant at Beth M. Cohen Consulting, I specialize in delivering comprehensive business development services. My expertise lies in generating new business and diversifying revenue streams, enabling me to assist clients across various industries. This versatility highlights my ability to navigate and resolve complex business challenges, adhering to proven business development principles.I employ a proven approach focused on cultivating strategic connections, empowering professionals, promoting meaningful in-person interactions, and driving robust lead generation. By emphasizing networking and relationship building, I aim to forge vital partnerships that lead to closing high-value deals for my clients.

As the Director of Strategic Partnerships at Oat Foundry, I lead sales and client-relationship management, track emerging trends, and open new markets to expand our footprint. I am directly responsible for generating new business to ensure we meet and surpass revenue and growth targets. During COVID-19, I pivoted from outside BD to a strategic initiative to enter the luxury retail market by hosting virtual international events with industry pioneers such as Coach. My achievements include securing $400K in new business after a 90% decrease due to Covid-19, cultivating relationships with Fortune 500 companies, establishing lucrative partnerships in Hospitality, Food and Beverage, Retail, and Real Estate, and building a multi-million-dollar pipeline in HubSpot.

Accomplished Business Development leader with a proven track record in driving revenue through strategic client relationships. Highlights include accelerating business growth with a five-fold increase in the sales pipeline, surpassing targets from 2017 and 2018, and achieving a yearly target of $1 million in proposals in less than 4 months. I have created and executed events for C-Suite and Senior Executives from companies like Campbell's, Aramark, and Insomnia Cookies, strengthening client relationships and securing new business. My role involves leading business development activities, identifying new prospects, capturing market intelligence, and managing the sales funnel. Additionally, I have qualified, nurtured, and developed opportunities, growing relationships with C-Suite executives, channel partners, and decision-makers to secure sales. I have also conducted industry-specific speaking engagements to establish credibility and trust and built and managed a team of Client Strategy Managers.

Dedicated marketing and business development professional adept at creating and implementing effective marketing strategies, while converting prospects into customers. Highlights include generating $1 million in quotes in two months, doubling the monthly average, and increasing website traffic by 248% with a 30% conversion rate. I established and led both the Business Development and Marketing departments, mentoring and training two highly motivated teams. My management of a new Salesforce development team improved communication between Sales, Marketing, and Operations. I created a network of decision-makers with major accounts such as FedEx, Delta, American Airlines, and Philip Morris, utilizing these relationships to consistently secure solid referrals. My efforts in SEO and PPC campaigns resulted in $200,000 in quotes in one month. I successfully drove marketing projects from concept to completion, including content development, digital marketing campaigns, website development, social media, and email marketing. Additionally, I planned and managed trade shows, leading to an influx of new business.

As an accomplished marketing and account management professional, I have successfully led diverse and impactful initiatives on a global scale. I spearheaded a groundbreaking marketing sales campaign for Nike, leveraging Augmented Reality at the Point of Sale, which resulted in a notable increase in foot traffic and a 20% rise in sales conversion rates. At Sixt Rent a Car, I led international digital marketing campaigns by analyzing market trends and consumer behavior, leading to a 25% increase in bookings from the UK and the USA. I managed a global team of 10 social media freelancers from different countries, enhancing our online presence in new markets and attracting diverse clients. I also developed and implemented international sales strategies and forecasting reports based on sales performance trends across different countries. Additionally, I guided account management for industry leaders such as Fiverr, 365Scores, Skittles, and Gap, targeting the English-speaking audience.

I started New Age Media Group during the recession, helping laid-off leaders transition to online businesses and achieve their tailored goals. As a Freelance Marketing Consultant, I assisted numerous diverse clients in strategically reaching their target markets and expanding their clientele base. This was achieved by implementing various digital marketing strategies and collecting extensive product, trend, demographic, and industry data to support strategic decision-making. Notable achievements include implementing Corporate Giving, Partnerships, and sponsorship strategies for the American Red Cross, leading to a 30% rise in donations. Additionally, through tailored digital marketing efforts for clients such as TIGERS Success Series, Modello Media, PhillyIsrael, and Glenn Jacobs & Associates, I achieved an average 25% enhancement in marketing effectiveness and a 20% boost in customer engagement.