Director Of Marketing And Communications
Current
Feb 2024 - Present
AeroLeads people directory · profile
Beth Hayes Email & Phone Number
Director of Marketing and Communications | Brand and marketing specialist
at
St Mary’s University, Twickenham
1 work email found
@ucas.ac.uk
3 phones found area 333, 124, and 801
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Marketing and Communications | Brand and marketing specialist
Location
Twickenham, England, United Kingdom
Who is Beth Hayes? Overview
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Quick answer
Beth Hayes is listed as Director of Marketing and Communications | Brand and marketing specialist at St Mary’s University, Twickenham, based in Twickenham, England, United Kingdom. AeroLeads shows a work email signal at ucas.ac.uk, phone signal with area code 333, 124, 801, and a matched LinkedIn profile for Beth Hayes.
Beth Hayes previously worked as Director of Marketing and Communications at St Mary’S University, Twickenham and Head of Education Marketing at Ucas. Beth Hayes holds Level 1, British Sign Language from Signature.
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bhayes@ucas.ac.uk
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AeroLeads found 1 current-domain work email signal for Beth Hayes. Compare company email patterns before reaching out.
Profile bio
About Beth Hayes
I've worked in strategic brand and marketing for over 20 years, starting out in digital marketing across web, video and social media, and moving into strategic roles around brand strategy, marketing and campaign management. I love to make brand and student experiences better, whether it's through creative concepts and storytelling, brand development, improving UX or just helping to develop a meaningful connection between brands and customers. My experience in both B2C and B2B means I can tackle briefs from different perspectives, always making sure the end goal and the customer experience are considered throughout. I work at both an operational and strategic level depending on what’s required – always happy to get stuck into the detail and problem-solve when it matters, or build long-term plans to help businesses achieve their strategic goals. Other things about me include a love of cats, cake and red wine in equal measure, and learning BSL to gain a new skill - something that's always fascinated me.
Listed skills include Digital Strategy, Digital Marketing, Social Media Marketing, Social Media, and 36 others.
Current workplace
Beth Hayes's current company
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9 roles
Beth Hayes work experience
A career timeline built from the work history available for this profile.
Head Of Education Marketing
Strategic leadership for marketing UCAS’ brand and suite of education products and services. Develop the creative brand story and proposition for B2B audiences, and deliver engaging content and campaigns across digital and offline channels. Lead the marketing strategy in line with customer needs, consolidating data, insights and commercial opportunities into compelling stories that articulate the value UCAS delivers.
Aug 2022 - Feb 2024
Senior Marketing Manager - Digital & Commercial
Commercial marketing of UCAS' products and services to higher education providers and businesses wanting to connect with students and graduates. Work with sales and product teams to identify opportunities to expand the reach of the UCAS brand, and lead on the B2B brand story and proposition. Identify new ways to reach markets with compelling product propositions.
Jan 2021 - Aug 2022
Head Of Marketing, Campaigns And Digital
Strategic leadership and management of the university brand, marketing and digital teams: led university brand refresh project with full rebuild of glos.ac.uk and integrated systems. Created and delivered multichannel marketing campaigns, working with agencies and internal team to develop personalised creatives and targeted activity. Member of senior leadership team with budget authority >£1m
May 2019 - Jan 2021
Senior Brand And Marketing Manager
Responsible for the brand and digital communications for the university. Manage a professional brand communications team to produce rich content to maximise student recruitment and cement the brand profile. Develop a multi-channel content strategy that enhances the university's reputation and brand image. Member of the senior management team.
Apr 2017 - May 2019
Digital Performance & Optimisation Manager
Responsible for managing and coordinating digital projects to improve online conversion performance and customer experience.Key responsibilities: • Review website capability & functionality to identify improvements that enhance CX• Analyse data and propose enhancements based on analytics and feedback• Manage prioritisation of web developments and delivery using Agile methodology• Manage a specialist team of digital managers, developers and executives
Mar 2015 - Apr 2017
Digital Media Manager
Managing all aspects of the digital media strategy from the development of campaigns to the day to day content deployment/execution of the various websites (internal and external), social media communities, mobile developments, video production and other online/digital channels. Creating campaigns for our followers and influential target audiences with the aim of driving traffic to UCAS' digital venues.Managing a team of five responsible for web development, UX and social media.
Jan 2013 - Feb 2015
Online Experience Executive
Responsible for managing and delivering a strategy for social media, video activity, mobile services and online communications. - develop and implement a strategy for social media and video activity across the company - manage and deliver social media campaigns, video content production, mobile services including app development and web optimisation, email communications and other online advertising initiatives- line management responsibility.
May 2011 - Dec 2012
Web Editor
Managing the content and delivery strategy for the main UCAS static websites. Managing creation and production of all video content for UCAStv and YouTube. Developing and implementing plans for enhancing the usability of UCAS’ web-based services.
Nov 2006 - May 2011
2 education records
Beth Hayes education
Level 1, British Sign Language
Signature
Ba Hons, English With Psychology
University Of Gloucestershire
FAQ
Frequently asked questions about Beth Hayes
Quick answers generated from the profile data available on this page.
What company does Beth Hayes work for?
Beth Hayes works for St Mary’s University, Twickenham.
What is Beth Hayes's role at St Mary’s University, Twickenham?
Beth Hayes is listed as Director of Marketing and Communications | Brand and marketing specialist at St Mary’s University, Twickenham.
What is Beth Hayes's email address?
AeroLeads has found 1 work email signal at @ucas.ac.uk for Beth Hayes at St Mary’s University, Twickenham.
What is Beth Hayes's phone number?
AeroLeads has found 3 phone signal(s) with area code 333, 124, 801 for Beth Hayes at St Mary’s University, Twickenham.
Where is Beth Hayes based?
Beth Hayes is based in Twickenham, England, United Kingdom while working with St Mary’s University, Twickenham.
What companies has Beth Hayes worked for?
Beth Hayes has worked for St Mary’S University, Twickenham, Ucas, University Of Gloucestershire, and Endsleigh Insurance Services Ltd.
How can I contact Beth Hayes?
You can use AeroLeads to view verified contact signals for Beth Hayes at St Mary’s University, Twickenham, including work email, phone, and LinkedIn data when available.
What schools did Beth Hayes attend?
Beth Hayes holds Level 1, British Sign Language from Signature.
What skills is Beth Hayes known for?
Beth Hayes is listed with skills including Digital Strategy, Digital Marketing, Social Media Marketing, Social Media, Digital Media, Seo, Web Content Management, and User Experience.
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