Beth Morin Holland Email & Phone Number

• Provide contract-based digital marketing, communications, editing and writing services for individuals, businesses, print and online publications and academic institutions
• Develop SEO content for press releases, websites, online and social media, digital marketing and advertising
• Improve and refine written content by providing feedback on messaging, organization, sentence structure, word choice and readability
• Fact-check and edit for accuracy, clarity, syntax, grammar… Show more
• Fact-check and edit for accuracy, clarity, syntax, grammar, spelling, punctuation and style Show less

Windsor, Colorado, United States

• Planned, produced and directed local running races ranging in distance from 5K to full marathon, including event marketing, sponsorships, registration, course design, race timing, vendors, permits and safety protocols
• Partnered with local businesses to obtain discounts and offers that add value to club membership
• Designed customized training plans for members of Northern Colorado’s largest, all-women running club
• Created and managed content for public and members-only social… Show more
• Created and managed content for public and members-only social media outlets
• Assisted athletes with identifying achievable personal goals and support them with in-person and virtual coaching

Fort Collins, Colorado Area

• Updated and rebranded a 35-year-old regional magazine to better reflect and serve the expanding population and changing demographics of Northern Colorado
• Built relationships with business leaders, community organizations and chambers of commerce to source exclusive, journalism-based content that informed and entertained more than 85,000 readers per month
• Established NOCO Style as a primary print and online resource for information about community, culture, lifestyle and… Show more
• Established NOCO Style as a primary print and online resource for information about community, culture, lifestyle and entertainment in Northern Colorado
• Represented and promoted NOCO Style at charity and business events
• Managed website design and content and social media communications

Durango, Colorado, United States

• Produced weekly Food & Nutrition section for an award-winning local newspaper
• Managed in-house and freelance writers, photographers, illustrators and page designers
• Assigned, edited and wrote localized articles covering local food, beverage and restaurant news and events for up to six weekly feature sections
• Culled and edited Associated Press and Bloomberg newswire content
• Used AP Style and Adobe Creative to edit and design content and pages on tight daily deadlines
• … Show more

Durango, Colorado, United States

• Served as primary media contact and official company spokesperson for online, print and broadcast media, including live and recorded video interviews
• Managed media relations, community relations, crisis communications and guest relations programs that increased skier visits and revenue from lodging, food and beverage, retail and real estate sales
• Advised senior management on community and media relations strategies and implications
• Wrote, edited and managed content for all… Show more
• Wrote, edited and managed content for all resort communications, including press releases, website, social media, print and online advertising, email and direct-mail marketing campaigns
• Developed and maintained network of local and national media contacts and conducted in-person visits with media in major markets including Albuquerque, Santa Fe, Denver, Boulder and New York City

Durango, Colorado, United States

• Developed and executed sales and marketing strategies for a start-up restaurant software and internet marketing company launched by the founder of Mercury Payment Systems
• Directed lead-generation programs across sales, service and distribution channels
• Worked with sales team to develop go-to-market plans that included print and electronic sales support tools, communications protocols, and dealer and end-user training programs

Durango, Colorado, United States

• Generated new merchant business for a national credit card processor by creating, enhancing and retaining point-of-sale reseller relationships
• Recruited new resellers and supported and educated existing resellers to increase sales lead productivity

• Developed inaugural marketing and communications strategy for a leading national producer of natural pet products, resulting in 86% sales growth from 2005-2006
• Developed branded POP displays, in-store marketing and sales-incentive plans for major retail accounts including REI, Petco and Whole Foods
• Directed creative teams in design and production of website, packaging, catalogs, displays, trade show exhibits and direct mail campaigns
• Worked with external public relations agency… Show more
• Worked with external public relations agency to develop press materials that increased brand awareness and defined and communicated brand and corporate identity
• Managed participation in 8-10 annual trade shows in the pet, natural products and outdoor industries Show less

• Developed and executed public relations plans for owned and earned content to ensure maximum, targeted media exposure for multiple outdoor and bicycling industry accounts including Osprey packs, La Sportiva footwear.
• Identified key media and developed and maintained productive working relationships with editors and writers through focused and frequent personal contact
• Traveled to and hosted media at outdoor, snowsports and… Show more
• Traveled to and hosted media at outdoor, snowsports and bicycling industry tradeshows and events
• Pitched client stories, news and product to relevant media and used PR listening tools including Cision to monitor and measure earned coverage
• Shipped product samples for media testing and reviews and photo and video shoots Show less

• Sold apparel and technical equipment for climbing, skiing, backpacking, trail running and adventure travel
• Advised local and visiting backcountry enthusiasts about routes and adventures appropriate for their skills and interests
• Purchased and managed inventory for maps, books and socks

• Produced award-winning marketing, advertising, and public relations strategies that consistently increased retailer and exhibitor attendance at trade shows for the surfing, skateboarding, snowboarding, wakeboarding.
• Managed $1M annual marketing budget for five trade shows and related B2B publications
• Edited and published PreView, a show guide and B2B magazine for specialty retailers
• Designed special events and sponsorship… Show more
• Designed special events and sponsorship packages that delivered targeted exposure for exhibitors and corporate sponsors Show less

Laguna Beach, California, United States

• Tracked and researched news and trends for two B2B publications for retailers in the surfing, skateboarding, snowboarding and related fashion industries
• Assigned, wrote and edited news and feature articles for 13-17 print publications per year

Bachelor Of Arts

Master Of Science In Journalism

M.B.A., Environmental And Social Sustainability