Beth Pikulski Email & Phone Number

United States

New York City Metropolitan Area

Virtual

Leads marketing strategy development, tactical implementation and ROI-driven optimization for Tony Robbins' event portfolio. Designed and implemented transformational strategy which pivoted brand from offline events to integrated online experiences; driving multiple sellouts & increasing profitability 10x.

Led multi-pronged approach to streamline and update digital and mobile customer experience. Updated Aflac customer experience through revised channel strategy; from point-of-purchase through ongoing relationship, offering customers the opportunity to interact with the brand when and how they choose.

Sarasota, Florida Area

Developed and initiated brand/marketing strategy for consulting firm; developed highly successful, differentiated “tech-agnostic” positioning. Led all marketing and branding efforts including: developing and activating marketing plan, redesigning logo, revising social media ecosystem and updating website presence.RESULTS:· 107% total increase in sales over.

Greater New York City Area

Developed, socialized and executed strategic marketing plan to reach and convert key opinion leaders within key geographic areas of business unit opportunity. Identified and cultivated strategic partnerships with POLITICO, The Atlantic and Forbes to engage and convert core audiences.RESULTS:· Increased business unit performance within defined markets·.

New York, NY

Developed and launched highly successful multi-channel recruiting marketing strategy designed to attract and retain top tier employee talent. Managed strategic deployment of new Employee Promise to 180,000 employees. Led online launch of Chase.com/careers, LinkedIn.com., Glassdoor.com, & asset syndication to YouTube.RESULTS:· 2MM+ social media followers.

New York, NY

Revised brand strategy; resulting in short and long-term success. Applied knowledge of consumer behavior to update branding, traditional and digital media.RESULTS:· Achieved 57% client growth over project duration.

New York, New York

Conducted market analysis and strategic brand development to formulate digital marketing for a specialized niche agency. Outlined digital content, media and analytics and presented to new employees during training. Tested and refined digital marketing strategies through client audits.

New York, NY

Awarded lead strategist role in brand new agency, composed of talent from across Publicis Groupe agencies such as Digitas, Saatchi & Saatchi, and others. Developed and championed innovative digital marketing strategies, including branded and unbranded web properties, traditional and social media as well as content syndication with partners including.

Greater Philadelphia Area

• Led unique cross-functional media team, partnering with strategy, creative, editorial and marketing teams to create and syndicate content, programming, tools and brand experiences for nearly a dozen market-leading.
• Exceeded yearly goal by 20%--resulting in opt-ins of over 100,000 Symbicort customers
• Led development of proprietary customer marketing data analysis and policy issues presented at U.S. government FDA hearing in Washington, D.C.
• Established multi-channel reporting template for Nexium. Ongoing recommendations resulted in increased tactic efficiencies and overall cost savings.
• Created and led agency-wide social media task force, designed to educate and promote wide use in client programs.

Greater Philadelphia Area

• Led agency account team; designed, directed and optimized brand planning and program management for a variety of health, wellness, and pharmaceutical brands including AstraZeneca's Corporate site & Pulmicort Respules.
• Relationship lead for team awarded AOR status for Pulmicort Respules and Flexhaler brands.
• Increased agency revenue by 200% through ongoing measurement and program optimization.
• Redesigned Pulmicort Respules website and AsthmaKidCare CRM program to create a cost-efficient and thoughtful CRM stream, decreasing program cost by over 50% while increasing open rates by 20%. Campaign Recognition.
• Launched breakthrough integrated campaign for AHA during Super Bowl XLI. Increased website traffic by 1200%, Awarded “Touchdown” by USA Today.

Greater Philadelphia Area

• Responsible for the management and execution of marketing strategies and tactics designed to enhance Tylenol’s corporate reputation and brand objectives. RESULTS:
• Established a strategic cross-disciplinary panel of experts and professional associations to institute a holistic osteoarthritis marketing platform, Tylenol’s Keep Moving a direct-to-patient online/offline.

Newark, Delaware

• Created and refined strategic marketing initiatives designed to enhance the corporate reputation of LLuminari, their media partners, pharmaceutical clientele, and health experts. Led editorial relationship with Hearst.
• Managed LLuminari contribution to Oprah Winfrey’s Live Your Best Life Tour including interactive onsite booth featuring Dr. Mehmet Oz. Overall integrated campaign resulted 80 million impressions.

• Cultivated strong working relationships between regional and store visual managers by translating corporate brand directives into effective merchandising programs at the store and district levels. Partnered with.
• Developed key branding and signage initiatives that enhanced the customer in-store experience and enabled location to gross 11 million dollars in sales for 2001.

Collaborated with market leaders to institute category brand development through the positioning of new products to achieve forcasted volume growth and profit margins.

Trained assistant managers, visual specialists, and sales associates on integral sales and visual merchandising concepts to promote a consistent national brand effort. Led Paramus Park, Menlo Park and Freehold Raceway locations to positions on the “Top Five Stores to Comp Percent” within all A&F national stores on a weekly basis.<​script.

Mba, Marketing, 3.6

Activities and Societies: MBA Student Council Leader, Dean's List.

Ba, English, 3.2

Activities and Societies: D.J., 89.1 WFNM Editorial Columnist, The College Reporter, Alpha Phi