Innovation focused professional with 15+ years expertise in (i) creative and design production and execution from the development/concept through to final delivery (ii) aligning brand messaging with impactful and realistic sustainability practices, (ii) the end-to-end build process from design to material choice to manufacture to marketing of products.“Domestic, circular, sustainable, equitable, natural, value-based, regenerative”—my goal is to push these topics to the forefront everyday. Factoring in the modern alchemy of innovation, technology & data — sustainable practices become more attainable and impactful. Whether I’m designing product or conceptualizing a brand’s story, the process feels like one-in-the same. By staying engaged creatively; having a clear understanding of the values at play; and never taking one’s eyes off the greater market conditions—I design product, experiences and organizations that resonate with the consumer. Leading with compelling design that is supported by data and need, the end results are powerful, impactful, and always, on brand.A follower of music, art & just about everything else, I love connecting to culture to find unexpected collaborations that lead to a brand’s extended & authentic reach. In my off hours, I’m a long-boarding, surfer mom who believes that personal growth is directly related to my professional success. I apply this principle in the waters of West Marin on many a weekend.
Listed skills include Fashion, Business Development, Product Design, Product Development, and 46 others.