Beth Johnson Email & Phone Number

Verona, Wi, Us

Middleton, Wi

WayForward Resources brings the community together to create food security and housing stability through action and advocacy. As a Community Engagement Manager at WayForward, I work with local businesses who want to partner with us. Examples of partnerships include holding a food or clothing or back-to-school supply drive; sponsoring Chip in to End Hunger at Bishops Bay or Holiday Art Market at FCI; creating team-building/group volunteering activities for businesses; discussing how companies can provide financial support so that everyone in our community has the stability to thrive.Member of United Way's Business Volunteer Network (BVN).

Independent Contractor. Supporting companies that want to smooth out the peaks and valleys of their marketing team's workload, allowing staff to catch a breath. Available for marketing projects, short-term assignments, and vacation coverage.Project example: Developed marketing plan for Oakmont Senior Community apartments for Attic Angel Management Services. Website launch, sourced CRM, Sales and Automation database (ActiveCampaign), set up Facebook Business Suite, Google My Business, internet listing sites. Prospected, developed community outreach programs and events. Created marcom in Canva.Project example: Administrator of The Round Lake Logging Dam Facebook Page. #1 position on SERP. Develop online content.Project example: Data migration from Matrix EMR to Point Click Care EMR for Oakwood Village. Focused on efficiency and process improvements.Project example: Public Art Display at Kismet Bookstore in Verona, "Sit with Artists, Stand up to Cancer." Artist Jolene Lee. Fundraiser for Camp Kesem.Project example: Supporting Active Independent Lives. Writer, photographer.

Madison, Wisconsin, United States

Leadership and Vision Selected to lead a team to sell the next phase of growth at Oakwood Village, 140+ independent life-lease apartments. Created design center and showroom; priced product. Hired, trained and on-boarded staff. Community Engagement and Outreach Developed B2B database with 300+ contacts. Led COVID e-mail communication to families of residents using MailChimp communications, a new communication tool for organization. Brand ambassador at health care events; identified and executed on-brand events and sponsorships.

Madison, Wisconsin Area

Sales and Leasing Lead point of contact for assisted living and memory care. Delivered strong census (90%+) in 60 assisted living and 40 memory care rooms for 5+ years; managed, nurtured, and grew wait list from 20 to 50+ people. Extensive experience with CRMs, lead generation, pipeline management, relationship-based sales, admissions and logistics. Trusted advisor to families and residents. Strong client satisfaction history. $13.0+M in sales generated. Project and Program Management Extensive use of CRM databases (Enquire, REPS) and EMR databases (Matrix, PointClickCare) for prospecting, reporting, data management, and KPIs. Motivated caregivers with training and recognizing key achievements.Communication, Community Relations and Outreach Increased organization’s community engagement from a handful of initiatives to dozens of on-brand partnerships. Used strategic approach to reach target market via group tours, group volunteering, presentations, on site and off site events, media coverage, sponsorships, B2B collaborations, and public art exhibits. Managed Oakwood Speakers Bureau; managed projects with Holiday Fantasy of Lights at Olin Park, Madison Area Master Gardeners Association, Dane County Library Service, Journey of Aging, UW Center for Pre-Health Advising, Johnson Financial Group, and UW Hospital. Expanded and managed media library, managed logistics of professional photo shoots.Collaboration and TeamworkWorked alongside professionals in Pharmacy, Skilled Nursing, Life Enrichment, Building Maintenance, Human Resources, Dining, Social Work and Employee Engagement in a healthcare environment.

Madison, Wisconsin, United States

Marketing team member Worked with all levels of a CCRC assisted living, memory care, independent living, RCAC, rehab and skilled nursing. Part of a team that created and executed the comprehensive marketing strategy.HUD Section 8 Apartments Program Manager Lead contact. Managed tours, inquiries, audit, wait list, admissions and annual compliance paperwork for (30) thirty HUD Independent Living apartments.

Managed more than 700 events for local businesses and organizations: NursingMatters, Kwik Trip, Breast Cancer Recovery Conference, Wisconsin Literacy Conference, Midwest Family Home Cooking Show, Orchid Quest, the Waisman Center, Porchlight, Second Harvest Foodbank, Empty Stocking Club and UW Ophthalmology. Led sales tours, worked alongside clients to implement their vision within budget, day of event management and supervision.Master of details, deadlines, follow through and client relations.

Independent Contractor providing fundraising, volunteer management, advertising and membership sales, special event management, writing, editing. Portfolio Examples:Writer, editor, photographer and print production coordinator for the 72-page, award-winning Verona Area Chamber of Commerce Membership Directory and Community Guide, 2004-2008. Membership Sales, 2004-2008.Writer, editor, print production coordinator and advertising sales representative for Travelhost of Madison, a monthly start-up publication distributed to more than 4,000 hotel rooms, 2004.Program Manager - Language and Cultural Enrichment Program (LACE) at Country View Elementary School, Verona, WI, 2004-2009. Managed and taught in an after-school, extra-curricular program that offered Spanish, French and Sign Language classes. Hired teachers, managed budget, developed policies, awarded scholarships, secured grants. Torch Run Manager for the 1998 Law Enforcement Torch Run for Special Olympics New Mexico, an annual fundraising event involving 65 agencies and more than 700 volunteers. Responsible for managing and securing sponsors, public service announcements, publicity, radio promotions, and volunteer management. Raised $89,000, surpassing the 1997 fundraising amount by $13,000.Professional Freelance Writer. 1998 - 2004. Researched and wrote more than 100 articles for The Albuquerque Journal, the Waiting Room, New Mexico Kids, Wisconsin State Journal, ANEW (currently BRAVA). Front-page writer for the Go! section of the Albuquerque Journal.