Beth Mccabe Email & Phone Number

Denver, Colorado, United States

Develop, manage and implement marketing plans. Create, maintain and report on budget. Manage team of marketing contractors and internal marketing projects. Guide overall strategy as well as day-to-day execution. Manage online and offline brand. Analyze and report on campaign success.Notable achievements:• Launched new site with updated architecture, imagery, and content; managed team of contractors • Helped company achieve multiple record high sales months and years by increasing lead volume to highest levels ever• Website optimizations led to 37% increase in site conversions year over year• Identified and sourced new marketing channel which led to a 23% increase in lead volume• Led implementation of CRM to better streamline sales and marketing and lead ongoing management and training of platform internally

Greater Denver Area

Greater Denver Area

Developed high-level strategy and brand positioning for two brands. Created, executed, and optimized marketing plans. Project managed marketing initiatives with channel and creative teams. Analyzed marketing outcomes to optimize performance. Tracked and reported campaign performance. Acted as a liaison between internal and external clients. Crafted content strategy and wrote, edited, and published content. Analyzed and reported budgets.Notable achievements:• Launched new site with updated architecture, web platform, and content; site conversion quintupled post launch• Exceeded lead and sale goals for client in first period of company's fiscal year 15• Analyzed paid search campaign effectiveness; adjustments led to 24% increase in sales conversion

Created, implemented, and evaluated strategic marketing plans for multiple products. Created print publications. Developed website from scratch. Regularly updated multiple websites using a custom CMS tool. Ran digital advertising campaigns. Edited photos. Assisted with social media efforts. Previously held position of Marketing Coordinator with GlobaLinks Learning Abroad

Acted as a liaison between company and clients. Led weekly half-day seminar and workshop to 10-55 people. Helped company achieve best sales month and season in 40+ year history by leading company in number of individual and group presentations attended. Trained and coached clients.

Master Of Business Administration (Mba), Marketing And Advertising Management

Bachelor Of Arts (Ba), Advertising & Marketing

Study Abroad