Beth Muccillo Email & Phone Number

Cincinnati Metropolitan Area

Although new to real estate, I have over 30 years of sales experience primarily in Consumer Packaged Goods. My skill set includes contract negotiations, data analysis, budgeting, and marketing. All transferable skills to real estate. When you work with me, you will receive a knowledgeable and professional real estate agent, a committed ally to negotiate on your behalf, the systems in place to streamline buying your home and the backing of a trusted company, Keller Williams Realty.

Cincinnati Area, Ky

* Leading the strategic and life cycle management of Kroger across all lines of business. * Primary concentration on sales, marketing, strategic planning, joint business planning, contract negotiation and renewal, project management, and overall account management for Kroger’s national footprint.* Guiding and navigating Kroger’s portfolio of business in achieving growth targets, operational efficiency goals, market exposure and new venture expansion.* Primary selling interface with high profile Kroger corporate, Kroger grocery divisions and Kroger C-store divisions. * Cultivate senior business relationships with Kroger corporate and division decision makers.* 2016 to date revenue target-105% to budget.* 2015 retailer sales of over $220mm in all lines of business.* September 2015 Player of the Month-award from Redbox retail marketing team for outstanding performance executing retail marketing programs at Kroger.* 2015 Marketing Award for most impressions from Kroger retail marketing programs executed in 2015.* Developed new Joint Business plan for Redbox/Kroger to fully leverage and execute all Outerwall programs, including category management, integrated marketing, and logistics.* Utilize complete and timely information to drive sales efforts including trade plans, marketing plans, consumer insights, and product knowledge.* Work in conjunction with Sales Planning for each line of business on development of annual promotional plans for Kroger.* Communication and coordination with retail ops to ensure excellent execution at retail.* Deliver objectives within the P&L budget by maximizing promotional plans and kiosk performance. Making necessary adjustments against account plans to reach annual goals.

Cincinnati, Ohio Area

The Kroger Discoveries Team of IN Marketing Services is the experiential marketing division of Advantage Sales & Marketing. Kroger Discoveries is a sales/marketing/merchandising platform centered on in-store sampling of Consumer Packaged Goods (CPG) brands, including Kroger banner brands. My accounts consisted of CPG’s in HBC, Drug, General Merchandise, Naturals, Perishables and Grocery. • Developed new business with P&G, Unilever, Pharmavite, Hallmark, Diamond Foods, White Wave Foods, Bimbo Bakery, Nestle, Hershey, Mondelez, Pepperidge Farms, J & J, SC Johnson, and others.• YTD 2014 individual sales of over $16mm.• 2014 led sales team in booking 82% of lobby event platform.• 2014 led sales team in booking over $20k in incremental training. • Key stakeholder in launching the sales/marketing/merchandising platform for Kroger Discoveries in May 2013. Sales of 30mm+ for initial eight month launch. 188% over budget.• Created and maintained strong relationships with top CPG’s at Kroger.• Built experiential sampling programs for the shopper grounded in Kroger and CPG’s sales and brand strategies.• Drove in-store and special event partnerships to increase the shopper basket.• Collaborated and built strong relationships with Kroger Category Management in the aforementioned brand categories.• Managed all sales reporting, process training and liaison between sales and operations for the entire sales team. Developed sales training for new hires to the sales team.

Aspire Brands is the number one teen/tween cosmetic manufacturer in the US-selling to mass, drug and food retailers. Aspire Brands has a National sales division in Australia, Canada, Europe and Asia. My accounts consisted of Grocery and Drug retailers; calling on Drug/GM: Health & Beauty, Cosmetic and Skin Care category managers/buyers.* Sales Person of the Year Award 2001 (final year award was given).* Opened Kroger as a new account in 2002. Grew business to over $1.7M over 10 years. Gained full distribution in 15/16 banners in 2012. Increased profitability by 22%.* Increased sales in distributor account 396% over the last 15 years.* Increased promotional sales in Supervalu and all banners 39% since acquiring the account in 2009.* Despite diminished sales company-wide by 50% over the last seven years, maintained consistent or increased territory sales year-over-year. Achieved $350K over budget in 2012.

Cincinnati, Ohio Area

Brylin Inc. is a professional hotel management company based in Cincinnati, Ohio which manages properties in Michigan, Florida and Ohio.* Rapidly promoted through a series of increasingly responsible positions. * Drove sales for the Hamiltonian Hotel, Ohio University Inn, and the Great Southern Hotel. * Maintained existing accounts and developed new business. Prepared and implemented annual budget and marketing plan, including advertising and promotional events. * Managed sale team, catering and support staff.