Bethany Workman Email & Phone Number

Salt Lake County, Utah, United States

• Presides over, approves, and implements all artistic initiatives.Branding
• Chairing rebrand of Franklin Planner's logo, word-mark, and brand bible.
• Designing UX/UI of a new website from scratch.
• Design quarterly-branded style guides for marketing campaigns.Digital Marketing
• Increased social media following by 5,000 without paid promotion in a 9-month period.
• Email marketing—increased consumer click-rate by 80 percent in <2 months.

Salt Lake City, Utah, United States

• While maintaining the responsibilities of the aforementioned Product Design position, my role expanded to include:
• Advised executive team on UX/UI best practices.
• Chaired research on rebrand initiative.
• Conceptualized and implemented set design for trade shows in San Francisco and Salt Lake City.

• Initiated creative concept and development for new product lines. I was also tasked with modernizing and remastering existing product.
• Created 15 new product lines which are still actively being sold.
• Remastered existing product which resulted in a 20 percent revenue increase.
• All artistic concepts and development were self-driven.
• Maintained robust collaboration with executive team to adhere to organizational vision.