Bethany Workman Email & Phone Number

Salt Lake County, Utah, United States

Presides over, approves, and implements all artistic initiatives.Branding• Chairing rebrand of Franklin Planner's logo, word-mark, and brand bible.• Designing UX/UI of a new website from scratch.• Design quarterly-branded style guides for marketing campaigns.Digital Marketing• Increased social media following by 5,000 without paid promotion in a 9-month period.• Email marketing—increased consumer click-rate by 80 percent in <2 months.• Directs brand… Show more Presides over, approves, and implements all artistic initiatives.Branding• Chairing rebrand of Franklin Planner's logo, word-mark, and brand bible.• Designing UX/UI of a new website from scratch.• Design quarterly-branded style guides for marketing campaigns.Digital Marketing• Increased social media following by 5,000 without paid promotion in a 9-month period.• Email marketing—increased consumer click-rate by 80 percent in <2 months.• Directs brand integrity in website development.Lead Designer of Catalog• Produces 7 catalogs annually to be mailed and shipped to 500,000 households.• Conceptualizes, designs, implements, and edits all aspects of catalog development.• My efforts have replaced 5 individuals, saving the organization >$150,000 annually.Partnerships• Project Lead on Costco Partnership.• Designed and presented product based on Stephen R. Covey's "7 Habits of Highly Effective People"• Active collaborator with partnership representatives before distribution in Costco stores.Management• Hired, onboarded, and managed a team of 3 interns, 2 remote designers, and a copywriter.• Established partnerships with contracted content creators and photographers.• Planned and led weekly 1:1 sessions and team meetings.• Implemented PIPs and helped team members reach their potential. Show less

Salt Lake City, Utah, United States

While maintaining the responsibilities of the aforementioned Product Design position, my role expanded to include:• Advised executive team on UX/UI best practices.• Chaired research on rebrand initiative.• Conceptualized and implemented set design for trade shows in San Francisco and Salt Lake City.

Initiated creative concept and development for new product lines. I was also tasked with modernizing and remastering existing product.• Created 15 new product lines which are still actively being sold.• Remastered existing product which resulted in a 20 percent revenue increase.• All artistic concepts and development were self-driven.• Maintained robust collaboration with executive team to adhere to organizational vision.