With a rich professional journey in marketing communications and creative direction, my role at Havas Group was instrumental in fostering client relationships and propelling brand trajectories garnering 1.5M+ incremental over 12 months. But at the heart of my approach lies a commitment to insightful leadership and a 360-degree strategy that supports a rich brand presence and client engagement. In collaboration with our team, we've advanced the Hematology portfolio of Novartis, integrating marketing research to inform campaigns that resonate with diverse audiences. This focus on strategic planning and execution reflects my dedication to elevating client partnerships and achieving sustained growth in an ever-evolving omnichannel landscape.