Beth Nichols Email and Phone Number
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Collaborative leader experienced in developing and implementing digital strategies that transform customer engagement for multiple brands within Fortune 500 companies, including Northwest Airlines, Delta Air Lines, Radisson Hotel Group, UnitedHealthcare and C.H. Robinson. Accomplishments:🔵 Increased loyalty member enrollment and customer database by 50%🔵 Increased share of online bookings by 150% over 3 years🔵 Executed new email marketing programs that increased revenue by 160% in 5 years🔵 Obtained award for team achievement in launching a new hotel brand and a new loyalty programBy designing compelling marketing campaigns, I deliver gains in website traffic, conversions and revenue. I focus on generating stakeholder buy-in, driving execution through team leadership, and measuring and optimizing campaign outcomes.My colleagues appreciate my collaborative and focused support and leadership. I value integrity, accountability and honesty.Areas of expertise include:🔵 Global Digital Marketing Strategy🔵 Team Leadership and Development🔵 Customer Engagement / CRM🔵 Cross-functional Collaboration🔵 Multiple Brand Marketing🔵 Web Analytics & Optimization🔵 Customer Segmentation🔵 Loyalty Program Engagement🔵 Email Marketing🔵 Vendor Relationship Management🔵 Contract Negotiation🔵 Budget Management 🔵 Process Improvement🔵 Agile Project Management
Current Aviation, Inc.
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Marketing DirectorCurrent Aviation, Inc. Jun 2021 - PresentBuild and execute the brand, marketing and communications strategy for Current Aviation, Inc. A start-up airline bringing reasonably priced, non-stop service to customers in underserved markets.
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Senior Consultant - Digital Marketing & CrmHospitio Consulting & Services Jan 2021 - PresentDallas, Texas, UsProviding business development and consulting services focused on the digital marketing, CRM, brand and loyalty aspects of the airline and hospitality industries.Develops cross-channel digital strategy and data-driven marketing campaigns that meet business objectives and increase customer satisfaction. Contact elizabethannnichols05@gmail.com -
Director, Marketing AutomationC.H. Robinson Mar 2020 - Sep 2020Eden Prairie, Minnesota, UsDrove global digital marketing strategy, planning, and campaign execution, including customer segmentation and personalization across seven business lines to increase engagement in products and services. Led email lifecycle, analytics and reporting, including testing, measurement and optimization to drive desired business results. Collaborated with commercial marketing teams to define, plan and execute digital marketing strategies that increased lead generation and accelerated sales pipeline. -
Director, Marketing Operations & Channel StrategiesUnitedhealthcare Jul 2017 - Mar 2020Minnetonka, Mn, UsCreated strategic plan to acquire, empower and educate members about their healthcare benefits and improve their wellbeing through sophisticated, data-driven email strategies and execution. Led team to deploy personalized, timely and relevant email campaigns that drove value and actions for members. Recommended and implemented technology advancements, audience growth opportunities, and improved the email program to a center of excellence, pushing limits for email execution and digital marketing solutions.KEY ACCOMPLISHMENTS:• Reduced ER visits by educating targeted members of Urgent Care locations in their area• Increased member registrations in weight loss program by 35%• Integrated email marketing platform with member data hub to improve targeting and personalization• Drove increase in Virtual Visits through personalized digital marketing campaigns to eligible members -
Project Director, Payment Solutions | Healthcare Customer Experience, Data StrategyOptum Nov 2016 - Jul 2017Eden Prairie , Mn, UsLed operations teams and managed processes for Optum that improved customer and client experience. Developed payment solutions and managed healthcare service projects that make the health care system work better for corporate healthcare providers. Worked across the organization with IT, executives and managers to recommend and implement a data strategy that allows for better decision making and faster analysis. Helped top clients to optimize the use of our proprietary Claims Editing System (CES) to reduce errors in paying claims. -
Digital Marketing Director | Omni-Channel Optimization, Customer Engagement, Crm, LoyaltyCarlson Rezidor Hotel Group Apr 2009 - Sep 2016Brussels, BeDeveloped email marketing and cross-channel strategies for six hotel brands and loyalty programs that drove customer engagement and incremental revenue to over 1,100 hotel properties. Led email marketing team in creating and executing digital campaigns in collaboration with brand marketing leaders and global stakeholders that touched over 4 million loyalty program members and guests. CREATED COMPELLING CUSTOMER ENGAGEMENT STRATEGIES• Executed new email marketing programs that drove $14M in first year and $36M within five years• Increased loyalty program membership by up to 10% annually through digital promotional campaignsGLOBAL CROSS-FUNCTIONAL TEAM LEADERSHIP• Led 5-member team responsible for successful program execution and optimization of email marketing channel• Collaborated with all levels of marketing, legal, revenue management, sales and operations teams to recommend and implement cross-channel digital marketing strategiesDATA-DRIVEN REPORTING AND OPTIMIZATION• Implemented A/B testing and used web analytics to determine email marketing campaign performance and report results to global stakeholdersMANAGED PARTNERSHIPS FOR DIGITAL MARKETING SUCCESS• Managed relationships with digital vendors (approximately $1M annual spend) to develop marketing and reporting tools needed for execution, analysis and optimization -
Digital Marketing Manager | Passenger Marketing, Loyalty Membership Acquisition And EngagementDelta Air Lines Nov 2004 - Apr 2009Atlanta, Georgia, UsCreated, implemented and optimized digital marketing strategies that generated incremental revenue to airline through increased website conversions. Led 3-member marketing support staff to execute marketing campaigns to over 5 million loyalty members. KEY ACCOMPLISHMENTS:• Achieved 30% of all Northwest Airlines bookings made directly on the nwa.com website• Increased loyalty member enrollment and customer database by 50% through the development and delivery of innovative marketing, digital, loyalty and membership programs• Collaborated with all levels of management to provide digital, e-commerce and CRM, loyalty marketing expertise to achieve engagement and revenue generation objectives -
Manager, Marketing Distribution Planning | Omni Channel OptimizationDelta Air Lines May 1996 - Nov 2004Atlanta, Georgia, UsNegotiated industry leading contracts to optimize participation in distribution channels worldwide. Shifted traffic to low cost channels and increased profitability in high cost channels. Managed participation in global distribution systems, developed business relationships with vendors, and implemented airline booking and revenue management technology. Led a 6-member team to support distribution efforts and implement new booking and ticketing processes. Managed annual budget of $220 Million.
Beth Nichols Skills
Beth Nichols Education Details
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Concordia University-St. PaulMarketing And Innovation Management
Frequently Asked Questions about Beth Nichols
What company does Beth Nichols work for?
Beth Nichols works for Current Aviation, Inc.
What is Beth Nichols's role at the current company?
Beth Nichols's current role is Engaging customers on their digital journey to provide valuable, personalized experiences.
What is Beth Nichols's email address?
Beth Nichols's email address is be****@****nwa.com
What is Beth Nichols's direct phone number?
Beth Nichols's direct phone number is +165177*****
What schools did Beth Nichols attend?
Beth Nichols attended Concordia University-St. Paul.
What are some of Beth Nichols's interests?
Beth Nichols has interest in Hotel, Cross Channel Marketing And Optimization, Loyalty, Director Digital Marketing, Airlines, Hospitality, Entertainment, Vp Digital Marketing, Credit Cards, 1to1 Marketing.
What skills is Beth Nichols known for?
Beth Nichols has skills like Marketing Strategy, Loyalty Marketing, Email Marketing, E Commerce, Direct Marketing, Cross Functional Team Leadership, Web Marketing, Crm, Marketing Communications, Vendor Management, Cross Channel Marketing, Digital Strategy.
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