Beth Nicholson Email & Phone Number

Northborough, MA, US

Chicago, US

• Spearheading the transformational growth of a global integrated marketing team with budget of $2.5M, overseeing three teams—Events, Digital Communications, and Content and Design—which operate as an internal agency.
• Led the successful global launch of two new products for the Surgical Visualization and Guidance team, including the first AI-focused solution. Developed and executed a comprehensive Integrated multi-channel marketing.
• Created and exceeded key performance indicators, including reductions in project delivery times, amplified digital engagement, and superior lead capturing at 200+ global tradeshows, contributing to the success of 50+.
• Launched enhanced internal communication channels, ensuring transparency and effectiveness throughout the organization. Fostered a positive team culture by establishing guidelines for workflow and communication.
• Implemented pivotal digital enhancements encompassing paid search, social strategy, and employee social sharing. Successfully introduced strategic vendor partnerships to streamline the transition from manual processes.

Marlborough, MA, US

• Overhauled content development and tone, graphic design, digital marketing, social media development, media placement, earned media, professional partnerships and agency management to transform conversation with.
• Drive business growth; partner cross-functionally across large portfolio of Surgical Division stakeholders to determine, build and launch best go-to-market communication plan to enhance product launch or program.
• Identify key gaps prohibiting growth and spearhead projects to resolve; including merging 7 websites into one award-winning site addressing multiple key audiences and instituting brand architecture redesign project.
• Cultivate close alliance with Executive team to ensure strategic intent is pulled through all communications, events and specialized projects.
• Persisting through pandemic to find creative safe ways to bring the sales team together, launching a virtual academy during quarantine, hosting a virtual sales awards show, and creating hybrid national sales meetings.

Marlborough, MA, US

Marlborough, MA, US

• Strengthened pipeline; managed >150 engaging trade shows, increasing traffic 105% YOY at the Surgical Division’s three largest shows. Accountable for annual National Sales Meeting and Mid-Year Sales Meeting logistics.
• Drove top line growth; launched client facing Advanced Customer Experience “ACE” program to further physician education, strengthen our relationships with top tier clients and increase sales.
• Negotiated savings cross divisionally of $1.19M; implemented CVENT program management enabling streamlined processes and requests, eliminating duplicative manual tracking & planning.
• Improved efficiency of project management; reduced complexity and clarified roles and responsibilities implementing program specific RACI & Milestones. Launched objective planning, PMP principles and metrics reporting.

Whitinsville, Massachusetts, US

* Re-launched Meetings and Events Division for established Exhibit Company; defined detailed third party service offering, created market position based on competitive analysis and worked in collaboration with creative and technical teams to launch webpage and create applicable marketing collateral* Surveyed and researched competitive landscape and.

Boston, Massachusetts, US

• Grew Events profit by 55%; assembled focused events team, launched conference sponsorship program, equating to 20% of conference gross revenue, founded exclusive vertical market private equity event, established social.
• Accountable for budget, contracting, strategic event direction, event sponsorship and partnership program, event marketing and logistical management of all BHA Events

US

• Managed marketing communication plans for events ranging from 500-3000 attendees through creation of targeted campaigns utilizing email, direct mail, social media, digital ads, telesales and strategic partners to.
• Served as Conference Director for RoboBusiness Conference including recruitment and management of 80+ speakers.

Greenville, South Carolina, US

• Managed International, National, and Regional Tradeshow Exhibitions, Sponsorships and Speaking Engagements program with $1M budget annually.
• Produced Annual National Sales and Marketing Meeting, Awards Night and User Group Conference.
• Led $75K booth redesign RFP; managed build from concept through production.

Newton, MA, US

* Created operation plan and managed editorial aspect of 35+ conferences per year, including 40+ speakers, to provide relevent, quality content for attendees, significant leads for sponsors and maintain >80% gross profit margin for each show* Developed deliverable calendar for website updates, speaker deadlines, proceeding printings, staffing and signage.

Newton, MA, US

* Managed all aspects of editorial content in coordination with marketing, sales and other editorial groups for 30+ seminar and conferences per year* Recruited, negotiated contracts and worked with 25+ qualified industry speakers to develop relevant, engaging content for all events* Created conference proceedings using Adobe InDesign, Adobe Photoshop and.

Newton, MA, US

* Created compelling featured topic items, learning guides and step by step guides using TechTarget Content Posting interface* Wrote editors’ notes to accompany retention newsletters.* Collected content for, produced and distributed three weekly online newsletters * Maintained Ask the Expert section of multiple sites through editing, posting and topic.

Ba, Communications (Journalism/Telecomm)

Education record