Beth Nicholson Email & Phone Number

Northborough, Ma, Us

Chicago, Us

• Spearheading the transformational growth of a global integrated marketing team with budget of $2.5M, overseeing three teams—Events, Digital Communications, and Content and Design—which operate as an internal agency supporting $3B Ultrasound business. By implementing a strategic communication roadmap and omnichannel marketing plans, we have achieved $4M in cost savings annually while revitalizing a team of 15.• Led the successful global launch of two new products for the Surgical Visualization and Guidance team, including the first AI-focused solution. Developed and executed a comprehensive Integrated multi-channel marketing campaigns, leveraging only internal resources. Both product launches exceeded KPI benchmarks, significantly contributing to surpassing revenue goals. • Created and exceeded key performance indicators, including reductions in project delivery times, amplified digital engagement, and superior lead capturing at 200+ global tradeshows, contributing to the success of 50+ campaigns annually. • Launched enhanced internal communication channels, ensuring transparency and effectiveness throughout the organization. Fostered a positive team culture by establishing guidelines for workflow and communication, refining meeting management and prioritization, and instilling a sense of ownership through core leadership pillars: Transparency, Accountability, and Coachability.• Implemented pivotal digital enhancements encompassing paid search, social strategy, and employee social sharing. Successfully introduced strategic vendor partnerships to streamline the transition from manual processes, thereby optimizing literature fulfillment and portable management for increased productivity and cost savings.

Marlborough, Ma, Us

• Overhauled content development and tone, graphic design, digital marketing, social media development, media placement, earned media, professional partnerships and agency management to transform conversation with Healthcare Providers, patients, and internal team audiences.• Drive business growth; partner cross-functionally across large portfolio of Surgical Division stakeholders to determine, build and launch best go-to-market communication plan to enhance product launch or program objectives.• Identify key gaps prohibiting growth and spearhead projects to resolve; including merging 7 websites into one award-winning site addressing multiple key audiences and instituting brand architecture redesign project streamlining 30+ logos, colors and fonts across 12 product lines.• Cultivate close alliance with Executive team to ensure strategic intent is pulled through all communications, events and specialized projects.• Persisting through pandemic to find creative safe ways to bring the sales team together, launching a virtual academy during quarantine, hosting a virtual sales awards show, and creating hybrid national sales meetings in roadshow formats.

Marlborough, Ma, Us

Marlborough, Ma, Us

• Strengthened pipeline; managed >150 engaging trade shows, increasing traffic 105% YOY at the Surgical Division’s three largest shows. Accountable for annual National Sales Meeting and Mid-Year Sales Meeting logistics for 300+.• Drove top line growth; launched client facing Advanced Customer Experience “ACE” program to further physician education, strengthen our relationships with top tier clients and increase sales. • Negotiated savings cross divisionally of $1.19M; implemented CVENT program management enabling streamlined processes and requests, eliminating duplicative manual tracking & planning.• Improved efficiency of project management; reduced complexity and clarified roles and responsibilities implementing program specific RACI & Milestones. Launched objective planning, PMP principles and metrics reporting into event program.

Whitinsville, Massachusetts, Us

* Re-launched Meetings and Events Division for established Exhibit Company; defined detailed third party service offering, created market position based on competitive analysis and worked in collaboration with creative and technical teams to launch webpage and create applicable marketing collateral* Surveyed and researched competitive landscape and developed relationships with key influential industry insiders; analyzed current client base and identified status related to Exhibit and Meeting and Events work and potential.* Trained client services and events services on Meetings and Events offering and capabilities and researched and developed new prospecting list for sales* Formulated and published timely industry articles via social media and weekly trade publication (MPI) for resulting 65% website traffic increase

Boston, Massachusetts, Us

• Grew Events profit by 55%; assembled focused events team, launched conference sponsorship program, equating to 20% of conference gross revenue, founded exclusive vertical market private equity event, established social media channels and initiated strategic media partnership program• Accountable for budget, contracting, strategic event direction, event sponsorship and partnership program, event marketing and logistical management of all BHA Events

Us

• Managed marketing communication plans for events ranging from 500-3000 attendees through creation of targeted campaigns utilizing email, direct mail, social media, digital ads, telesales and strategic partners to engage conference sponsors, attendees and press.• Served as Conference Director for RoboBusiness Conference including recruitment and management of 80+ speakers.

Greenville, South Carolina, Us

• Managed International, National, and Regional Tradeshow Exhibitions, Sponsorships and Speaking Engagements program with $1M budget annually. • Produced Annual National Sales and Marketing Meeting, Awards Night and User Group Conference.• Led $75K booth redesign RFP; managed build from concept through production.

Newton, Ma, Us

* Created operation plan and managed editorial aspect of 35+ conferences per year, including 40+ speakers, to provide relevent, quality content for attendees, significant leads for sponsors and maintain >80% gross profit margin for each show* Developed deliverable calendar for website updates, speaker deadlines, proceeding printings, staffing and signage for all events.* Created content, recruited speakers, and trained staff for 5-10 Virtual Trade Shows per year* Managed all video/audio production including physical video editing across 15 websites* Hired, trained and supervised the activities of an assistant

Newton, Ma, Us

* Managed all aspects of editorial content in coordination with marketing, sales and other editorial groups for 30+ seminar and conferences per year* Recruited, negotiated contracts and worked with 25+ qualified industry speakers to develop relevant, engaging content for all events* Created conference proceedings using Adobe InDesign, Adobe Photoshop and Quark* Updated conference websites using Adobe Contribute and Macromedia Dreamweaver

Newton, Ma, Us

* Created compelling featured topic items, learning guides and step by step guides using TechTarget Content Posting interface* Wrote editors’ notes to accompany retention newsletters.* Collected content for, produced and distributed three weekly online newsletters * Maintained Ask the Expert section of multiple sites through editing, posting and topic expert communication

Ba, Communications (Journalism/Telecomm)

Education record