Betho Alves Email & Phone Number

Rio De Janeiro, RJ, BR

Itaipú, Niterói, Brasil

Realizo trabalhos de desenvolvimento de marcas para empresas que possuem um posicionamento claro e desejam desenvolver uma estratégia de marca, negócio e comunicação ou possuem uma estratégia bem definida e gostariam de se diferenciar contruindo um posicionamento verdadeiro.

Rua Corcovado 250

Responsible for the strategy area, all of my work is focused on properly positioning brands in their markets, always considering their purpose as a starting point and the consumer experience as result. For this, I use the pillars:Branding: I manage and guide internal and external teams, ensuring that business, brand and communication strategies are aligned.

Rua Da Passagem 123

As a planning supervisor, I worked at the Vale (mining) and FGV (education) teams and was directly responsible for the development of strategy and communication, in addition to planning online and offline campaigns for these brands. In addition, I led Vale's crisis management to the detriment of Mariana's City (Brumadinho) accident in 2016.

Rua Corcovado 250

I was responsible, mainly, for developing the positioning of different brands, acting in the definition of strategy and communication of these companies based on consumer behavior trend research. In addition, I manage content planning for different types of channels, such as film scripting, content development for websites, e-commerces, and applications.

Rua Da Passagem 123

267/5000Hired to support the agency's strategic department in prospecting clients and ongoing projects.- Digital and offline planning.- Research on communication trends and consumer behavior.- Development of brand studies and custumer experience.

Rua Barão Do Flamengo, 22

As coordinator, I worked at the Oi brand team, with communication planning and creation of exclusively digital actions. I was also directly responsible for creating conceptual presentations with big ideas, in addition to developing brand studies, based on the analysis of research on communication trends and consumer behavior.

Rio De Janeiro, Brazil

I was responsible for developing the creative planning of digital projects and products with a focus on business solutions, in addition to creating different types of communications unique to the online environment. As an Interactive Planning Executive, he also led the definition of the brand strategy focused on the interactivity and experience of consumers.

Rua Marquês De São Vicente, 99

- Digital planning.- Desk research.- Research on communication trends and consumer behavior.- Consumer experience.- Brand strategy.

Rua Urbano Santos 9

- Strategic planning of the candidate's digital positioning.- Participation in team and project structuring.- Management of the digital relationship campaign.

Praia De Botafogo 228

During that time, I worked as an online media assistant to learn the importance of media work in strategic brand planning.- Execution, analysis and monitoring of online media campaigns.

Rua Visconde De Ouro Preto, 5

- Monitoring and analyzing the competitors communication strategy.- Communication and market benchmark.- Assistance in the elaboration of creative briefings and differentiated actions.- Assistance in prospecting for new customers.

Rua Lauro Muller 116

First experience with planning in the advertising market.I participated in the development of strategies for:- Integrated communication.- Interactive Planning.- Digital marketing and buzz marketing.

Bachelor Of Publicity And Advertising, Social Communication

Continuing Education Course, Digital Marketing, Short-Term Program