• Provide bespoke communications strategies for the most challenging assignments• Deliver creative solutions to client needs - big and small• Showcase a relentless pursuit for results• Act as a senior advisor and counselorVisit 1212communications.com for more information.

Lead communications - earned, paid, owned, shared - for the largest domestic hunger relief organization in Central Texas, serving more than 440,000 food insecure individuals through a network of more than 250 nonprofit partners and direct-service programs across 21 counties.

• Developed agency’s home and design practice group by leading 25+ person team to pitch and acquire premium brands, increasing group income up to 23% YoY and driving 50% of total agency revenue• Spearheaded brand campaign leading ten-person team to reignite consumer confidence in Sherwin-Williams with initiatives like Color of the Year, National Painting Week and Colormix, driving record sales• Conceptualized high-impact marketing campaign for Sunbrella to elevate brand awareness among consumers, resulting in 300% increase in share of voice, coverage in The New York Times, and over 5B media impressions• Revitalized Art.com as a tech-forward e-tailer by launching new innovative tech features including ArtView™ and Gallery Wall Designer, resulting in unprecedented national earned coverage and acquisition by Walmart• Pitched, acquired, and grew Marvin business over five years – transforming the company’s reputation – by securing robust, high-profile earned coverage including a four-minute feature segment on CBS Sunday Morning• Formulated Formica brand transformation campaign by signing celebrity designer and creating industry leading capsule collection, resulting in sample orders exceeding target by 120% and clicks-to-website goal by 230%• Revolutionized agency influencer marketing program by implementing innovative tools, optimizing high performance campaigns, and cultivating game-changing collaborations• Facilitated impressive sales growth for top-tier retail clients during COVID-19 pandemic by conducting in-depth consumer behavior analyses and generating insight-driven solutions that successfully met customer needs • Improved Glen Raven’s reputation as a good corporate citizen through the creation of its first measurable CSR report, resulting in an increase in DEI programming, employee volunteerism and 72,000+ lbs of recycled materialsKey Clients: Sherwin-Williams, Formica, Sunbrella, Red Wing Shoe Company, MasterBrand Cabinets

-Effective and trusted manager, motivated, mentored and provided opportunities for growth to direct reports and team members-Oversaw the creation and execution of insight-based, strategic, national campaigns, and provide metrics and data to assess success-Team lead for all disciplines including earned, social, paid media-Developed and oversaw influencer campaigns delivering third-party credibility, authentic endorsement and long-term relationships between brands and audiences-Led the media relations team offering guidance, strategic thinking, best practices and support-Prepared and presented training sessions for staff on media relations, client relationship management, influencer marketing, team work, among others.-Proactively contributed to new business development, research and acquisition

Served as a judge for the ANA B2 Awards in 2021 and 2022

• Rapidly launched and drove business development, expanding agency portfolio by leading five-person team to pitch and acquire new clients, increasing total agency revenue 10% YoY • Oversaw The Reebok Foundation’s BOKS expansion campaign by facilitating events with star athletes, developing media strategy, and initiating robust pitch engine – enabling program growth to benefit 1.4M individuals• Facilitated launch of UNTUCKit to broad consumer and sports markets by hosting key media events and organizing private introductions to influential athletes – enabling company to scale to 85 brick and mortar locationsKey Clients: UGG Australia, Rockport, The Reebok Foundation, UNTUCKit

• Launched Harry Potter and Half Blood Prince with a multi-faceted campaign, which ignited unprecedented, earned coverage in every major national media channel, resulting in record-breaking ~7M copies sold on launch date• Acted as campaign change agent to socialize new product design by leading comprehensive program, executive messaging, and promotions – resulting in ubiquitous praise for modernization and increased competitiveness• Orchestrated a successful national literacy campaign by strategizing and executing initiatives to heighten brand recognition and improve corporate reputation – resulted in brand reaching 20K families in 12 cities nationwideKey Clients: The Wall Street Journal, PBS, Hearst, Meredith, Scholastic, Southern Living, Mercis bv

Presided over all public relations for the beloved, national treasure’s operations including national and international performance tours, school programs, and corporate sponsorships.-Led PR campaign for the groundbreaking, building and opening of the company’s headquarters in Manhattan. -Managed and executed PR campaigns to support the launch of two books: Alvin Ailey Dance Moves! and Ailey Spirit: The Journey of an American Dance Company

Spokesperson, photo editor, publicist for company, star dancers, school and administration. Successfully executed several crisis communications programs during leadership transitions and personnel issues. Strategically navigated dancer union rules.