• Establish the strategic direction for clients' brands -- creative, corporate identity, and public image. • Responsible for developing annual marketing plans, promotional calendars and spending budgets. • Develop co-marketing strategic alliances, special promotions, events and national ad campaigns. • Manage client relationships and liaison with internal work teams.

• Established the strategic direction for the brand--creative, pricing, corporate identity, and public image. • Managed sales through more than 95 factory authorized dealers in 39 states.• Planned and oversaw the execution of promotional activities including print and outdoor advertising, website, trade shows, development of all collateral and direct mail, point of purchase and display. • Responsible for the strategic planning, logistics, and execution of all marketing events including the annual national dealer meeting, motorcycle industry, and customer events.• Developed and implemented strategic plan to establish customer loyalty program through the IronHorse Riders Group. • Managed all aspects of the new model year product launch from 1998-2004. • Increased sales more than 1445% in 5 years achieving recognition in the annual Inc. 500 Special Issue. The company ranked 108 as one of America's fastest-growing private companies and was the only Fort-Worth based company to earn this accolade.

• Developed all collateral materials to support branding, public relations and sales activities.• Managed advertising agency and full range of freelance relationships.• Forged co-marketing strategic alliances, special promotions, events and national ad campaigns.• Developed and managed dealer co-op advertising program.• Authored dealer manual – a comprehensive operational, marketing/sales guide for all dealerships.

• Responsible for the international marketing and sales of reconditioned Caterpillar, Cummins and Detroit Diesel engines used for industrial, marine and generator applications.• Conducted extensive market research on product viability in Southeast Asia.• Planned and executed multiple month-long sales trips to Singapore, Malaysia, Hong Kong, the Phillippines, Indonesia, and Thailand.• Based on a demonstrated increase in itnernational sales, received recognition for the company as one of "Tarrant County's Top 40 Exporters" 1993-1996.• Experienced in exporting to more than 26 international markets.