Beth Pahlicek Email & Phone Number

Milwaukee, Wisconsin, United States

Fortunate to lead a small, powerhouse team to support a meaningful, connected, and effective workplace for our co-worker population. Enabling enterprise vision and HR strategies through employee engagement, internal and executive communications, and listening and sentiment activities.

Milwaukee, Wisconsin, United States

Milwaukee, Wi

As Director of Agency Communications, I lead marketing strategy and oversee content development and execution across the agency's digital channels, including website, email marketing, print/digital advertising, internal communications, search marketing and industry awards. This entails:- Collaborating with departmental/agency leadership to define global marketing objectives and strategy. - Developing processes to translate that strategy into actionable and effective workflows. - Managing the implementation of those workflows - both project management and coordination of stakeholders, subject matter experts, and contributors.- Developing, evolving, and stewarding agency voice & tone guidelinesVery involved in the agency’s Diversity & Inclusion initiatives, serving as a leading contributor to D&I strategy and operations. Unofficial role ranges from goals/objectives and leadership buy-in to event development, content strategy, and volunteer recruitment. Unconscious bias facilitator in collaboration with talent development team. #strongertogether

Greater Milwaukee Area

I oversee execution of the agency's marketing and communications initiatives including direct responsibility for our website, blog, advertising, awards submissions, social media, and various internal communication channels. Strategy through execution: I work with key stakeholders to understand business objectives, then help develop marketing strategies to support agency positioning and elevate key service offerings. I see the strategy through to execution: from editorial planning and creative development (lots of writing and editing) to publication, measurement and evaluation.Collaboration: Part of a small team within a large, global agency. Regularly collaborate with PR, business development, subject matter experts, and creative/design to develop and execute marketing initiatives. Coordinate with client management, digital/IT, senior leadership, and global offices as needed. Directly managed and mentored a departmental intern during the summer of 2013.

New Berlin, Wi

Oversaw strategy, planning, project management, approvals, and complete content development for new, global agency website (including international content alignment and international CMS training). Coordinated with senior leadership, creative, digital, and international stakeholders. Increasingly gained responsibility for blog content, advertising, and award entries. Contributed heavily to the development of an overall agency communications plan.

New Berlin, Wi

I cared for a dedicated case load of clients, working with business owners and marketing executives to help drive their online marketing strategies.I helped my clients define their goals and identify areas of opportunity, as well as troubleshoot and train them on content management systems, Google Analytics, and content development. Internally, I provided logistical support and was involved in copywriting, marketing, and project management for small-to-midsize projects.

I partnered with marketing firms, website developers, and small businesses in the U.S. and abroad on both print- and web-based projects, with particular emphasis on balancing authentic reader-friendliness with effective SEO strategy. Projects ranged from whole websites and continuous blog posts to standalone press releases and whitepapers. I also wrote regular freelance magazine features for print publication.

Associate Editor and copy writer for website development and yellow pages company. Responsible for the creation and accuracy of website content, blog postings, and SEO articles for our company's diverse clientele. Assisted with the proofing and editing of the company's advertising and marketing materials.

Researched and wrote various features articles on healthy, local and environmentally-friendly living. Responsible for website content and calendar compilation. Interacted with advertisers and grew readership while distributing the magazine at farmers' markets and local events.