Beth Parker Email & Phone Number

San Francisco, California, US

San Francisco, California, US

Oakland, California, US

San Francisco, California, US

Fort Lauderdale, Florida, US

• Collaborate with industry SMEs and sales management to generate end to end program strategies and campaigns that align to sales targets
• Execute programs to create leads and opportunities including digital advertising, content creation, executive briefings and seminars, roundtable discussions, webinars, conferences/trade shows and targeted email and.
• Manage budget and spend, using Salesforce to track and report on regional campaign return on investment and pipeline analytics

Newbury, England, GB

• Planned, managed and executed content for worldwide strategic events including user conferences and internal sales meetings
• Planned, managed and executed Micro Focus messaging, logistics and budget at third party global events, meeting deadlines and budget 100% of the time
• Managed all content for EMEA-wide customer and partner conference in 2018, tracking over 140 presentations ensuring all were brand compliant, reviewed and approved by legal, and were show ready on the date they were.

Houston, Texas, US

• Aligned Product Group strategy to regional execution to define in-region campaign and demand generation strategies that met target marketing generated opportunity and marketing influenced opportunity goals
• Collaborated with EMEA country marketing leads to help execute the programs above
• Executed centralized regional programs throughout EMEA including product launches, roadshows, calling campaigns, digital campaigns, and conferences/trade shows
• Used Salesforce to report on regional campaign return on investment and pipeline analytics
• Planned and executed 18 country DevOps roadshow that resulted in $24M in marketing generated opportunities, exceeding goal by 22%

Houston, Texas, US

• Developed go to market strategy and implementation plans for new products
• Established new marketing content and collateral/sales enablement tools; worked with field marketing to drive demand generation campaigns and for new product releases
• Worked with HP partner community to educate/promote products and develop sales campaigns
• Met with customers to understand their use cases and issues and consolidated that feedback for the product teams to improve and enhance the product roadmap

Naples, Florida, US

• Identified synergies between multiple product lines and developed cohesive marketing strategy and related messaging
• Nurtured analyst relationships and managed inquiries and briefings across product lines
• Volunteered as a member of itSMF USA’s marketing team
• Board member of ASG’s users group; acted as liaison between members and product team

• Created product collateral including data sheets, whitepapers, web content
• Developed messaging and content for lead generation campaigns, product launches
• Established and managed a PR and analyst relations program
• Developed a new customer advocacy program and established 12 customer references and case studies in the first year

• Managed the marketing launch of an Australian software company’s products in the US
• Increased visibility for the company by creating, developing and executing a new rebranded web site and complete collateral system
• Planned and executed trade shows, seminars and sales meetings for the company