Beth Pecenka Email & Phone Number

Chicago, Illinois, United States

Chicago, Il

Currently working with Nutrition Business Advisors

Greater Chicago Area

Hoffman Estates, Il

The #1 natural health website. Online marketer of healthy lifestyle products.I directed the Marketing and Customer Service teams of this online natural products retailer with a top-ranking natural health website. I partnered with other executive leaders to define business goals for key functional areas and create enterprise strategy to drive increased sales and revenues, increase efficiencies, and improve market presence. I evaluated and revised the corporate customer loyalty program. I lead change management within the Marketing and Customer Service departments to implement enhanced branding processes and increase cross-functional internal teamwork, and I defined the support duties and expectations of an offshore marketing team.★ Drove year-over-year (YoY) sales growth, 2016 to 2018 through standardization of branding, modification of promotional activity, and broadening of digital marketing plan.★ Led launch of 60+ products in 2017 resulting in generation of 25% of current monthly corporate sales.★ Managed three major loyalty program renewals achieving record high monthly sales revenues.★ Recorded 38% increase in sales revenues related to 2017 email marketing campaign.

Chicago, Il

In this freelance role, I executed consulting contracts with multiple start-up, online marketing, and charitable organizations. I leveraged my equity research, business development, and marketing skills to develop strategy, marketing, and advertising recommendations for business development, financial planning, and revenue generation within a start-up consumer packaged goods company, an organic personal care products online distributor, a natural products distributor, and a not-for-profit children association. ★ Created online distribution pricing model to enable launch on Amazon.com. ★ Identified key competitive advantages, advertising plans, and future strategic growth options in managing launch of web service as major strategic initiative.★ Partnered with advertising agency to create first client ads and secure placement in five publications to drive brand awareness.

Bloomingdale, Il

During my tenure with this $400M+ privately-held, global natural food and wellness products manufacturer and distributor, I was promoted through multiple positions to a senior executive role with strategic planning and marketing responsibilities. I held concurrent responsibility for corporate strategic planning, enterprise marketing, and management of the Foods and Practitioner Brand divisions. I directed the creation, implementation, and management of a five-year strategic plan; managed branding, communications, advertising, product marketing, and online presence; and held profit and loss and leadership responsibilities for the Foods and Practitioner divisions. I assessed and delivered recommendations regarding acquisition opportunities.★ Championed and led conversion to new strategy execution method with strategy map and scorecard and incorporated strategy into employee performance evaluation process.★ Delivered 12% average annual growth within Wholesale division in last three years of five-year strategy and supported average of more than 7% in Retail and Distributor division sales.★ Defined and implemented enterprise branding strategy including repackaging and redesign of three of four product categories and repositioning of four categories and seven brands resulting in consumer awareness and usage increases to 6% and 3.3% respectively, 25% increase in website visitors, 30% improvement in organic search results, and 18M consumer impressions from public relations plan.★ Created category and brand strategy of Foods Division earning double-digit growth over four-year period; conceived and implemented transition branding with 20%+ increase in revenues; and reduced time-to-market by average of four months with improved product development process.★ Converted Practitioner Brand division to full profitability within two years with 22% average annual sales growth through strategy development and execution and revision of pricing strategy.

Chicago, Il

In this role, I orchestrated the reorganization and transition of the 13-member marketing team into an efficient and effective business unit. I developed a strategic and analytical report development process identifying pricing, gross margin, discounting, profitability, and customer data. ★ Led marketing team to 7% improvement in marketing fill rate, reduced project delivery time, and increased branding consistency.★ Developed recommendations based on store visits and financial analyses resulting in improved profit results within retail division.

Bloomingdale, Il

Chicago, Il

As an equity analyst, I conducted research and analysis of equity investment opportunities in specialty retail including nutrition, automotive aftermarket, and consumer electronics segments. I built and maintained financial models to project income and earnings per share as well as cash flow and balance sheets. I supported the investment banking group by marketing our company and specialty retailing team to private companies, which ultimately led to 5 successful public offerings. As a result of these efforts, I received the Golden Eagle award in 1998 for top analyst.Senior Vice President - Equity Research: 1997 - 1999Vice President - Equity Research: 1995 - 1997Associate Analyst/Equity Research Specialist: 1991 - 1995

Chicago, Il

Responsible for timely receipt of interest and principal payments of $700 million corporate loan portfolio. Projected monthly fee and interest income on loan portfolio.

Mba, International Business

Ba, Economics, German

High School Diploma

Activities and Societies: Gymnastics, Basketball, Track