Beth Piccolo Email & Phone Number

Elkhorn, WI, US

Delavan, Wisconsin, United States

As the Digital Marketing Manager at Lake Lawn Resort, I lead digital, social media, email, and online strategies to create memorable guest experiences and drive business growth. Working closely with the Director of Marketing, I oversee various marketing initiatives to strengthen the resort’s brand presence, enhance guest engagement, and optimize our.

Hartland, Wisconsin, United States

• In this position, I was responsible for content marketing strategy across Fathom’s manufacturing facilities, establishing the organization’s editorial voice, channel selection, and distribution. I specialize in content.
• Planning and executing web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Working cross-functionally to constantly create results-driven campaigns and experiments driving awareness, improving conversions, generating quality leads, retaining customers, and increasing engagement.
• Conducting content audits to recommend optimization of content, including but not limited to content strategy, SEO, content tagging, and categorizing.
• Brainstorming new and creative growth strategies through digital marketing.
• Directing, building, and maintaining our social media presence and managing dialogue/engagement.

Madison, Wisconsin, United States

In this role, I managed direct reports to ensure that all work was completed at a high level of quality, met the project objectives, and was completed on time and within budget. Additionally, I helped coach and mentor direct reports to help them further develop their skill sets and provide a qualitative and quantitative contribution to the team and.

Madison, WI

• In this role, I oversaw projects in the retail segment and strategized with key vendors by determining marketing objectives based on yearly budgets. My key responsibilities included:
• Creating unique and personalized marketing plans for strategic vendors while maintaining contact between departments to enhance marketing objectives.
• Edited and proofed content for overall accuracy across marketing pieces.
• Reviewed email campaigns and publications to ensure content is relevant and adheres to company standards.
• Managed campus events for strategic vendors.

Madison, Wisconsin Area

• Optimized product copy and imagery for B2C/B2B electronics reseller.
• Write SEO copy for promotional landing pages.
• Create social media content for Facebook, Instagram, and Twitter.
• Manage social media contests.
• Analyze social media results.
• Write copy for mail catalog.

Madison, Wisconsin Area

• Managed appointment schedule for principal attorney
• Answered phones, directed inquiries, and handled all mailings
• Oversaw construction project to ensure work was consistent with expectations and on schedule for upcoming move
• Manage social media activity

Madison, Wisconsin Area

• Booked and confirmed appointments with clients, maintained schedules of 18 service providers
• Conducted billing and invoicing of all client services and products
• Managed inventory of spa products
• Handled bank deposits
• Exceeded sales goals by an average of 30%
• Won 75% of contests for highest sale total of retail products

Gurnee, IL

• Oversight of 12 employees, including hiring, scheduling, and processing payroll
• Maintained inventory of spa products
• Created monthly promotions and planned special events - exceeded retail sales goals by 50%
• Increased sales by 25% through social media marketing, including Living Social and Groupon
• Implemented employee incentives to increase sales - surpassed service add-on goals by 40%

Master Of Business Administration - Mba, Marketing

Master Of Business Administration, Marketing

Bachelor Of Fine Arts - Bfa, Dance