Beth Piccolo Email & Phone Number

Elkhorn, Wi, Us

Delavan, Wisconsin, United States

As the Digital Marketing Manager at Lake Lawn Resort, I lead digital, social media, email, and online strategies to create memorable guest experiences and drive business growth. Working closely with the Director of Marketing, I oversee various marketing initiatives to strengthen the resort’s brand presence, enhance guest engagement, and optimize our digital impact through data-driven insights. My role encompasses managing all digital touchpoints, from campaign development to CRM and analytics, with a commitment to meeting—and exceeding—Lake Lawn’s marketing objectives.Key Responsibilities:-Digital Strategy: Direct strategies across digital, social media, mobile, email, and CRM to drive engagement and meet resort goals.-Campaign Management: Collaborate with the Director of Marketing to develop and execute digital campaigns and manage the marketing calendar.-Social Media Oversight: Create a broad social strategy, working closely with the Director on daily content and engagement.-Performance Metrics: Establish digital benchmarks to grow followers, impressions, and engagement rates.-Guest Experience Analytics: Analyze guest feedback, email data, and analytics to optimize guest satisfaction.-Cross-Department Collaboration: Coordinate with IT and Resort Operations on brand, event, and media initiatives.-Paid Media & SEO: Plan and manage PPC, video, mobile, and social ads; improve SEO and set goals based on search data.-SEO Optimization: Stay updated on SEO trends to enhance our online presence and digital campaigns.-Group Coordination: Work with all departments to ensure alignment, guest satisfaction, and seamless information sharing.

Hartland, Wisconsin, United States

In this position, I was responsible for content marketing strategy across Fathom’s manufacturing facilities, establishing the organization’s editorial voice, channel selection, and distribution. I specialize in content planning, development, design, production, analysis, management, and measurement.Key responsibilities include:• Planning and executing web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.• Working cross-functionally to constantly create results-driven campaigns and experiments driving awareness, improving conversions, generating quality leads, retaining customers, and increasing engagement.• Conducting content audits to recommend optimization of content, including but not limited to content strategy, SEO, content tagging, and categorizing.• Brainstorming new and creative growth strategies through digital marketing.• Directing, building, and maintaining our social media presence and managing dialogue/engagement. • Writing medium to long-form content for Fathom’s website, resource center & blogs.• Setting and updating guidelines for the tone, style, and voice of all brand content and serving as a critical copy reviewer, providing quality feedback on marketing department materials.

Madison, Wisconsin, United States

In this role, I managed direct reports to ensure that all work was completed at a high level of quality, met the project objectives, and was completed on time and within budget. Additionally, I helped coach and mentor direct reports to help them further develop their skill sets and provide a qualitative and quantitative contribution to the team and company.-Met regularly with the Marketing Director to discuss strategies, results, and initiatives tied to marketing and sales objectives for their own and their direct report’s clients.-Developed and executed marketing plans for our vendors, which included the following: advertising, email, websites, sales collateral, social media programs, contests and promotions, publications, and/or trade shows and events.-Worked with a team of Graphic Designers to create and execute marketing projects.-Worked with the Marketing Projects Coordinator to provide cost estimates for projects to team members in a timely manner. -Managed budgets for assigned clients and worked collaboratively with the Marketing Director and Product Managers to achieve marketing and sales revenue targets.-Ensured that the company’s corporate branding was executed as appropriate in all communications to execute projects that promote the company, as well as the products we represent, through press releases, corporate advertising, and the company website.

Madison, Wi

In this role, I oversaw projects in the retail segment and strategized with key vendors by determining marketing objectives based on yearly budgets. My key responsibilities included:• Creating unique and personalized marketing plans for strategic vendors while maintaining contact between departments to enhance marketing objectives.• Edited and proofed content for overall accuracy across marketing pieces.• Reviewed email campaigns and publications to ensure content is relevant and adheres to company standards.• Managed campus events for strategic vendors.

Madison, Wisconsin Area

• Optimized product copy and imagery for B2C/B2B electronics reseller.• Write SEO copy for promotional landing pages.• Create social media content for Facebook, Instagram, and Twitter.• Manage social media contests.• Analyze social media results.• Write copy for mail catalog.

Madison, Wisconsin Area

• Managed appointment schedule for principal attorney• Answered phones, directed inquiries, and handled all mailings• Oversaw construction project to ensure work was consistent with expectations and on schedule for upcoming move • Manage social media activity

Madison, Wisconsin Area

• Booked and confirmed appointments with clients, maintained schedules of 18 service providers • Conducted billing and invoicing of all client services and products • Managed inventory of spa products • Handled bank deposits• Exceeded sales goals by an average of 30%• Won 75% of contests for highest sale total of retail products

Gurnee, Il

• Oversight of 12 employees, including hiring, scheduling, and processing payroll• Maintained inventory of spa products • Created monthly promotions and planned special events - exceeded retail sales goals by 50%• Increased sales by 25% through social media marketing , including Living Social and Groupon • Implemented employee incentives to increase sales - surpassed service add-on goals by 40%

Master Of Business Administration - Mba, Marketing

Master Of Business Administration, Marketing

Bachelor Of Fine Arts - Bfa, Dance