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My strength is driving revenue and brand awareness through my strategic, creative, team-oriented approach, developed through 20+ years of experience. I am passionate about the entire ecosystem of marketing, advertising and sales, having extensive knowledge of all formats, best practices and trends that drive brand engagement, lead generation and sales growth. Currently, I am leading the marketing and communication efforts for Velocity Solutions in Fort Lauderdale, We work directly with regional and community banks and credit unions, providing unique and innovative ways to help them drive revenue, without jeopardizing the financial well-being of the end consumer. I take intense pride in hard work and results, but I am also a staunch believer that work can and should be a pleasure. I strive to infuse my colleagues with my positive energy, confidence and passion for results, and to never become complacent with the status quo.
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Chief Marketing OfficerMaestroxFort Lauderdale, Fl, Us
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Director Of MarketingVelocity Solutions Feb 2014 - PresentFort Lauderdale, Florida, UsVelocity Solutions is the leading provider of revenue enhancement solutions to regional and community banks and credit unions. We service the transaction accounts of over 25 million consumers and business owners, giving us unparalleled insight and expertise into consumer deposit account activity and transactional trends. As Director of Marketing, I'm responsible for fostering company awareness, developing company branding and messaging, and supporting innovative efforts to maximize company revenue through a variety of channels. This includes B2B and B2C marketing, website development, event marketing, PR, creating educational content and working directly with Velocity Solutions' clients on marketing strategies and solutions. Our ultimate goal - whatever the solution - is to help community financial institutions better serve their account holders. -
Vp, Corporate MarketingBankrate, Inc Jan 2009 - May 2013Charlotte, North Carolina, UsI managed the Corporate Marketing Team for Bankrate, Inc. - a company with a market cap of $1.7B. My job responsibilities were broad and varied, but every new initiative, program and responsibility had one goal in common: To drive sales revenue for Bankrate, Inc. • Frequently advised Regional Sales Managers and Senior VP of Sales/Chief Revenue Officer on strategic direction for winning new clients and growing existing accounts – both Display and CPC. • Worked closely with editorial, software engineering, ad operations and production to develop custom, unique ad executions/opportunities. • Played a key role in creating and pricing sponsorship packages through the combination of existing and new editorial features. • Frequently consulted on highest revenue potential, highest-profile pitches (e.g. Bank of America, Discover, Chase, Citibank, Merrill Lynch, American Express, Fidelity, TD Bank, Ally Bank). • Strategically involved in rolling out major new company initiatives (changes in business models, site redesigns) by managing internal education and client communications.• Spearheaded and managed the Ad Product Development Team to forge new display opportunities that would drive incremental sales revenue. • Conducted ongoing primary and secondary research: analysis of site statistics, user behavior and intent, industry trends, internal surveys and competitive data to arm our sales team with useful and compelling sales tools.• Led my team in creating all online, print and trade show marketing collateral and exhibit material. -
Senior Marketing Director, Ad SalesBankrate, Inc Jan 2006 - Dec 2008Charlotte, North Carolina, Us
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Director, Ad Sales MarketingBankrate, Inc Oct 2004 - Dec 2005Charlotte, North Carolina, Us
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Director Of Consumer MarketingBankrate, Inc May 1999 - Oct 2004Charlotte, North Carolina, UsManaged the development, execution and analysis of online and offline advertising campaigns for Bankrate.com. Continually researched, identified, and tested methods of driving qualified traffic to our network of eight Web sites with a $1 million monthly advertising budget. Launched on-site marketing activities such as Bankrate's Affiliate Program, sweepstakes and house ad campaigns. Managed three agencies (media placement/buying, creative agency, Spanish language agency) and two employees. Played an integral role in increasing site traffic by 40% in my first four months of employment.Contributed to advertising sales revenue as a result of driving traffic to our highest revenue-generating pages. Increased email newsletter subscriptions through the deployment of various marketing programs.
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Marketing Manager/Ecommerce - Aol PartnershipCbs Sportsline May 1998 - May 1999Managed contractual and negotiated advertising placements on AOL to drive sales for SportsLine's Online Sports Store. Accountable for maximizing revenue of several e-commerce departments. Created, deployed, and measured performance of all promotional activities. Collaborated with advertising agency in creating a focused marketing strategy. Increased Sports Store revenue by obtaining high-profile promotional placements on AOL. Implemented successful ad testing program to optimize all on-site and external placements.
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Online Advertising Account ManagerWebconnect Mar 1997 - Apr 1998Strategically managed daily operations of high-profile accounts. Created interactive advertising proposals for clients based on target markets and budget. Monitored and revised clients' online placements for optimal performance. Negotiated with Web site publishers to obtain competitive pricing for clients. Created successful online campaigns for General Nutrition Center, Entrepreneur Magazine and U.S. Robotics.
Beth Planakis Skills
Beth Planakis Education Details
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Wayne State UniversityMarketing
Frequently Asked Questions about Beth Planakis
What company does Beth Planakis work for?
Beth Planakis works for Maestrox
What is Beth Planakis's role at the current company?
Beth Planakis's current role is Chief Marketing Officer.
What is Beth Planakis's email address?
Beth Planakis's email address is be****@****ate.com
What is Beth Planakis's direct phone number?
Beth Planakis's direct phone number is +195484*****
What schools did Beth Planakis attend?
Beth Planakis attended Wayne State University.
What are some of Beth Planakis's interests?
Beth Planakis has interest in Children, Economic Empowerment, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Beth Planakis known for?
Beth Planakis has skills like Digital Marketing, Online Advertising, Advertising, Marketing Strategy, Email Marketing, Lead Generation, Marketing, Customer Acquisition, Analytics, Corporate Communications, Online Marketing, Digital Media.
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