Beth Pleeter Email & Phone Number

United States

Responsible for distribution network and key accounts as well as calling on new customers including coffee roasters, foodservice distributors, office coffee service companies and end users. Solutions based business strategy helped drive relationships and develop functional benefits for the product line. Work closely with president insuring the day-to-day business operations are in line with WMF Americas goals and standards.• Increased profitable sales an average of 15% per year • Directly responsible for creating and capitalizing on sales opportunities within strategic national & key accounts as well as multi-unit lodging, casual dining, bakery café and office coffee accounts.• Continually review margins and aggressively increase margins as appropriate • Instrumental in creating processes and procedures resulting in company savings • Part of senior team responsible for planning and executing company goals and objectives

• Available to all WMF Americas divisions for assistance in marketing/sales, trade show participation and new customer cultivation. • Responsible for the pre-planning of the close and transfer of goods from Farmingdale, New York to Charlotte, North Carolina in accordance with WMF Americas and WMF AG executives.• Over a four month period, lived and worked in Farmingdale to oversee a smooth transition of employee knowledge from New York to North Carolina while keeping up employee spirit and morale at a very difficult time.• Accountable for over $80,000 in total sales, including WMF retail and hotel inventory, office furniture and warehouse racking.• Assisted in the creation of the new WMF Americas Employee Manual and Standard Operations Procedures booklets.

Hollywood, Fl

Responsible for managing multiple events within one of The Leukemia & Lymphoma Society’s priority campaigns including strategic planning, budgeting and implementation. Worked closely with area executives and board members to establish long and short term goals while maintaining and enhancing the donor base and increasing campaign revenue. Developed a well-rounded campaign with measurable activities, aggressive and attainable fundraising objectives in support of LLS programs and services. • Increased the involvement of board members in fundraising activities resulting in an additional 100K in campaign revenue over 3 years. • Through identification and cultivation of corporate prospects grew sponsorship revenue from $10,000 in 2005 to $124,000 in 2007.• Developed long-term relationships with major corporations including Citigroup, Lehman Brothers, Citrix Systems, Bank of America, Ernst & Young, Accenture, PricewaterhouseCoopers and AutoNation.• Increased overall campaign revenue by an average of 61%. • Appointed national peer consultant providing leadership, direction and motivation to 8 LLS Chapters.