Beth Preddy is a Naples, Fla.-based professional with more than 30 years of experience in marketing and public relations for hospitality and nonprofit organizations. Special expertise in branding and messaging, content development, events, media relations, and publicity.She founded Beth Preddy Public Relations in 1997 after 16 years as a senior executive for luxury hospitality companies and public relations firms in New York City and South Florida. Today, she creates creative and innovative marketing programs for her company's clients and brings a tenacious and exuberant spirit to the strategic process.Clients benefit from a unique image development process that allows them to shine with realized potential while adapting to challenging times.

TheatreZone is Naples' premier musical theatre. Preddy PR's role as marketing director embraces all marketing tactics. We manage the website, create and implement a broad advertising campaign, secure publicity on the company and individual shows, design and write email blasts to a continually refined database, post on social media, produce marketing materials such as showbills, posters, flyers, and more with a creative director, and provide ongoing counsel. In addition, Preddy PR creates umbrella themes for TheatreZone's season such as "Romantics & Rockers" to reflect new shows that appeal to a younger demographic. The full-service marketing program has already yielded results with increased bookings long before the start of TheatreZone's season.

Amy Moglia Heuerman is an artist with galleries and studios based in Naples, Fla. and Bay Harbor, Mich. Preddy PR handles the painter's marketing and public relations, including website creation and maintenance, portfolio development, events, publicity, email marketing and copywriting and design for blogs. Amy's talent is amazingly versatile, finding expression in abstract coastals and florals as well as her acclaimed "girls."

Cocoon Gallery, a manufacturer and retail operation of natural organic furnishings, was established in 1997 in Greenwich, Conn. In 2020 Cocoon opened a showroom in Naples on 5th Avenue South, a vibrant and dynamic downtown destination. Following that move, in 2022 Cocoon moved its woodshop and warehouse operation to Naples, making its move to Naples complete. The company's dated branding followed it to Naples. Preddy PR was engaged to remake its branding to reflect its national stature, handle advertising and secure publicity. The first task was to rename the business Cocoon Gallery to denote the artful nature of its products and signify national reach. We then remade its logo, created a new website and URL with a web designer and programmer, launched a strategic advertising program, and proactively reached out to luxury home, design and lifestyle publications for earned media. To-date, Preddy PR's work for Cocoon Gallery includes its new website, publicity in publications that reach its high-end market, a dynamic email marketing program, targeted database, new signage, and fresh new photography.

Preddy PR manages the marketing for LuLu's Kitchen, the culinary headquarters of St. Matthew's House, an esteemed Southwest Florida nonprofit that provides housing, food, healing, and a loving community to the less fortunate.The culinary wingspan of LuLu's Kitchen includes Fresh Start Cafe, serving breakfast and lunch; Delicious by Design Catering; a culinary training program, and meal preparation and packaging for the food insecure.LuLu's Kitchen helps St. Matthew's House to be self-sustaining by earning revenue to offset the nonprofit's overhead costs. This means that every dollar donated to St. Matthew's House goes directly to its mission-driven programs.

One of the nation's longest-running interactive theatrical productions, with 30 years of performances worldwide, debuts in Naples on Nov. 12 at The Ballroom at the Naples Women's Club. The show is produced by its creator and writer, Bonita Springs resident Darlyne Franklin.The show, Joey & Maria's Comedy Italian Wedding, hosts the audience as if they are all part of a huge Italian family. Darlyne Franklin wrote the script in Boston in 1992 based on the hilarity of her Italian family's weddings. The show was an immediate hit and has enjoyed nonstop engagement ever since. Joey & Maria's Comedy Italian Wedding has run in over 19 major cities across the U.S. including Los Angeles, Palm Springs, San Diego, Las Vegas, Boston, and New York. It has also been performed in the U.K., Greece, Ireland, Australia, and Canada.

Longevity Solutions (now called Fountain Life following a merge with Tony Robbins) comprises Longevity BioImaging and Longevity Performance Center. Together, they offer a new paradigm in medically directed health maintenance and disease prevention and detection. Longevity BioImaging utilizes whole genome sequencing, non-contrast whole body and brain MRI, and microbiome analysis, and the Longevity Performance Center offers fitness improvement based on innovative metrics and algorithms. Results are astonishing: Patients benefit from knowledge of disease propensities and early disease detection among other insights useful to improving health and extending lifespans. Approximately 15 percent of BioImaging patients are treated for diseases detected early enough for successful treatment. The Performance Center is a state-of-the-art “eGym” that offers clients an assessment/evaluation of health status, and a proven protocol for an improved approach to health, wellness, fitness and nutrition. Clients lower their actual age based on assets including cold laser therapy and “smart” machines intuitively tailored to a person’s goals. Together, the two Longevity brands give individuals a blueprint for maintaining and improving health for the rest of their lives. The approach rests on the emerging science that aging is a disease that can be forestalled.

Marketing and PR for new medical practice specializing in compassionate medical cannabis care in Fort Myers and Naples, Florida.

Media relations and counsel for the inaugural NaplesNEXT Ideas Festival, a three-day March 2019 thought leadership conference in Naples, Fla., produced by Chicago-based Intersport.

Rebranding campaign extending to new messaging, website, collateral, email marketing.

As a board member and marketing manager for a nonprofit tourism organization in Collier County employ strategies to strengthen and inform the area's tourism community. The organization merged with the Florida Restaurant & Hotel Association to form a Collier chapter in January 2019 with Beth Preddy serving as an officer on the board.

Marketing and PR program for National Audubon Society sanctuary comprising media relations and publicity, branding and collateral, donor and public event design, and development support.

Directed national and international tourism public relations for the County prior to the establish of a County convention and visitors bureau.