Beth Rankine Email & Phone Number

United Kingdom

Flexible and bespoke full-service marketing support for the healthcare industry.

United Kingdom

A flexible, bespoke marketing service, including strategic direction, delivery and retained support for healthcare professionals, including:- SMEs that want to market their products and services but aren’t ready yet to invest in full-time marketing staff- Hospital or other healthcare marketing teams who require marketing support, either to supplement a short-term shortage of staff or to provide focus on a specific project- Individual healthcare consultants and LLP groups who wish to… Show more A flexible, bespoke marketing service, including strategic direction, delivery and retained support for healthcare professionals, including:- SMEs that want to market their products and services but aren’t ready yet to invest in full-time marketing staff- Hospital or other healthcare marketing teams who require marketing support, either to supplement a short-term shortage of staff or to provide focus on a specific project- Individual healthcare consultants and LLP groups who wish to grow their businessIf you think this might be what you need, please connect and send me a message, or call 07484 753 009 - I’d love to hear from you. Show less

London, United Kingdom

Reporting to Sydney-based Head of Group Marketing and UK Managing Director. Responsible for developing, delivering and measuring marketing strategies and campaigns, supporting both the global and UK (national and regional) business objectives; driving brand recognition, revenue and referrals.Played an intrinsic role in the growth of the business from 0 to 11 UK centres, with revenue growth of £40 million. Including:- Devised and delivered a digital marketing strategy that… Show more Reporting to Sydney-based Head of Group Marketing and UK Managing Director. Responsible for developing, delivering and measuring marketing strategies and campaigns, supporting both the global and UK (national and regional) business objectives; driving brand recognition, revenue and referrals.Played an intrinsic role in the growth of the business from 0 to 11 UK centres, with revenue growth of £40 million. Including:- Devised and delivered a digital marketing strategy that between October 2017 and March 2018 improved organic SEO by 70%, reduced PPC spend by 48% and improved social engagement by >300%- Identified and broke down barriers to referral by devising and implementing creative digital solutions that significantly improved customer engagement and increased sales opportunities for business development - Successfully established and nurtured an in-house marketing team, reducing historical reliance on external agencies and resulting in cost savings of > £100k per annum Show less

Responsible for acquiring, developing, and retaining customers and significantly contributing to the company’s activity, budget and increasing market share. Including:•Identified key barriers to referral and worked with IT, radiotherapists, physicists and governance teams, to develop an innovative, web-based, secure online referral system, enabling oncologists to refer patients confidentially and efficiently, whilst working remotely and out-of-hours •Conceptualised, developed and… Show more Responsible for acquiring, developing, and retaining customers and significantly contributing to the company’s activity, budget and increasing market share. Including:•Identified key barriers to referral and worked with IT, radiotherapists, physicists and governance teams, to develop an innovative, web-based, secure online referral system, enabling oncologists to refer patients confidentially and efficiently, whilst working remotely and out-of-hours •Conceptualised, developed and delivered successful, unbiased and productive patient feedback meetings with Macmillan Cancer Support, providing valuable information and opportunities for service improvement as well as awareness of the service with a key influencer in the sector•Worked closely with Cancer Research UK (CRUK) Senior Clinical Advisor and Royal College of GPs (RCGP) National Cancer Advisor to advise and lead on a series of high-quality and informative cancer-themed educational events, which were rolled out across the company’s primary care network. Show less

Responsible for several healthcare clients including Spire Healthcare, St Andrew's Healthcare, Mental Health Helplines Partnership, European Foot Institute.Became the ‘go to’ healthcare PR for key national newspaper editors and journalists, delivering strong patient and healthcare innovation stories to both on and offline media (Daily Mail, BBC, The Times etc). Increasing clients business by >500% in some cases

Southampton, United Kingdom

Key client - BMI Healthcare. Undertook all aspects of marketing, but specifically, design, print and advertising services

Responsible for all hospital general marketing and business development activity at Bupa Hospital, SouthamptonReviewed and improved the hospital GP education programme, increasing attendance by up to >500% and positively influenced private healthcare to the primary care sector

Southampton, United Kingdom