Beth Barnes Email & Phone Number

Tacoma, Wa, Us

Anchorage, Alaska, Us

Anchorage, Alaska, Us

Responsible for driving business results by focusing on the go-to-market strategy that grew market share and profitability for the consumer segment. Creating a uniquely differentiated, durable, and sustainable position in the markets served through an exceptional customer experience.

Anchorage, Alaska, Us

Responsible for driving business results through the development and implementation of a go-to-market business strategy that grows revenue and profitability for the consumer and small business segments. Development of and extreme focus on value proposition – driving throughout the organization to create market differentiation. Relentless attention to driving an exceptional customer experience throughout the customer life cycle.

Anchorage, Alaska, Us

Responsible for driving business results by focusing on the go-to-market strategy that grew market share and profitability for the consumer segment. Creating a uniquely differentiated, durable, and sustainable position in the markets served through an exceptional customer experience.

Anchorage, Alaska, Us

Led team of analysts responsible for all marketing research, marketing analytics, and market data activities and insights at Alaska Communications. Delivered marketing tactics for driving consumer sales, website user experience development, and digital marketing.

Atlanta, Georgia, Us

Responsible for the development and delivery of revenue generating business opportunities to Assurant, Inc. subsidiaries and parent company within a matrixed organizational structure. Led and participated on teams that were responsible for identifying, evaluating, and implementing business opportunities. Responsibilities include identifying business opportunities based upon financial potential, project management, qualitative and quantitative research, project budgets, legal contracts, vendor relationships, and reporting to senior management in written and oral formats.•Led international team to uncover a product need and created a customer value proposition for launching a wireless handset protection product in Brazil. •Led a multi-functional team to determine key marketing and product, pricing strategies using customer insights. Resulted in product development, pricing, and marketing changes for a wireless handset protection in Puerto Rico. •Managed research projects using qualitative and quantitative techniques. Influenced product development, marketing, pricing, and market decisions.•Evaluated strategic business opportunities for financial potential, capability to implement, and market need. Results have included both “Go” and “No Go” decisions.•Implemented patent-pending selling technique for a retail partner in both the US and UK that resulted in a 21% to 88% jump in sales.•Developed a company-wide quarterly newsletter for a team to share project updates and success stories.•Led a cross business team that identified over $100 million in growth opportunities and led to key strategic partnerships being developed for the company.•Developed a customer segmentation methodology that uniquely combines market research techniques to create a selling method that better engages sales floor associates and led to a 21% to 88% increase in high margin service contract sales (patent pending).

Atlanta, Georgia, Us

Responsible for leading and managing market research activities and solutions to Assurant, Inc. companies. Provided customer and market insights that influenced product, pricing, marketing, distribution, branding, and market decisions. Responsibilities include: project management, strategy team participation, project budgets, contracts, vendor relationships, qualitative and quantitative analytics and insights, and reporting in written, graphic and oral formats to all levels of the organization.•Led research in a cross business initiative to develop brand value proposition, tagline, and follow-up brand tracking study. Project required relationship building and collaboration with 14 business units within Assurant.•Participated on product strategy team that was tasked with developing a new product for the small group health insurance market. •Developed segmentation model for the employer space that led to new marketing strategies and segment specific value propositions.•Consulted with group markets, integrating customer insights into business decisions and leading all market research activities for the group.•Conducted market specific research to determine growth strategies and business opportunities.•Evaluated the group markets renewal process from both the employee and agent perspective. Results led to key changes in the process.•Led study to evaluate 1st year lapsation within the Individual Medical market which resulted in the research and implementation of a rewards program.•Evaluated a potential strategic alliance through research with agents/brokers and small employers to determine the benefits of the alliance and optimum communication strategies.

Minneapolis, Mn, Us

Performed research activities and data analysis for projects concerned with developing solutions for the young adult market.

Mba, Business

Bsba, Marketing