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Experienced Operations and Engagement leader with a demonstrated history of working in the marketing and advertising industry. Skilled in Customer Relationship Management (CRM), Lead Generation, Email Marketing, Target Audience Analysis, Marketing and Operational Strategy, Product Strategy and Development, Quality Assurance, Customer Delivery and Success.
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Co-Founder, Vp OperationsCallsine Nov 2021 - PresentPhiladelphia, Pennsylvania, United StatesCallSine™ is for salespeople and teams looking for an at scale email outreach platform sending individualized, multi-channel outreach to each prospect.CallSine’s Beta AI uses a large language model (LLM) and leverages an algorithm that goes deep in massively large data sets to understand, summarize, generate, and predict new email content. -
Vp Operations At Union ResoluteUnion Resolute Nov 2016 - PresentGreater Philadelphia AreaFor most B2B organizations, the set of accounts that are a good fit for their solutions is too broad to be addressed effectively with marketing and sales resources. Today’s buyers often leave extensive digital footprints as they’re researching solutions to their business problems. Intent monitoring tracks the research behaviors of buyers, allowing organizations to focus their resources on buyers that appear to be in the market. Union delivers the good leads. -
Sales DirectorVartopia Nov 2017 - Nov 2018Responsible for lead generation, campaign strategy, database optimization, development and management. Develop and maintain process for outreach within an evolving ecosystem that allows for optimal tracking of prospects/customers. Support Executive Team in building a pipeline of qualified leads and cultivating prospect relationships within the channel. Support pipeline development to uncover the need to accelerate, advance, or un-stick potential opportunities. -
Engagement DirectorPiehead & Co. Nov 2011 - Nov 2016Build and managed a team of 4 direct reports focusing on driving new business revenue. Grow CPG client base nationally with new AOR clients as well as project based initiatives. Directly manage A/B testing and content development ensuring higher success on all marketing campaigns.Key accomplishments:• Built first engagement team, full time and intern• Landed largest client in Piehead history via campaigns• Consistently helped increase new business revenue• Open rate increased 47%
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Engagement ManagerPiehead & Co. 2009 - 2011Built workflow for lead generation campaigns using Salesforce.com and other tools (Data.com, ZoomInfo, LinkedIn, Hoovers, MaxMail, Clickback). Developed content for case studies and email marketing. Initiated weekly reporting for senior management showing trends, metrics and approaches for follow-up.Key accomplishments:• Finalized and implemented company’s first lead generation workflow• Standardized outbound content messaging• Optimized client database and reporting• Achieved 118% of target outbound goals
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Sales And Marketing CoordinatorPiehead & Co. 2007 - 2009Hired to work directly with the EVP of Sales and Marketing, built database of appropriate targets, executed associated email campaigns, instituted tracking process and coordinated all follow-up for newly generated opportunities.Key accomplishments:• Developed approach for closed-loop marketing• Achieved 125% of target outbound goals• Completed initial contact database ahead of schedule
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EvaluatorPublic Health Management Corporation 2005 - 2006Conducted substance use and mental health assessments for participants on bail and in custody who are referred by the courts, Defender Association or other criminal justice partners, determined appropriate level of care and collaborated with funding organizations and treatment programs for placement. -
Ipp Case ManagerPublic Health Management Corporation 2004 - 2005Provided case management services to chemically dependent forensic population including documentation per licensing requirements, supervision, and collaboration with probation/parole, treatment providers and other agencies/resources. -
Clinical Care ManagerNortheast Treatment Centers 2003 - 2004Conducted clinical assessments and biopsychosocial evaluations with new clients, assisted with policy and procedure development and auditing to ensure agency compliance with state regulations. -
National Sales Administration ManagerDyntek 2001 - 2002Provided contract administration, CRM implementation and management, national and district level revenue forecasting, reporting and reconciliation, national and local level event coordination, executive assistant to the EVP of Sales and Director of Administration -
Sales AdministratorDyntek 2000 - 2001Established and managed database for purpose of billing millions of dollars of revenue, order entry and quote preparation, office management, support for interoffice sales team.
Beth Redden Skills
Frequently Asked Questions about Beth Redden
What company does Beth Redden work for?
Beth Redden works for Callsine
What is Beth Redden's role at the current company?
Beth Redden's current role is VP Operations | CallSine.
What is Beth Redden's email address?
Beth Redden's email address is be****@****ail.com
What skills is Beth Redden known for?
Beth Redden has skills like Email Marketing, Social Media Marketing, Online Advertising, Lead Generation, Crm, Salesforce.com, Marketing Strategy, Email Campaigning, Email List Building, Reporting And Analysis, Microsoft Office, Online Lead Generation.
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