Worked remotely to lead a team of graphic designers and web specialists to improve all aspects of the brand image including rebranding of the website, product labels, and social media assets. Gained the trust of core leaders in the sales field through business coaching, brainstorming sessions, and accountability for the purpose of helping them to reach their sales, team, and personal goals. Developed 2 full-page print catalogs a year with quarterly digital catalogs that included product selection, page ideation, catalog layout, photoshoots, and editing. Developed training for over 2000 independent consultants to grow their businesses on social media and person-to-person. Coordinated live events from scripting to setup and onstage presentations.

Head of marketing, production, customer service, and human resources for an e-commerce/direct selling company focused on apparel, personalized jewelry, and gifts. Created compelling direct-to-consumer marketing campaigns consistent with the brand and its customers. Led a team of graphic designers to develop creative and engaging content on our social media platforms. Planned, scheduled, managed, and created social media content across platforms, specifically Facebook, Instagram, Pinterest, and Tik Tok. Lead new product creation and development through market and trend research along with sales data to determine product profitability. Create 2 full-line paper and digital product catalogs and 2 supplemental product catalogs each year that include product selection, page ideation, catalog layout, photoshoots, and editing. Plan and communicate annual productivity goals for the company.Create compelling direct to consumer marketing campaigns consistent with the brand and its customers.Envision and execute live sales training events that involve securing locations, training initiatives, agenda planning, and a personal keynote delivery.Updated the compensation and retention plan for sales consultants, creating a project team to analyze and outline the key components that created sales training to drive best practices.Developed a corporate communications strategy to sales consultants and corporate staff members utilizing Facebook, shared calendars, email communications, and app notifications. Led several projects involving new technology implementation that included CRM tools, an e-commerce platform, and enriching back-office solutions. Harnessed the power of the newly integrated software platforms to launch many successful sales promotions which paving the way for the implementation of a new consultant training app.