Marketing Content Specialist
CurrentDeveloping social media video content with a cross-functional team based on industry trends and market research. Across social media platforms, LinkedIn, Facebook, Instagram, and Twitter impressions are over 48,000 and followers are over 31,000 collectively. Impressions in 2023 were more than doubled from 2022.Improving and expanding the photo, video, and graphic library to create a company wide resource for employees to use for personal branding and recruitment purposes as well as a resource to re-use for future projects. Designed graphics through Adobe Illustrator, After Effects, and Canva. Amplifying the human element of the team in the digital space through encouraging authenticity in headshots, photoshoots, interviews, and other marketing content.Managing video projects by strategically planning, scheduling interviews, lighting, shooting, editing, and supplying an expected project delivery date.