I oversee and help manage the various digital and immersive experiences at The Dali Museum.

The VR/AR Association (VRARA) is the global association for the Virtual Reality & Augmented Reality industry with over 50 local chapters in major cities. VRARA initiatives are designed to accelerate growth, foster research and education, help develop industry standards, connect member organizations and promote the services of member companies. www.thevrara.com

I assist established and emerging companies with business development, marketing and product development in tech innovation, interactive video retail, gaming and media/video industries.

Oversaw business development and partnerships for a video retail network. Negotiated and closed deals with variety of partners and vendors. Developed and oversaw distribution of interactive video commerce products (iTV) for set top boxes, OTT platforms and connected devices. Managed relationships with business and product partners at MVPD (Comcast, Spectrum) CE (LG, Samsung) OTT (Roku, Amazon) Gaming and other media and tech companies. Worked with strategic partners to integrate their technology/services into HSN platforms & applications. Implemented strategic assessments and tech solutions. Worked with outside agencies/vendors to develop new digital experiences. POC for external and internal cross-functional teams, leading collaboration, marketing and execution of projects and partnership commitments.

Worked with CEO on go-to-market strategy, sales and product development of location aware/ LBS mobile applications & SaaS for various industries: Media, Advertising, Entertainment, Hotels & Tourism, Museums/Heritage Organizations.

Led product and business development initiatives in Emerging Media and Innovation arena for A&E, History Channel and Biography Channel. Oversaw creation of content and products for iTV, Gaming, Mobile Applications, Location Based Services (LBS). Identified areas of opportunity, implemented strategic assessments and tech solutions. Collaborated with external partners, software development vendors and internal cross-functional teams: legal, marketing, product, advertising.

Developed new content and digital product extensions, business opportunities and advertising partnerships for emerging platforms (VOD, iTV, Mobile, Podcast, and Broadband) for a women's cable network.