Supported director and 6 general managers across 4 sales channels providing status reports and analysis on volume objectives, shipping status, customer updates, and billing volume. • Increased revenue and exceeded EBIT goals by collaborating with 200+ independent dealers and consumer sales team through creating and implementing customer growth and incentive programs • Partnered with Finance on AOP forecasting and annual and monthly estimates of sales and margin. Used MS Excel and Cognos EDW extensively.• Developed and tracked SG&A budget ($6M) in SAP / Hyperion for Tire Retailer, Dealer and Specialty channels. • Processed product allocation and prioritization by customer of all direct factory ship programs which required very close cooperation with manufacturing and supply chain.• Partnered with national retailer (883 stores); developed and implemented program gaining incremental volume for both Goodyear and customer by targeting infrequently built, low volume SKUs resulting in customer retention and satisfaction. • Spearheaded training in all consumer channels for 225 field sales force annually including concept design, agenda and topic development, securing speakers, event planning, materials and technology.

Provided in-depth financial analysis for major programs at key accounts driven by field sales management and triaged wide variety of delivery and order issues. Used SAP / Hyperion, Cognos EDW, and Excel.• Evaluated requests for sales promotion and marketing funding to support field sales efforts in partnering with key accounts to grow sales volume and customer loyalty. • Responded to ad hoc requests from field and corporate management for analysis of multiple measurement metrics used to facilitate short term business plans.

Managed all terrain product lines from conceptual stages through product life cycles to optimize profit achieving marketing, financial, and corporate growth objectives.• Repositioned Wrangler RTS tire with market-back pricing program resulting in sale of 1 million incremental units. • Coordinated effort to transition from 30+ SKUs of one tire size to single SKU (Wrangler Radial) resulting in 800,000 incremental unit increase over 3 years. • Collaborated with sales, engineering, marketing, production planning, forecasting, and operations to develop new products and continue to drive volume of existing products. • Determined list pricing for all assigned products via thorough competitive analysis, market trends, and current plant cost structure.• Approved any special pricing requests on customer by customer basis from field sales.

* Managed 30 Kelly Tire brand, associate brands and private label light truck tire product lines from development to discontinuation requiring collaboration with innovation, finance, production and sales teams.* Coordinated Kelly presence at National Dealer Conference, 2006 & 2007 including concept and booth design and logistics in conjunction with advertising agency and exhibit provider. * Oversaw content and final design of advertising and point of sale materials while working within $1.8 million budget.

Managed 1500 farm tire SKU’s from development to discontinuation requiring collaboration with innovation, finance, production and sales teams.• Oversaw content and final design of advertising and point of sale materials while working within $1.8 million budget. • Coordinated and participated in conventions and professional exhibitions at regional and national dealer and end-user conferences to promote farm tire products of 1500+ SKUs.• Maintained dealer interaction regularly and during National Dealer Advisory Board meetings, Dealer Conferences, etc. • Maintained and ensured accurate technical data and specifications of current product lines in yearly product handbook published for dealers and end users. • Designed Cognos tool to identify and manage low unit / low margin farm SKUs targeted for discontinuation resulting in savings up to $500,000 at EBIT level.• Prepared long range and monthly forecasts for each product. Analyzed forecast variations and took corrective action to minimize future backorders.

Collaborated with manufacturing to maintain product quality of 150+ product SKUs.• Organized DOT testing and worked with test lab to determine uniformity / measurement information.• Coordinated competitor benchmarking program and made recommendations to senior management based on resulting data analysis.