Beth Mccullough Email & Phone Number

San Jose, Ca, Us

San Francisco, California, Us

Reality Capture Software: DroneDeploy transforms how businesses collect, manage and interpret reality capture data from aerial drones, 360 cameras and ground robots. Fueling informed workflow optimization across industries such as construction, renewable energy, oil and gas and agriculture.► Led alignment with Sales and GTM leadership to develop impactful ABM programs, driving pipeline for customer expansion and securing new logo enterprise customers across diverse sectors► Directed cross-functional teams to execute a highly successful DroneDeploy Conference, introducing the latest innovation of its cutting-edge reality capture platform to top customers, driving significant upsell opportunities► Collaborated with Revenue Ops and Data Team to design and implement pipeline, ABM, and campaign performance dashboards, facilitating data-driven decision-making across key platforms► Evolved demand generation from inbound to global multi-touch, integrated marketing programs that leveraged digital marketing, email, webinars, field events, trade shows, SEO, content, as well as inbound and outbound sales activations►Hired, onboarded and mentored top talent, rebuilding the demand gen marketing team for increased effectiveness and alignment with company goals

Ann Arbor, Michigan, Us

Cybersecurity Software: Censys is a leading Internet intelligence platform, dedicated to threat hunting and attack surface management, empowering organizations to safeguard their digital assets effectively.►Established the development of a robust marketing mix and demand engine, driving significant pipeline growth and orchestrating integrated go-to-market campaigns►Partnered closely with the SDR Team to develop and execute inbound and ABX strategies, resulting in substantial increases in Sales Accepted Opportunities (SAOs) and marketing-sourced pipeline►Leveraged 6sense buying stage segments to identify and target ABX accounts, leading to a threefold increase in ABX pipeline and higher average contract value (ACV)►Developed multi-channel integrated campaigns for Data and ASM products and the inaugural State of the Internet Report, increasing web traffic 26% QoQ

Plano, Tx, Us

Cybersecurity Software: Axis Security is a cloud-native Security Service Edge (SSE) platform, providing secure business access for modern workforces integrating ZTNA, SWG, CASB and Digital Experience into a single, easy to use, interface. Now part of HPE.► Managed, measured and optimized programs that generated new leads, demand and pipeline, as well as accelerated existing pipeline to drive revenue growth for a new brand and company recently out of stealth mode► Established and executed a program marketing mix to attain and engage top enterprise account targets and go broad within the buying teams► Built the strategy, roll-out and execution of the MarTech stack, partnering with SalesOps to create an end-to-end RevenueOps engine to prepare Axis for high acceleration growth► Managed a team of high-performing, marketing operations, ABM, campaigns and field marketing professionals►Proactively partnered with the BDR team to optimize workflows for inbound, ABM and multi-channel integrated plays

Sunnyvale, Ca, Us

Revenue Operations & Intelligence Software: Clari provides AI-powered revenue operations solutions, offering predictive insights and analytics to drive sales effectiveness, revenue growth, and pipeline visibility for businesses.► Responsible for demand generation strategy, including inbound campaigns to drive top of funnel pipeline, as well as partnering with sales leadership to develop an ABM playbook. Leveraging multiple tactics and technology to drive business for Clari’s top prospect accounts.► Establish Marketing Operations processes to allow for scale and data insights, increasing lead, contact, account quality, follow up, and improved alignment with the Sales Development team.► Optimize existing MarTech stack, while evaluating and integrating new technologies such as 6ense, Drift, leveraging intent to identify in-market accounts and personalize the customer journey.► Manage a team of high-performing growth marketing, marketing operations and web marketing professionals.►Collaboration with content team to create systems and processes that optimized the content machine, expanded content activations, and creating a new nurture program customized to key sales and marketing personas

San Francisco, California, Us

Cybersecurity Software: An industry recognized leader in both Privileged Access Management (PAM) and Identity-as-a-Service (IDaaS), Centrify provides a single platform to secure each user’s access to apps and infrastructure through the power of identity services. Now part of Delinea.► Leverage best practices and cross collaborate with Product Marketing, Customer Success, and Sales to generate leads and pipeline for Centrify’s security products and platform. Responsible for digital, email, webinar, and content syndication. ► Executing Zero-Trust Security narrative targeted to CISOs with high-touch, personalized offers. Partner with Marketing Ops to optimize MarTech including Marketo, Engagio, 6sense, WorkFront, and onboarding Bizible to analyze campaign performance. ► Marketo and ABM Certified.

San Jose, California, Us

Cybersecurity Software: WhiteHat Security was a cybersecurity company specializing in DAST and SAST web application security, offering solutions to identify and remediate vulnerabilities, protecting organizations from cyber threats. Now part of Synopsys.►Set strategic direction for WhiteHat Security’s Demand Generation department, aligning short- and long-term integrated programs that achieve corporate objectives. ►Spearhead initiatives such as Account-Based Marketing and martech roadmaps. Research, evaluate and create frameworks for implementation through measurement. ►Lead and develop a team of high-achievers, motivating them to overcome challenges and identify opportunities for efficiency and growth.►Decipher qualitative and quantitative reports, gleaning insights, trends, and forecasts. Communicate results and provide cross-functional groups with recommendations to impact performance and financial goals.►Contribute to the business marketing community by serving as the Director of Events of the NorCal Business Marketing Association (BMA) and speaking at various conferences such as MarTech, BMA Roundtable, and TOPO Marketing Council.

San Jose, California, Us

►Identified new market opportunities, leveraged technologies (including converting marketing automation to Marketo), and established processes to drive qualified inbound leads. ►Mapped out campaigns through sales life cycle using waterfall modeling, demand generation, strategies, lead scoring tools, and pipeline management systems. ►Used analytics and attribution software programs to measure global programs, pipeline generation, and close rates.

Jiangsu, Changzhou, Cn

Responsible for managing marketing campaigns and messaging to increase US market share while adhering to branding standards and budgetary constraints. Partner with our global creative team and local marketing agencies to create collateral, advertisements, emails to communicate with a US audience. Utilize CRM, email databases and automation tools for market research. Analyze campaign results, field new leads, and revise strategies to increase sales conversions.► Increased US market share from 1% to 15% in 12 months through strategic marketing and targeted sales campaigns. Administer 7-figure marketing budget including review of 30+ vendor contracts spanning research, advertising, sponsorships, channel marketing, and trade shows.► Achieved 20% email open rate with Triple Crown Campaign series targeted at 3,200 solar professionals. Leveraged industry press with featured article in Greentech Media, driving an additional 27K web impressions for the campaign. ► Grew net new leads 328% (18,000 from 4,200) within 9 months using email campaigns, landing pages and lead capture forms. Worked with IT and Marketo team to add lead source and other key data fields, then integrating into Oracle CRM.► Improved CTR 206% by implementing marketing automation. Average open rates of 30% with 95.3% delivery rate. New system measures every email campaign, capturing leads and tracking through pre-sales life cycle.► Attracted 1200+ guests to branding and networking event at Solar Power International Trade show. Capitalizing on celebrity partnerships and charitable contributions, used email campaigns, targeted invitations and social media (Twitter, FaceBook, YouTube) to create buzz and attendance from the solar industry’s top companies.

San Jose, Ca, Us

► Establish a Social Media Marketing Strategy to build an online solar community and promote SolarTech events, news and accomplishments.► Create positioning and communications plan to establish the consortium as a nationally recognized non-profit leader in the solar industry.► Website vendor selection, negotiation and project management, resulting in a new, professional event website going live by deadline and within budget.

Specializing in event marketing, email campaigns, content development, contract and vendor negotiation, logistics management, onsite team management, and database CRM management for multiple solar, eCommerce, technology organizations.

B.A., Politics

M.B.A., General Business

Certificate, Marketing Communications