Direct patient acquisition strateies and progams with annual budget of $30M. Lead all marketing initiatives for consumer, doctor referral and insurance partnerships. Responsibilities include brand positioning, advertising, promotions, interactive, direct marketing, pricing, research and analytics.

Led corporate branding, communications, promotions and internet strategies. Responsibilities include advertising, product offering, pricing, new products, marketing research and development of digital camera systems. Achieved six consecutive years of increased revenues per customer for a 37% gain.- Pioneered significant product transformation, resutling in 19% increase in revenues and substantial new accounts. Led re-engineering of Operations, Systems and Sales.- Restructured product offering, developed price elasticity model to optimize pricing and redesigned birth announcement line; generated 12% profit increase.- Revitalized gift line, established new vendor partnerships, increasing revenue 58%.- Led development of award winning advertising.