Beth Ruiz

Beth Ruiz Email and Phone Number

Senior Vice President, XD Principal at Bank of America @ Bank of America
Beth Ruiz's Location
Charlotte, North Carolina, United States, United States
Beth Ruiz's Contact Details
About Beth Ruiz

I am a seasoned user experience designer with over 20 years of experience in strategy, design, and research. I am a passionate advocate of user-centered design and strive for simple and elegant design solutions.Specialties: Product design, interface design, high fidelity prototyping, information architecture, visual design, persona creation, user journeys, generative research, and usability testing.

Beth Ruiz's Current Company Details
Bank of America

Bank Of America

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Senior Vice President, XD Principal at Bank of America
Beth Ruiz Work Experience Details
  • Bank Of America
    Senior Vice President, Xd Principal
    Bank Of America Jun 2021 - Present
    Charlotte, Nc, Us
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  • Amazon
    Sr. User Experience Designer
    Amazon Apr 2020 - Jun 2021
    Seattle, Wa, Us
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  • Beth Ruiz Designs
    Principal User Experience Designer
    Beth Ruiz Designs May 2005 - Apr 2020
    Kirkland, Us
    Interaction and design innovation agency that takes a human-centered approach to helping companies accomplish their product goals.
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  • Aim Consulting Group
    Sr. User Experience Designer
    Aim Consulting Group Mar 2016 - Nov 2018
    Bellevue, Washington, Us
    Collaborate onsite with client’s leadership teams and lead the research, strategy, and design of applications. Responsible for creating and validating user personas, user journeys, and other UCD artifacts to help define a successful design paradigm and ROI. Also, create high fidelity prototypes in Axure and work side-by-side with developers to facilitate Agile design/development capabilities. Microsoft - Conducted research for and designed two new diagnostic applications for the Microsoft Surface Devices team and are currently available for download on the Microsoft Store. These applications are being utilized in all Microsoft stores, remote customer support, and in downloadable formats for individual users throughout the US. They have been localized for use in China as well as translated into Spanish. Starbucks - Performed generative research for Starbucks Licensed Stores Division to help assess internal user needs and perceptions regarding internal and 3rd party applications.
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  • Guidant Financial
    Principal User Experience Designer
    Guidant Financial Aug 2016 - Mar 2017
    Boise, Idaho, Us
    Met regularly with the executive team to educate and evangelize UX best practices. Proposed new user research and helped prioritize what products in development can make the biggest impact. Created high fidelity prototypes and worked side-by-side with the engineering staff to facilitate Agile design/development capabilities. Worked to re-envision the 401(k) Plan Administration Platform as well as propose a new compliance logic engine to help scale on-boarding clients for the Sales and Legal department.
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  • Lexisnexis - Medai
    Sr. User Experience Designer
    Lexisnexis - Medai Sep 2012 - Sep 2014
    New York City, Ny, Us
    Redesigned the user interface for LexisNexis’s Clinical Portal product, a predictive analytic application for healthcare payers and providers. Led design sessions with product owners and business analysts and created high fidelity prototypes and visual standards documentation that incorporated complex business and technical requirements within Axure.
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  • Duke Energy Corporation
    Sr. User Experience (Ux) & Visual Designer
    Duke Energy Corporation Mar 2012 - Sep 2012
    Charlotte, North Carolina, Us
    Created user scenarios, task analysis, and interaction/visual design specifications for Duke-energy.com. Led design sessions and usability study for the company’s new Energy Efficiency Store offering.
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  • Lowe'S Home Improvement
    User Experience Architect (Uxa)
    Lowe'S Home Improvement Aug 2011 - Mar 2012
    Mooresville, Nc, Us
    Responsible for the long-term strategy of feature development and integration into the framework of the new MyLowe’s collection of tools in an Agile team environment. Presented high-level concepts to leadership as well as contributed to persona creation and validation, user scenarios, requirements, and interaction/visual design specifications. Also responsible for detailed design, and overseeing the creation of functional prototypes for user testing.
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  • Merrill Edge | Bank Of America
    Sr. Visual Designer
    Merrill Edge | Bank Of America Aug 2010 - Dec 2010
    Charlotte, Nc, Us
    Collaborated with a team of visual and interaction designers in Boston and San Francisco to create an online style guide for the newly released Merrill Edge web site. Created a designer’s toolbox of Fireworks templates, symbol libraries, and swatch palettes for use by visual designers to increase consistency and efficiency when new projects are started.
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  • Wells Fargo
    Sr. Visual Designer
    Wells Fargo Nov 2008 - Dec 2009
    San Francisco, California, Us
    Provided visual guidance for seamlessly transitioning Wachovia.com services to WellsFargo.com. Collaborated with both the East and West coast Web design teams to create new online standards based on the global brand standards released by Wells Fargo in the Summer of 2009. Proposed enhancements to the account management and financial planning components of WellsFargo.com. Provided guidance to front-end developers on how to create a more robust branding solution for Wachovia’s 401(k) private label service providers. Designed promotional materials for the home page of Wachovia.com.
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  • Lpl Financial Services
    Webmaster
    Lpl Financial Services Sep 2005 - Jun 2008
    San Diego, Ca, Us
    Art Director and Lead User Interface Designer for the enterprise level site, UVEST.com. Created cost/benefit analysis and recommendations for new applications including; functional and technical requirements, implementation time lines, and prototypes. Conducted usability testing and provided web analytic reports to executive management. Other responsibilities included researching and assisting the implementation of an enterprise level direct email campaign solution allowing corporate communications to protect brand integrity and increase reliability of email delivery. Set online brand guidelines and gave art direction for several print campaigns. Reported to the Vice President of National Marketing, FIS.
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  • Lendingtree
    Director Of User Interface And Graphic Design
    Lendingtree May 2000 - May 2005
    Charlotte, Nc, Us
    Art Director and Lead User Interface Designer for LendingTree.com, RealEstate.com, and LendingTree LenderWeb Lead Generation solution. Developed user interface and information architecture of sites. Optimized consumer experience through usability testing, prototypes, and web traffic analysis. Implemented best practices for Search Engine Optimization (SEO) inside the HTML and CSS code. Managed a team of designers and Web producers. Reported to the Chief Marketing Officer.
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Beth Ruiz Skills

User Experience Interaction Design User Interface Design Usability Testing Usability Task Analysis Graphic Design E Commerce Information Architecture User Interface User Experience Design User Centered Design Wireframes Wire Framing Front End Email Marketing Visual Design Web Design

Beth Ruiz Education Details

  • Human Factors International
    Human Factors International
    User-Centered Design
  • Guilford College
    Guilford College
    Art

Frequently Asked Questions about Beth Ruiz

What company does Beth Ruiz work for?

Beth Ruiz works for Bank Of America

What is Beth Ruiz's role at the current company?

Beth Ruiz's current role is Senior Vice President, XD Principal at Bank of America.

What is Beth Ruiz's email address?

Beth Ruiz's email address is be****@****uiz.com

What is Beth Ruiz's direct phone number?

Beth Ruiz's direct phone number is (312) 424*****

What schools did Beth Ruiz attend?

Beth Ruiz attended Human Factors International, Guilford College.

What skills is Beth Ruiz known for?

Beth Ruiz has skills like User Experience, Interaction Design, User Interface Design, Usability Testing, Usability, Task Analysis, Graphic Design, E Commerce, Information Architecture, User Interface, User Experience Design, User Centered Design.

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