Herspiegel is a leading professional services firm helping biotech start-ups and the world's largest pharmaceutical companies navigate the path from science to brand performance that changes patients’ lives. We are committed to solving critical issues with insights from medical to commercial and market access. Find out more at www.herspiegel.com

Sample of projects led:50+ US and global product launch projects in primary care, rare disease, and oncologyMarket landscape assessment and new product planningBrand positioning, strategy, and tactical planningMarket shaping strategy and execution for new therapeutic areaCommercial Marketing and Medical Affairs staff rolesAnnual strategic planning process developmentHCP and consumer promotion market shaping and brand promotional material developmentHUB and specialty pharmacy redesign for top 10 pharmaceutical client10-year CNS therapeutic franchise strategy for top 25 pharma company

Herspiegel Consulting is a leading brand management consulting firm that specializes in the pharmaceutical and biotech industry. We are a team of experts in pharmaceutical and biotech marketing, bringing the passion and expertise to optimize the value of your brands. We are committed to solving critical business issues with insights from both worlds—marketing expertise and process expertise of consulting.• Founding member of boutique consulting firm with 30-65%+ annual growth serving start-up to billion dollar pharmaceutical and medical device clients• Build and maintain client relationships resulting in multi-million dollar book of business• Design, sell, and manage solutions to meet US and global client needs for orphan to blockbuster products in phase II through maturity• New product core competencies include: positioning, strategy, and promotional campaign development; launch planning and tracking; market assessment; portfolio strategy assessment, market development; field force training; and advocacy engagement• Mature brand core competencies include: brand planning; strategy evolution with HCP and consumer campaigns built on deep insights; building innovative solutions to gain SOV; field force assessment and training; LCM planning• Lead Herspiegel Consulting organizational development including training curriculum development and execution, staff recruitment and leadership, thought leadership and marketing, and business strategic planning

Revised marketing campaign to evolve from feature focus to benefit and value focus Implemented sales training program and participated in sales calls for feature productsManaged development of custom print issues and initiated professional website update

Project Manager for quantitative research initiatives for our pharmaceutical clients including segmentation, choice modeling, and positioning.

• Responsible for three product portfolio hospital strategy during 3.5X expansion of hospital sales force and new product launch. Resulted in several quarters of growth including 0.6% share growth in first quarter alone.• Managed launch of Novofine Autocover needle into non-retail market. Overcame product supply issues to exceed $1MM launch goal. Aligned global insulin needle strategy to US market needs. Led sales training and implementation of launch into targeted hospitals.• Directed preparation for US launch of Levemir in alignment with global brand team, resulted in 1 year accelerated launch.

Senior Product Manager – Abilify Institutional Marketing• Led development and implementation of hospital brand plan including pricing strategy, promotion, market research, and identification of clinical data needs. Product Manager – Virology Franchise• Responsible for strategy and development of direct-to-patient awareness and education campaigns for 4 Virology brands including Reyataz and Zerit XR product launches. • Engaged partner and negotiated terms for co-promotion with start-up pharmacy to strengthen competitive positioning of BMSV products. Marketing Associate – Virology Franchise• Launched VIDEX EC, a line extension. Developed core promotional materials, planned sales force launch meeting, and managed launch project plan for cross-functional team. • Developed and implemented sales training for BMSV/DuPont Co-Promotion.

Bench scientists utilizing molecular biology and biochemistry to evaluate neuroscience targets.

Molecular biology bench scientist focused on HIV vaccine development.