Beth Senay Email & Phone Number

Philadelphia, Pennsylvania, United States

•Create and implement a Data Trust Office that aligns with CHOP organizational goals and strategic initiatives with the pillars of Data and Metric governance and standardization, Data Stewardship, Data Quality and Security and Access. •Manage a team focused on end-to-end management of Trusted Data assets and mature the discipline, processes, polices and tools of managing information as a strategic asset. This includes driving organizational alignment around processes and policies, establishing governance councils and evolving data catalogue capabilities.•Establish an enterprise Data Literacy Program to assist the organization to harness the power of data and enable leaders and contributors to read, understand, create and communicate data as information. Upskill data resources to “tell stories” with data to drive meaningful conversations, insights and accurate decisions.•Lead change management and influence cultural integration of Data Trust Office and Data Literacy Program standards and processes.

Atlantic City, New Jersey, United States

A Meaningful Purpose, Inc. is a 501c3 non-profit organization founded in 2020 to address the needs of food insecurity, soil regeneration, and community inclusiveness in Atlantic County, NJ. This mission is carried out at the historic Reed's Farm, continuing a legacy of local food production in the region. The farm operates year-round utilizing organic and regenerative practices, hosts a sanctuary for farm animals, and provides educational and vocational programming to local schools and organizations with a focus on individuals with cognitive disabilities. We aim to provide a community hub that inspires all who gather here to engage with nature and celebrate its healing capabilities.•Created a non-profit organization, A Meaningful Purpose, Inc. that serves as a provider of worked-based learning and employment opportunities for veterans, at-risk youth, individuals with disabilities and senior citizens. •Established Reeds Organic Farm and Animal Sanctuary, an organic farm, animal sanctuary and community hub on an 80-acre farm in Egg Harbor Twp., NJ that provides work-based learning opportunities and employment for marginalized resources.

Plymouth Meeting

•Interpret and analyze the overall plan results for customers, including medical and pharmacy cost trends. •Deliver compelling presentations articulating trends and recommend innovative health and wellness solutions for managing the overall population health of the Plan Sponsor membership, including Aetna’s medical management programs. •Serve in a leadership role supporting special projects within the enterprise to mature existing analytic capabilities and strategies. Serve as a population health clinical resource, leveraging clinical knowledge and broad healthcare industry experience.•Provide strategic direction and guidance to drive a management consulting approach in support of customers.

Greater Philadelphia Area

•Assist Executive Director/Founder in the creation and submission of annual grants in support of ASI’s mission to empower inner city youth of distressed communities with tools to increase literacy, health and wellness, and social responsibility.•Plan key fundraising events to elevate awareness of ASI’s mission and generate donor interest and monetary support.

Plymouth Meeting, Pennsylvania

• Responsible as the primary “face to the client” and support account management functions across large and mid-sized Pharmaceutical clients’ needs for Enterprise Master Data Management. • Identify and drive ongoing business development opportunities for Enterprise Information Management in the disciplines of Data Governance, Data Stewardship and Data Quality. • Identify and drive business development of Master Data Management (MDM) technology. • Evolve the consultative program offerings for the disciplines in support of healthcare Enterprise Information Management. • Serve as the primary subject matter expert for the Governance & Stewardship Center of Excellence. • Assist with strategic recommendations and roadmaps for process optimization. • Provide thought leadership for Information Management Governance & Stewardship through QuintilesIMS-sponsored white papers.

Collegevile, Pennsylvania

• Created a Data Governance Program across Patient, Customer and Test MDM Domains to drive the information assets up a data maturity model in the disciplines of Strategy, Data Governance and Data Quality. • Established a Governance framework to support strategic decision making for the data assets that support transformational programs within Quest Diagnostics. • Worked across business leadership as well the Master Data IT stakeholders to socialize and enforce the strategic intent of the Governance Program and to align Governance and Stewardship objectives and practices.• Established Data Governance governing bodies to ensure process consistency and business pull-through of the Governance & Stewardship Program.• Supported a team that drove data quality management capabilities.• Collaborated with IT to drive architecture evolution for Master Data to meet business requirements. • Drove and supported critical change management initiatives to move Quest Diagnostics to drive the adoption of the Governance & Stewardship Program from "installation" to "realization". • Created an enterprise-wide data acquisition policy to support how strategic assets are identified, acquired and distributed throughout the Quest data ecosystem.

Plainsboro, New Jersey

• Worked as an independent contractor in the BMS Business Architecture and Solutions group in support of World Wide Commercial Operations.• Provided oversight and support for the various business architecture initiatives and solutions across the BMS commercial operations.• Facilitated workshops to identify current state operations and provide future state strategy recommendations to optimize various functional areas.

Plymouth Meeting, Pennsylvania

• Created and developed the consultative program offerings for the disciplines in support of healthcare Information Management. This included Strategy, Data Quality as a Service and Governance & Stewardship.• Responsible as the primary “face to the client” and supported account management functions across large and mid-sized Pharmaceutical clients. • Managed project teams in support of the creation and delivery of consultative healthcare Information Management services.• Served as the primary subject matter expert for the practice of Governance & Stewardship. Activities included benchmarking clients’ maturity in Governance and providing them with a strategic vision as to how to achieve their program maturity targets. Provided client-specific recommendations through core deliverables that included tactical and strategic roadmaps as well as a Governance “playbook” for organizational design, process requirements, technology recommendations as well as change management initiatives. • Assisted as an “on-site” subject matter expert in the successful implementation of the Governance & Stewardship Program recommendations for multiple engagements. Received the corporate award for “perfect client satisfaction scores”.• Provided thought leadership for Information Management Governance & Stewardship through IMS-sponsored conference presentations and webinars.• Identified and drove ongoing business development opportunities of approximately $3.0 million.

West Point, Pennsylvania

• Provided program management for the portfolio of information assets supported by the organization. This included the development and support of an Information Management transformational plan, a Governance & Stewardship Program, Information Management quality initiatives, business services maturation and an ongoing cultural evolution/change management strategy. • Assisted in the creation of the IM&DS three-year strategy that aligned the Information Management Program vision with key business outcomes, ensuring that business priorities and sound information management principles guided the development of the information assets through a mature Governance & Stewardship Program, information quality management initiatives, architecture development and decommissioning targets. • Created a Information Management roadmap that outlined business milestones and interdependencies that drove the Information strategy. • Created a Governance and Stewardship Program for all Master Data domains, the Data Warehouse and analytic assets.• Established and facilitated governing bodies to ensure process consistency and business pull-through of the Information Management roadmap. • Led a strategic business process documentation initiative for Master Data domains and Divisional Data Warehouse to drive business process efficiencies and Governance best practices. • Provided direction to the day-to-day Governance & Stewardship activities across each Master Data domain. This included the development of Guiding Principles for decision-making, communication plans, workflows and standard operating procedures.• Drove information quality management capabilities, including the creation and publication of Data Quality Scorecards.• Collaborated with IT to drive activities that ensured that architecture for Master Data, reporting and analytic domains were evolved to meet business requirements. • Created and drove critical change management initiatives to improve the customer experience.

West Point, Pennsylvania

•Program Management for the Finance and New Commercial Model portfolio that supported $3 million in initiatives. •Served as the primary relationship manager for key business partners to drive strategic information solutions and identify "future state" visions. •Manage a team of technical and non-technical individuals in a highly matrixed delivery organization to successfully execute delivery of projects within the timeline and the initiative budget. •Strategically partnered with key business leaders to "socialize" new solutions into the workforce via training and small group workshops. •Responsible for profit plan, budgets and portfolio management.

West Point, Pennsylvania

•Provided program management for the Managed Care/Finance portfolio that supported $3 million in initiatives. •Served as the primary relationship manager for key business partners to drive strategic healthcare solutions and identify "future state" visions. •Managed a team of technical and non-technical individuals in a highly matrixed organization to successfully execute delivery of projects within the timeline and initiative budget. •Managed project scope and change requests while serving as the escalation point for issue resolution.•Facilitated monthly Program Management Office (PMO) meetings with top-level executives for governance and oversight of project portfolio.•Responsible for profit plan, budgets, project execution and portfolio management.•Served as the "trusted partner" working as a liaison between Information Technology and Merck's solutions business partners within the Marketing & Customer Solutions (MC&S) organization. •Oversee and supported the creations of business process mapping activities in support of Merck's U.S. Commercial Model.

Blue Bell, Pennsylvania

•Provided project management for High Performance Provider Initiatives (HPPIs), working across and outside of the Aetna organization to identify, support and implement collaborative opportunities between Aetna and its provider community. This included creating ground-breaking operational paradigms, new clinical pathways and/or gain sharing methods to be spread to other systems & incorporated back into Aetna’s tools, policies & programs.•Project management for the roll-out and implementation of Bridges to Excellence (BTE), a national Paid for Performance program, for the Northern New Jersey market.•Project management for a multi-disciplinary analytic team to develop the clinical and statistical methodology to support the Price Transparency Tool for facilities. •Managed a team of analysts through a variety of ad hoc data-mining initiatives that helped to identify clinical outreach opportunities for Aenta. The team served as the subject matter experts for the medical management data stored on the Datawarehouse. •Managed analysts and a manager who supported the new Aetna medical management platform via the Rules Management Office.

Blue Bell, Pennsylvania

•Managed a team of clinical analysts through several informatics project cycles, while providing strategic, analytic and clinical support across several business areas (Disease Management, Women’s Health, Patient Management, etc.). •Successfully managed and delivered a $2.1 million dollar project which involved sourcing a unique data set onto the Datawarehouse, deriving a new methodology for representing Aetna clinical programs, and delivering a reporting suite for the National Account Sales force. •Managed a variety of ad hoc, data-mining initiatives to identify clinical outreach opportunities for Aetna membership (i.e. IM Progesterone for pregnant women with a history of preterm labor).•Created “Collaborative Educational Sessions” to facilitate a multi-disciplinary forum for inter-departmental information sharing, specifically highlighting clinically focused outreach programs for Aetna members (i.e. Disease Management, Women’s Health, Patient Management, etc.)

Blue Bell, Pennsylvania

•Supported the Mid-Atlantic National Account Sales teams as the lead consultant in determining the healthcare information strategy to measure performance of their customer’s health plans. •Developed utilization analyses and medical cost studies to address National Account customers’ financial trends and utilization patterns. •Participated in direct meetings with sophisticated large, National Account customers to present utilization and healthcare cost analyses. Provided strategic consultative medical management solutions to improve healthcare plan performance and provided recommendations to Plan Sponsors in support of benefits planning.•Conducted presentations to communicate the policies and rationale of Aetna Integrated Informatics’ products and services to key external customers and National Account Sales teams to promote cross-functional partnering. •Marketed and sold an Internet-based data mining tool to external Plan Sponsors.

•Designed a comprehensive transplant (solid organ and bone marrow) disease management/utilization management program within a large managed care company. •Responsible for hiring, training and managing clinical and support staff.•Directed utilization management, and served as a clinical resource to the Central Transplant Unit (CTU) case managers. •Supported outcomes monitoring and tracking in coordination with the CTU Data Analyst. •Served as a liaison to Institutes of Quality network providers and to the local health plans.

•Provided comprehensive medical case management to individuals injured at the workplace. •Coordinated multi-disciplinary teams of healthcare providers to manage medically complex patients to facilitate a return to the workplace. Worked directly with physicians and rehabilitation specialists on a daily basis. •Serviced customer accounts and participated in customer strategy meetings.

•Provided comprehensive primary nursing care to kidney, kidney/pancreas and liver transplantation patients pre-operatively, post-operatively and during rejection episodes. •Managed patients on hemo-dialysis, peritoneal-dialysis as well as medical complications such as diabetes, CHF, hypertension and opportunistic infections of the immunosuppressed patient. •Assumed role as charge nurse for the unit, providing management direction and support for nursing staff.

•Provided administrative and research support for projects regarding medical and psychosocial issues in oncology, under the direction of Dr. Ruth McCorkle, PhD, Director of the Serious Illness Center. •Assisted in the development and implementation of a self-administered psychosocial cancer screening tool. Collected and compiled primary data for several clinical research studies.

•Designed and implemented legislative projects advocating constituent concerns to government agencies and officials. Facilitated proposals for legislative drafting. •Wrote candidate speeches for campaign, debate and formal address.

•Responsible for Fortune 500 accounts for commercial property lines of insurance. •Facilitated daily interaction with account team members from engineering, sales and claims for account management.

Bsn, Nursing

B.A., English

Healthcare Leadership