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At Boldyn Networks, my focus is on steering innovative marketing initiatives while leveraging strategic project management skills honed from recent experiences. Our team has excelled in translating goals into actionable and successful marketing strategies.Previously, at The Arena Group, we managed post-sales campaigns with a blend of creative ideation and marketing communications expertise. I take pride in developing resources, such as a best practices manual, that empower teams and enhance our operational excellence.
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Marketing ManagerBoldyn NetworksSanta Ana, Ca, Us -
Marketing ManagerBoldyn Networks Sep 2024 - PresentLondon, England, Gb -
Project ManagerThe Arena Group Nov 2023 - Apr 2024New York, Ny, UsIn my role as a Project Manager at The Arena Group, I successfully managed post sales campaigns for Men’s Journal and Sports Network properties (Surf, BIKE, Powder, New Schoolers, Snowboarder). Collaborated with cross-functional teams, I ensured client goals were met by sharing program analytics in recaps. Additionally, I developed a detailed best practices manual for training future team members. -
Account DirectorVmly&R Jan 2023 - Jul 2023New York, New York, UsVMLYR acquired Garage Team Mazda formally on 7/1/23. While there, I led the through-the-line campaign for the launch of the all-new CX-90. Collaborated with clients, internal teams, and partners to strategically develop and refine marketing materials (TV, Video, Print, Digital Marketing, Partnership program) for effective launch and sustained marketing efforts. -
Marketing Project ManagerStarz Apr 2021 - Dec 2022Santa Monica, California, UsWorked on the STARZ #TakeTheLead program. It is STARZ commitment to amplifying narratives by, about, and for women and underrepresented audiences. www.starztakethelead.com -
Marketing Director, Integrated Project ManagementMotortrend Group May 2016 - Mar 2021El Segundo, California, Ushttps://www.motortrendgroup.com/genesis-of-the-genesis/Lexus Is - All In - 17th Annual Davey Award winning campaign: https://www.motortrendgroup.com/lexus-is-all-in/ -
Account DirectorInnocean Usa Apr 2015 - Apr 2016Huntington Beach, Ca, UsAccount Director, CRM business. -
Marketing/Advertising ConsultantBas Consulting Mar 2013 - Apr 2015Garage Team Mazda (Freelance) Account Director (March 2013-April 2015) UCI - Extension Instructor Professional Communications Skills (June 2011 - August 2011)
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Marketing Manager - Advertising ProductsKelley Blue Book Aug 2011 - Mar 2013As the Marketing Manager, Advertising Products, I am responsible for bringing new advertising products to market as well as driving demand for new/existing products. I create positioning and messaging that works for OEMs. I am the liaison to sales assisting them with proposals, RFPs and I help them respond to advertiser RFPs/RFIs. Team developed "Swap Your Ride" Trade Evaluator ad unit for Ford Motor Company. Integrating a visitor’s trade-in value into a conquest ad. Click Rate was 13x higher than benchmark for that size placement. Interest in Ford Trucks rose by 32%.
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Marketing Communications Manager (Contract) At Avery DennisonAvery Dennison Jun 2010 - Dec 2010Mentor, Ohio, UsCreated a Global Demand Creation Process flow for creative communications. Managed all international requests for creative needs from Europe, Latin America, Canada and Australia/New Zealand. -
Sr. Marketing Manager - Protectmyid.ComExperian Consumer Services Nov 2009 - Feb 2010Costa Mesa, Ca, UsDeveloped, launched and measured all off-line marketing efforts for www.ProtectMyId.com. -
Account DirectorAutotorq 2008 - Jun 2009London, GbWhile at Global Beach, I assisted the autotorq.com (sister company of Global Beach) team training the Southern California Bentley Automotive Dealerships on their dealer sites. Autotorq.com is the provider of web marketing, retail and eCRM services specifically for Bentley Automotive. Autotorq helps manufacturers and their dealer networks better use the internet to capture and convert internet prospects/leads and sell more vehicles, Finance and after sales products. -
Account DirectorGlobal Beach And Autotorq.Com May 2007 - Jun 2009I assisted in the development digital marketing strategies for a number of global brands, including Jaguar Cars and AAA of So Cal via innovative internet and other digital technologies. Strategies have included online advertising including microsites, mobile marketing, email marketing, eCRM and social networking.While at Global Beach, I assisted the autotorq.com (sister company of Global Beach) team training the Southern California Bentley Automotive Dealerships on their dealer sites. Autotorq.com is the provider of web marketing, retail and eCRM services specifically for Bentley Automotive. Autotorq helps manufacturers and their dealer networks better use the internet to capture and convert internet prospects/leads and sell more vehicles, Finance and after sales products.
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Vp, Account DirectorY&R Brands Dec 2000 - Feb 2007* Account Director driving the strategic business for Mattel - a blue chip client. In charge of $25MM+ budget for developing TV production to support new and evergreen products in the kids and adult markets. Provided award winning creative for International Scrabble campaign. Helped to launch and support the #1 selling DVD board game: Scene It?. -
Management SupervisorWunderman 2000 - 2003 -
Management SupervisorOgilvyone Worldwide 1995 - 2000New York, Ny, Us -
Management TraineeSubaru Of America 1992 - 1993Camden, Nj, Us
Beth Shannon Skills
Beth Shannon Education Details
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University Of Pittsburgh Katz Graduate School Of BusinessMarketing -
University Of PittsburghCommunications/Psychology
Frequently Asked Questions about Beth Shannon
What company does Beth Shannon work for?
Beth Shannon works for Boldyn Networks
What is Beth Shannon's role at the current company?
Beth Shannon's current role is Marketing Manager.
What is Beth Shannon's email address?
Beth Shannon's email address is be****@****arz.com
What is Beth Shannon's direct phone number?
Beth Shannon's direct phone number is +194932*****
What schools did Beth Shannon attend?
Beth Shannon attended University Of Pittsburgh Katz Graduate School Of Business, University Of Pittsburgh.
What are some of Beth Shannon's interests?
Beth Shannon has interest in Social Services, Children, Environment, Education, Animal Welfare, Health.
What skills is Beth Shannon known for?
Beth Shannon has skills like Digital Marketing, Email Marketing, Advertising, Online Advertising, Direct Marketing, Integrated Marketing, Marketing Communications, Digital Strategy, Marketing, Strategy, Online Marketing, Social Media Marketing.
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