Marketing Manager, Competitive Assessment
Fiserv (Formerly Checkfree Investment Services)
Greater New York City Area
-Collaborated with C-level executive team to drive strategic direction and align marketing initiatives with organizational objectives. -Developed reporting and communications tools to disseminate vital information to sales, marketing, operations and finance. -Edited and published weekly marketing communications pieces.-Redesigned customer-facing Web site. Obtained bids, selected vendors and approved final site design.-Member of Six Sigma Quality Team that assessed operations and crafted solutions to streamline and automate business processes.-Collaborated with research firms to leverage key corporate strengths for improved market position. -Coordinated activities and special projects with marketing vendors and research firms.