Beth Snellen Email & Phone Number

Austin, TX, US

Armonk, New York, NY, US

Stamford, CT, US

Senior Director Analyst in Gartner’s Technology and Service Provider Tech Marketing practice focused on Analyst Relations. Content leader for AR best practices research and Primary Research Lead for market surveys supporting AR research.

Warwick, Rhode Island, US

Support clients in all aspects of analyst relations outreach including strategy, creating coordinated campaigns, leveraging briefings, inquiries, reviews, strategy, and events to support corporate goals. Our clients are in markets including technology consulting, data/analytics, cybersecurity, talent management, mobile, cloud, and application development.

• Freelance analyst relations and marketing consultant, specializing in high tech industries.
• Create analyst outreach strategy for service and product groups.
• Manage update briefings with key analyst firms.
• Provide counsel regarding key analyst research, reviews, and surveys.
• Conduct inquiry meetings on behalf of clients to assist in marketplace positioning.
• Leverage analyst insights and market intelligence to support sales teams.

Managed Fortune 500 client accounts generating over $250,000 in monthly revenue. Provided strategies to help clients improve their digital marketing programs and reach their business goals by maximizing the value of PulsePoint’s products and solutions. Advised clients on technology products, services, analytics, SMS, social media, audience measurement, and.

Dallas, TX, US

Managed market-facing efforts to develop and promote online products. Sized market for each opportunity and performed customer research and competitive analysis. Identified target customers and desirable features for product development. Managed site development projects through collaboration with creative, technology, marketing and executive teams. Worked.

Dallas, TX, US

Diversifying revenue channels for media company by developing and implementing market strategies for a vertical market and translating those strategies into new online product offerings, including software.

Dallas, TX, US

• Marketing Consultant, Belo Interactive
• Developed business case for new customer data management project, including analysis of current trends, system requirements, and financial impact.
• Lead pilot project to test online optimization tools and improve web site registration process.
• Analyzed impact of online advertising on user experience and made recommendations to improve visitation metrics. Marketing Consultant, The Dallas Morning News
• Managed three marketing channels, Direct Mail, Single Copy and Internet, and developed targeted campaigns for each channel based on customer data and segmentation analysis.

Paris, France, FR

Managed global analyst relationships and programs for international technology services corporation. Collaborated with service line executives to develop multi-faceted outreach program, including presentations, case studies, analyst events, white papers and conferences, to improve Capgemini position in industry analyst evaluations and referrals..

• TSI was a high-tech public relations agency owned by the Interpublic Group.
• Provided public relations and analyst relations support to high-tech clients regarding branding, media relations, and event management

Mba, Marketing

Ba, Political Science