Beth Sullivan Email & Phone Number

The Coast Village Improvement District was created in 2023 to enhance the districts’ beauty, safety, marketing, and maintenance needs, while working with the city of Santa Barbara, and other stakeholders towards our mission.As a contractor under Sullivan Street Designs, LLC, I work 20 hours/week as the Executive Director of an Improvement District known as Coast Village Road in Montecito, CA. This includes over 100 stores, restaurants, and service providers.

Sullivan Street Designs, LLC (SSD) Sullivan Street Designs specializes in strategy, change management, and marketing for companies - within technology, non-profit, finance, law, and media industries - seeking strategic insights, processes, and marketing expertise to build out programs, increase visibility, and brand awareness through creative vision that emphasizes their mission. Clients include (a few highlights): Homepoint Financial, VentureBeat, Orrick Herrington & Sutcliffe, LLP, BizWorld Foundation, The Marine Mammal Center, New Zealand Fine Wines, Hartle Media, and Worth Magazine.

Ann Arbor, Michigan, Us

Ann Arbor, Michigan, Us

Ann Arbor, Michigan, Us

New York, Ny, Us

Driving strategy, impact initiatives, marketing, programing and experiences • Spearheading the first women’s health initiative in the industry • Building networks and cultivating long-term relationships• Driving cross marketing across internal/external means • Ascertaining impactful topics and diversity in thought leadership• Producing programming (open innovation, challenges, salons, conferences, experiences, and education)• Building collaborative networks and cultivating long-term relationships• Identifying and defining partner and sponsors opportunities Clients/Sponsors (partial list): Novartis, Biome, Bayer, SAP.iO, JLABS, Dreamit Ventures, Syneos Health, RG+A, Ogilvy, NYCEDC,TechStars,McKinsey & Company, Republic, Femtech Collective, Project W, WOW, and McDermott Will & Emory.

New York, New York, Us

Continually created and developed new experiences while managing logistics, negotiating and planning a variety of branding events - Live events produced (partial list) −Conversations with Worth series: features include Tony Robbins, Sara Blakely, Mohamed El Erian, Ken Burns, etc.−Summits: Finance, Technology, Health, Sports, Cyber and other sought after topics −Client and Brand Activations (including Art Basel) −Networking Events Creatively produced content and curated expert speakers that brought relevant topics to life•Produced programming from initial market research, content development and speaker recruitment to on-site execution•Worked across channels (internal & external) to curate panel and keynote speakers•Collaborated with industry experts, associations, editors, etc. to understand future trends, identify key opportunities to differentiate and drive competitive advantage and growth •Facilitated moderator’s and speaker’s questions, relationships, stage presence and logistics Project Management •Successfully directed projects from ideation to completion, managing against multiple deadlines while problem solving while developing structure and implementing processes•Marketing and PR•Liaised between public and private sectors, sponsorship, event creation and management, client relations and follow up •Managed outside vendors, client and sponsor deliverables Program Activation •Created new channels and franchises/conferences to bring revenue to the brand and company •Program development across all media platforms to maximize exposure for sponsor and program •Marketing communications to maximize exposure of event to engage and retain stakeholders•Sales marketing support with out of the box ideas and tools such as RFP’s, presentations•Design and develop integrated programs that support the strategy and contribute to developing LT client relationships •Strategic audience development

San Rafael, California, Us

Managed the logistics of the agency by operating a variety of corporate initiatives, including conferences, national sales meetings, product and brand launches, private dinners, client events, summits and incentive trips for Fortune 500 companies including: Amgen, Seagate Technology, Adobe, Ascent, Infoblox, Symantec and more.Successfully directed project execution, from concept to completion including contract negotiation, website and creative development, staffing, vendor selection, site management, speaker and content management, agenda, food and beverage, production, audiovisual, function space allocation, on-site operations, final billing and reconciliation. Successfully manage all aspects of project and each moving part to ensure timely completion while simultaneously managing client expectations and budgetsEffectively developed and managed budgets from $3MM +: forecasting, final billing, reconciliation and cost savings.Manage across multiple departments including Operations, Registration, Travel, IT, Web Services and Finance.Manage outside vendors and agences including Production, Video, Collateral, Creative, DMC and Travel Staff.

San Francisco, California, Us

• Delivered 2014 programming (Mobile Summit, DevBeat, DataBeat, MobileBeat, GamesBeat and HealthBeat)• Planned and executed event logistics, including communications to attendees/sponsors/advertisers • Lead client relations including high-level B2B communications with CEO’s, speakers & sponsors resulting in successful outcomes of engagement, exposure and visibility • Interface with cross functional business partners to deliver seamless events and congruent messaging• Liaise with key internal marketing, event and sales teams to strategize on sponsorships• Manage B2B logistics on behalf of Sponsor in conjunction with VB teams • Execute sponsorship private dinners, lunches and receptions in collaboration with VB teams• Conduct communications, recruiting and training of event staff/volunteers • Employ internal/external systems to produce timelines, schedules, attendee lists, communications, etc.

Oakland, California, Us

• Planned, managed and marketed events collaborating with stakeholders, operations, and staff resulting in seamless execution, under budget while exceeding revenue goals • Executed event production, vendor negotiation, event contracts, logistics, audio/video and audience management • Implemented annual fundraising luncheon raising $200K, maintaining expenses below 15%while raising 85¢ on the dollar for the mission of the organization • Strategically increased Fund-the-Need process resulting in +100% over year, accounting for 50% of total increase • Increased sponsorships +50% via final push outreach to stakeholders to increase table sponsors• Managed largest single fundraiser in history of organization, raising $500K, maintaining expenses below 25% and raised 75¢ on the dollar for the mission of the organization• Created a pre-event press and social media campaign and post press coverage on blogs, FB, and print• Implemented a best practices protocol to engage donors and thank them simultaneously• Established an integrated marketing strategy through cross-collaboration with stakeholders, executives and staff to create partnerships, marketing strategy, public relations, and social media resulting in expanded visibility and reach• Negotiated a feature article (non-paid) with cover on organization and founder in the premier Silicon Valley magazine • Created new outreach programs(eBlasts, mail, and social media) targeted to align organizational mission & programs with national timeliness (entrepreneurship, financial awareness, holidays, etc.) with the first appeal resulting in a 60% increase • Created a Board development strategy to engage and maximize the resources of the Board, influencing each member to agree on delivering takeaways for financial institutional focus for Camp BizWorld resulting in a 50% increase

San Francisco, Ca, Us

•Directed 501(c)(3) charitable foundation funds and managed community programs for 18 offices globally•Conducted monthly foundation meetings with CEO, managing partners and Board to establish the CSR strategy •Collaborated across practices to maintain the focus areas of community, diversity, and recruiting•Developed and executed internal/external communications for the Foundation •Represented Orrick in the community, legal meetings, conferences; delivered speeches and accepted awards *Organized and implemented legal workshops, community program and client events *Managed compliance of financial budgets with 18 global office managers*Created and published Annual Report (a marketing tool) for the foundation, recruiting and pro bono efforts

Responsible for all committee heads of a 3000 member women’s org:communications, events, relationships and financials in-fundraising, events, quarterly publication/magazine, public relations, marketing, web, social media, community outreach programs, and advocacy.

Project manager of cross-functional teams: responsible for all aspects of internal and external messaging and deliverables for California Home + Design magazine’s new image in the community; overseeing production of a 40 page section, PR, ad sales, marketing materials and operations.Creating & executing B2B Events - customizing events for the trade that increase brand recognition engagement and revenues.Business development through client relationship building; introducing up-and-coming local businesses and non profit organizations to appropriate publication(s) while enhancing existing relationships

New York, Ny, Us

Delivered internal and external product related communications to executives, trainers and distributors resulting in developing new sales and marketing strategies which in turn increased territory sales rank from #5 to #2 in the USAAchieved profitable operations within 5 years of inception while in my role as part of a five person worldwide educational teamStrategized with chief marketing and product development teams to act upon global market trends and sales opportunities to achieve a fully integrated product position with a consistent internal/external message and increase global reach Created nationally unified market introductions; delivered speeches driving market enthusiasm and revenues Implementing focused sales training programs,customer events and innovative merchandising resulting in a 184% fiscal increase in sales[$8.8MM to $25MM] Provided guidance, support, and mentoring to sales executives, coordinators and staff globallyHired Diverse teams that spanned the globe to support our brand.

Post Graduate Degree, Human Resources Management/Personnel Administration, General

Disruptive Strategy Certificate

Bachelors Of Science Degree, Marketing And Communications