• Spearhead creative direction and strategic vision for diverse client projects within the residential real estate sector.• Conceptualize and execute compelling brand identities, marketing campaigns, and multimedia content.• Utilize expertise in graphic design, copywriting, and digital marketing to elevate brand aesthetics and achieve measurable results.• Collaborate closely with clients to understand their objectives and deliver innovative solutions that drive engagement and growth.• Manage end-to-end project workflows, from initial ideation and design through to final production and implementation.• Maintain a strong focus on client satisfaction, delivering high-quality work on time and within budget.• Leverage proficiency in industry-standard tools and technologies to stay ahead of trends and deliver cutting-edge creative solutions.

• Drive the development of market planning and brand marketing campaigns from concept to execution for a busy and collaborative, 16-agent real estate franchise with $117M in annual sales (2023).• Develop brand strategy, value proposition statements, and print & digital design campaigns while maintaining ethical and innovative standards.• Develop overarching strategies using performance metrics to increase market share and build online reputation.• Conduct competitor research and monitor design and industry trends to stay ahead.• Collaborate with an external web design team to harness innovative technology and optimize data-driven campaigns for SEM, SEO, and digital advertising.• Stay updated on emerging technologies and design trends, proposing new partnerships.• Leverage mortgage industry partnerships to enhance credibility and gather content for blog posts and newsletters.• Apply decades of experience in marketing, creative conception, graphic design, and copywriting.• Write, design, and publish 3 newsletters per month targeting buyer’s and seller’s agents, home buyers, home sellers, and industry professionals.• Write and design content for social media channels (Facebook, Instagram) including sponsored ads to extend reach and grow audience.• Demonstrate expertise in Adobe Creative Suite, Microsoft Office, and Google Workspace for graphic design and marketing communications.• Collect and interpret analytical & consumer insight data for marketing reports.

• Created print and digital campaigns for ad agencies and small businesses in a variety of business sectors• Ideated content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.• Identified and established new business partnerships with trade suppliers to ensure a broad product offering.• Design and develop websites and SEO for local and regional customers.• Developed copy on all projects and assisted with copy editing on the customer-provided copy.• Upon the break of the COVID-19 crisis, designed and launched HeyNorthGeorgia.com to help promote local small businesses and communicate their modified business methods both online and via social.

• Developed print, digital & social campaigns for Gerber Group bars & restaurants; Partnered with external teams to develop and launch websites for Buckhead Life Restaurant Group and Buckhead Bread Company. • Developed firm’s initial pitch offerings and brand story based on qualitative market analysis which directly led to the awarding of repeat contracts worth upwards of $1.5M in revenue.• Managed team of Designers developing print and digital design strategies and solutions for consumer, lifestyle and entertainment category clients; Oversaw projects to completion while maintaining brand consistency.• Distributed and managed workflow among Design Team while coaching and mentoring younger design and PR staff; Identified performance gaps and implemented training initiatives.

• Partnered with cross-functional stakeholders & executives to develop strategy, brand positioning, creative briefs, timelines, and execution of print and digital marketing projects with a focus on client service.• Researched and developed copy for print materials, banner ads, and websites.• Created presentation design systems for a portfolio of brands including ADT, AT&T, and DirecTV.• Developed & executed marketing strategies for the creation of WordPress websites, implementing WooCommerce, custom coding, product photography, and packaging renderings for e-commerce websites.

• Recruited for the ability to lead, inspire, and provide team management & leadership for a deadline-driven creative team of 4 Art Directors, 4 Designers/Production Artists, and 2 Copywriters for a busy 45-employee consumer product goods (CPG) / shopper marketing agency with $8M in annual revenue; Performed a high level of creativity and hands-on design while guiding and managing the day-to-day operations of the Creative Department where teamwork is critical to success.• Created and developed print design concepts & digital retail national marketing strategy for campaigns and product launches for Kraft Foods, Post, and Nabisco (banner ads, POP, retail displays, visual merchandising, floor graphics, print ads).• Directed all project planning, creative direction, execution, implementation, and tracking within the department; Maintained visual consistency and monitored brand voice & compliance; Developed a new asset management system that reduced storage size and increased accessibility.• Provided promotional program management oversight, proofing, monitoring, and benchmarking of the creative process, project approvals, version control, and changes; Managed print production of creative work and external vendors; Exceeded delivery of materials before deadlines.• Set team goals, conducted ongoing training and professional development, guidance, career coaching, employee motivational sessions, and performance evaluations; Coached and mentored staff to identify weaknesses and develop strengths; Resolved issues among the team and improved department morale while demonstrating a high level of passion and empathy; Led prospecting and recruitment of new talent.• Responsible for project scheduling and tracking between creatives and executive leadership on project outlines, key deliverables, and deadlines; Provided weekly project reports to senior leadership.

• Partnered with cross-functional teams to develop product positioning, brand identities, graphic design systems, POP and visual merchandising, web design, experiential marketing, digital advertising (email templates, interactive media), and print collateral for a portfolio of national CPG brands (Arby’s, KraftMaid, Lycra, MTD Products, Things Remembered, Cub Cadet, etc.).• Served as Creative Director on Cub Cadet account to design and develop product pricing catalogs, direct mail, POP, and digital web assets; The role included scouting talent, locations & props, art directing photography (on location, in-studio), direction of all retouching, design, and layout ofmultiple catalog editions (consumer direct, multilingual, Home Depot, Lowe’s); Supervised production staff in concept versioning and final art.• Performed copywriting development and editing (headlines, taglines, product naming).• Spearheaded, designed, developed, and installed DuPont Sleep Products’ NYC Buyer’s Showroom by creating experiential assets that showcased the full range of product formats from fiber to finished consumer products which included pillows and comforters.• Managed team of freelancers acting as a liaison between staff and contractors to maintain consistency throughout internal processes.