Beth Talley Email & Phone Number

Charlotte, Nc, Us

Super user of the marketing automation platform, managing the email schedule, creation, & execution of all customer communications across 4 brands, triggering alerts and lead scoring to assist the sales team, and managed API connections across various platforms.

Charlotte, North Carolina Area

-Managed retail kids club featuring the Danger Rangers characters for multiple grocery retail outlets and hospital partners-Implemented digital strategies including email marketing, e-commerce, social media and website management using Hootsuite, ChimpMail, BenchMark Email, My Big Commerce and Wordpress-Manage client relations for all retail, hospital and non-profit partners-Hiring and managing interns for graphic design and social media internships-Invoice and budget management, accounts payable and accounts receivable-Graphic design projects, including store signage, ads, enewsletters, website content and children’s health and safety activities using Adobe Photoshop, InDesign, Illustrator, and Publisher-Writing and distributing press releases to media partners and tracking public relations efforts-Creating promotions to fit marketing needs and executing across all platforms-Managed product inventory in multiple warehouses and tracked changes monthly-Created strategic partnerships with companies and non-profit organizations that have similar goals in children’s education and safety

-Weekly and promotional email set up, send and deployment via Exact Target-Social Media planning and implementation: Facebook, Twitter, Youtube, Pinterest-Social media tracking via Hootsuite, Tweet Reach, Facebook Insights and more-Updated website on weekly basis with current videos, contests, promotions and brand messaging using Mura system and some HTML.-Online contest coordination and execution-Planned and executed Twitter parties monthly to increase online awareness-Coordinated online advertising efforts and tracked results

-Contest and promotions coordination and implementation-Social Media planning and implementation: Facebook, Twitter and Youtube-Updated website on weekly basis with current recipe videos, contests, promotions and brand messaging -Writing and distributing press releases to media partners and tracking public relations efforts-Coordinated online advertising and media purchasing for radio spots and live radio remotes -Coordinated direct mail campaigns and distribution of weekly ads to target markets-Grand opening and community event planning and coordination-Weekly ad planning, proofing, and tracking-Tracked advertising budget and spending for the department-Store support for coupon and signage programs-Coordinating weekly messaging across all marketing platforms

-File for warrants on bounced checks that remained unpaid-Research information for outstanding check writers with no known contact-Weekly reporting on various stages of the payment process -Contact customers to solicit payments for outstanding debts

-Managing a front end staff of about 45 people, including cashiers, service clerks, and office clerks -Balancing books -Scheduling employees considering the needs of the department -Auditing cashiers, office clerks, and personal shoppers to ensure proper procedures are being upheld

Business, Marketing

Education record