Beth Thomason Email & Phone Number

Greenville, Sc, Us

Greenville, South Carolina, United States

Develops and executes communications strategies to support the college's marketing and recruitment efforts.

Greenville, South Carolina Area

Thomason PR delivers savvy communications and smart strategies to help businesses and non-profit organizations inform, influence and inspire their target audiences. I provide senior-level public relations and marketing communications services for businesses and organizations through strategic plans that harness the power of communications and build brands, relationships and business success.• Plan, prepare and implement integrated strategies to support client business objectives, build brands and promote products/services• Manage all trade show logistics for manufacturing client, including booth design, collateral, pre-show and post-show marketing• Manage all public relations collateral, website, direct mail, newsletters and electronic communications for healthcare client• Provide strategic consulting, media relations, copy writing and event management services to clients• Manage production of marketing materials, including creative concept, writing, proofreading, and working with designers and printers

Greenville, South Carolina, United States

Greenville, South Carolina Area

I directed all advertising, loyalty, marketing, digital marketing and public relations strategies in a way that developed Spinx's unique brand positioning and helped achieve the company's purpose of "Making Life Easier." Working with category managers and the marketing team, I ensured that the company's brand messaging remained consistent across all of its locations and communications platforms, including store graphics, website, ad messages, social media and mobile app. As part of Spinx's commitment to being an integral part of the communities it serves, I also oversaw sponsorships, the Spinx Annual Charity Golf Classic, the Spinx Run Fest and other community events.

Greenville, South Carolina Area

While at Berkshire Hathaway HomeService C. Dan Joyner, REALTORS - the Upstate's leading real estate company with 10 offices and more than 400 real estate agents - I managed all of the strategic marketing, branding and communications, working with company management, Berkshire Hathaway corporate, and agency leadership to execute campaigns and projects. 2014 marked the company’s 50th anniversary with an exciting conversion from the Prudential franchise to the distinctive Berkshire Hathaway HomeServices real estate network. I managed the conversion process and continued working with the company to ensure that the new brand standards were upheld and the company’s market leadership position was maintained.

Greenville, South Carolina Area

Henderson Advertising was a full-service advertising agency based in Greenville, South Carolina, with a rich heritage of building national brands. Henderson was the first agency outside of Chicago or New York, and the only agency in the South, to win Agency of the Year from Advertising Age. Henderson Advertising offered integrated communications through Henderson Public Relations, H-Drive Interactive and Henderson Direct. • Developed and managed public relations and marketing communications strategies for agency clients, consisting of technology, national consumer, not-for-profit and healthcare organizations• Planned and coordinated events ranging from seminars for 25 people to awards programs with more than 500 attendees• Wrote content for newsletters, brochures, websites, advertisements and other marketing collateral• Managed design, print production, distribution of materials and direct marketing campaigns

Greenville, South Carolina Area

Established in 1997, Mainline Marketing Communications Inc., was a Greenville, SC-based agency that delivered communications solutions to maximize business success through strategic planning and the implementation of integrated marketing communications and public relations initiatives. Specific services included strategic consulting, plan development, media relations, collateral materials development, copywriting, online strategies, internal communications, trade show support, and event management.• Oversaw account team and supervised all client work to ensure projects were completed on time and within the budget allotted• Delivered strategic thinking to develop marketing communications programs for clients• Wrote, developed and produced public relations materials for a broad range of clients• Assisted with new business development• Wrote and presented proposals and contributed to company’s growth that led to merger with Henderson Advertising in 2003

Greenville, South Carolina Area

During my tenure, NewSouth Communications was a leading telecommunications company in the Southeast, expanding rapidly to offer telecom services to businesses throughout the region. • Implemented programs for the successful opening of 13 new sales offices throughout NC, SC and GA during high-growth period• Developed public relations strategies resulting in on-going media exposure in both print and online media• Created and directed corporate philanthropic program• Identified marketing opportunities through business community channel in nearly 20 markets• Generated and managed central media database for public relations team

Greater Atlanta Area

The Headline Group was a mid-sized public relations agency located in Buckhead and serving clients in a variety of industries, from sports and entertainment to healthcare and manufacturing. The firm later merged with Edelman PR in Atlanta.• Developed and directed implementation and strategic communications programs, focusing on media relations, marketing collateral, special event and trade show strategies• Delivered proactive ideas by tracking industry trends, identifying new opportunities, and monitoring competitor activity• Managed and led account team, motivating and directing its efforts to successfully meet clients’ marketing needs.

Greenville, South Carolina Area

Jeff Dezen Public Relations (JDPR) was founded in 1991, and I was hired as the company’s first account executive and eventually became one of two Account Group Managers. • Played a key role in developing one of the agency’s two divisions consisting of eight accounts and $500,000 in annual billing• Handled all aspects of public relations, advertising, trade show and direct marketing campaigns for multiple clients• Managed media relations efforts including writing, pitching and placing hundreds of press releases and announcements• Led comprehensive campaign to restage a company, which contributed to documented sales increase, extensive media coverage and company recognized as “Manufacturer of the Year”

Greenville, South Carolina Area

• Coordinated and publicized Congressman’s appearance at town meetings, press conferences and other community events• Wrote and distributed news releases and managed local media relations efforts• Spearheaded local economic development efforts

Greenville, South Carolina Area

• Planned and implemented communications efforts in support of 1994 campaign – campaign broke records and exceeded goals• Wrote and produced promotional materials including campaign video, community resource directory, brochures and flyers• Directed county’s volunteer program and coordinated information and referral program

Greenville, South Carolina, United States

Jeff Dezen Public Relations (JDPR) was founded in 1991, and I was hired as the company’s first account executive and eventually became one of two Account Group Managers. • Handled all aspects of public relations, advertising, trade show and direct marketing campaigns for multiple clients• Managed media relations efforts including writing, pitching press releases and announcements• Wrote copy and managed production of brochures, flyers, and other collateral material.

Columbia, South Carolina Area

• Wrote and developed various promotional and educational materials, including news releases and brochures• Planned and coordinated conferences and seminars• Developed strategic public relations and marketing plans and budgets

Columbia, South Carolina Area

• Assisted with publicity efforts and promotions of special events• Organized press conferences and maintained cordial media relations• Arranged media coverage for Governor’s Summit on higher education• Composed and edits a feature article for Southern Living Magazine

Columbia, South Carolina Area

• Organized and promoted volunteer programs and fundraising efforts• Wrote press releases, newsletter articles, flyers and brochure copy• Gathered article information by conducting both primary and secondary research• Acted as hospital liaison with local media and public representatives.

Bachelor Of Arts, Journalism & Mass Communications

Activities and Societies: Kappa Delta Sorority, Kappa Delta Reference Chair, Homecoming Committee Member, Member of Public Relations.

High School

Activities and Societies: Newspaper Staff Copywriter, Drama Club, Cheerleader