Develop and execute CPB's strategy for investing in digital media and station efficiencies. Organize system-wide strategic planning initiatives. Identify public media system needs and strive to meet those needs through directed projects and grants. Oversee station and system data collection and reporting. Provide leadership to Media Strategies and Media Technology staff.

Offer completely customized insights and solutions that directly address clients' business questions, serving as a trusted advisor and strategic partner to comScore's clients in the Tech, Telco and Operator vertical. Foster comScore's relationships with clients through designing custom research studies, spearheading deliveries of comScore data, helping clients derive business value from data, and preparing and presenting reports and analyses. Utilize comScore's vast resources in behavioral clickstream data, attitudinal survey data, syndicated tools, and innovative cross-platform measurement to address client needs. Develop survey instruments that trend attitudes over time and address emerging issues in the wireless industry.Create data-mining requests to retrieve the most relevant and actionable data for clients.Manage team of Client Insights Analysts.

Set research agenda. Transformed data into insights, working with primary and secondary research sources and leading a team of skilled analysts. Provided insights that informed major content initiatives and overall business strategy. Collaborated with internal stakeholders to deliver targeted insights and recommendations.Provided holistic insights, regularly bringing together media consumption, digital analytics, proprietary quantitative and qualitative research findings, insight community feedback, syndicated databases, segmentation, polling data, brand health, image tracking, and competitive scans for integrated storytelling.Led the market research team, Nielsen analysis and operations teams, and collaborated with digital analytics team.Key member of PBS content strategy team, combining insights from Nielsen and primary research sources to inform content and marketing strategy, with direct impact on program development, series enhancements, advertising campaigns, and improved scheduling strategies.Conceived PBS Audience Insight project for deeper look at viewer and user behavior, demographics, and psychographics. Implemented first national Nielsen service at PBS and launched Nielsen’s cross-platform service, combining linear measurement with DVR, VOD, Web, Apps, OTT and SVOD, demonstrating innovation and superior project management.Presented insights to all levels of organization, at national and regional public television meetings, and at industry gatherings. Consistently earned high praise for ability to present complex data in an understandable and engaging manner.Provided packaged and polished tools that advanced case for corporate funding, partnerships, licensing, distribution, and governmental policy, and provided greater visibility and consistency for PBS story at ad agencies.Oversaw local Nielsen service, answering PBS business questions regarding station audience overlap, multi-cast viewing, and local ethnic viewing.

Managed day-to-day business of PBS Research group, encompassing local and national Nielsen services, custom market research, and syndicated research. Provided services to internal and external customers from all areas of public television by developing research solutions tailored to clients’ needs. Supported PBS programming, including daily overnights reports; comprehensive audience analysis of PBS and key competitors to inform program strategies; Nielsen, MRI, and public opinion polling to support underwriting pitches; program testing to inform program development and acquisition; as well as website usability testing to improve program companion sites.Developed comprehensive research solutions for clients across digital, marketing/communications, development, and station services.Managed all vendor relationships and conducted in-house research, including focus groups, IDIs, usability testing, brand tracking, segmentation, program testing, creative testing, customer surveys and public opinion polls.Administered transition to digital encoding by working with Nielsen, station engineers, and Corporation for Public Broadcasting.Led Research team, mentoring staff and developing talent.

Served as research representative for PBS programming, including all local and national Nielsen analysis and reporting, station carriage analysis, audience projections, and presentations to station programmers. Developed Points of Impact Beyond Broadcast a report designed to sweep up program engagement beyond television screen, including video sales, column inches, outreach events, and web hits. Managed program testing and moderated focus groups. Conducted surveys of PBS member stations and general public.

Set up and managed all aspects of TV Viewing Lab, innovative approach for testing television programs in natural setting.

Conducted television research on promotional campaigns, newscasts, and educational programming, combining both qualitative and quantitative research methods.