Beth Waterfall

Beth Waterfall Email and Phone Number

Mission-driven business development + marketing executive @ Beth Waterfall Creative
Boston, MA, US
Beth Waterfall's Location
Greater Boston, United States, United States
Beth Waterfall's Contact Details

Beth Waterfall work email

Beth Waterfall personal email

n/a
About Beth Waterfall

I help connect people and causes to awareness and capital. Since 2014 I've worked with an exciting portfolio of cannabis, nonprofit, and healthcare clients, and developed one of the largest and most trusted cannabis industry networks in New England. My cannabis advocacy work and more than 20 years of experience working in various compliance-focused industries means I have the knowledge and skills to build bridges and navigate challenges with the most senior—and unruly—executives, advocates, regulators, and adversaries. In 2018, I was named to the Boston Business Journal's '40 Under 40' list in recognition of my work to break stigma and create opportunities in the cannabis industry for women and marginalized groups. In 2019, BostInno included me as a '50 on Fire' winner for my work as executive director and founder of 501c3 nonprofit ELEVATE Northeast Events and Education, Inc.

Beth Waterfall's Current Company Details
Beth Waterfall Creative

Beth Waterfall Creative

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Mission-driven business development + marketing executive
Boston, MA, US
Employees:
3
Beth Waterfall Work Experience Details
  • Beth Waterfall Creative
    Beth Waterfall Creative
    Boston, Ma, Us
  • Beth Waterfall Creative
    President And Founder
    Beth Waterfall Creative Feb 2014 - Present
    I help cannabis executives and businesses grow through effective communications, strategic connections and unforgettable event experiences. My business development and corporate communications strategic services are focused entirely on the cannabis industry and a select group of ancillary companies looking to enter the cannabis industry in a responsible, inclusive, and compliant fashion. Please visit bethwaterfall.com to learn more.Clients: Garden Remedies, KushKart, MariMed, NECANN, Vicente Sederberg LLP, Ardent Cannabis, Lantern Cannabis Delivery, Trella Technologies, Cross Insurance, The Canna Mom Show, Apothercare, Coyote Cannabis
  • Planned Parenthood Of Southern New England, Inc.
    Donor Relations Officer
    Planned Parenthood Of Southern New England, Inc. Jan 2024 - Present
    New Haven, Ct, Us
    The fall of Roe. vs. Wade motivated me to apply my business development, communication, and leadership skills to Planned Parenthood. In my role as donor relations officer I work with a portfolio of major gift donors to help the development team achieve its fundraising and events goals, which ultimately serve to provide thousands of patients in Rhode Island and Connecticut with "Care. No Matter What."
  • Elevate Northeast
    Executive Director
    Elevate Northeast Dec 2017 - Present
    Norwell, Ma, Us
    A true labor of love, ELEVATE NE was created by a group of women who wanted to build a bridge between the cannabis industry and the communities in which cannabis businesses hope to operate. We're developing a range of educational programs, collateral and strategic relationships with community leaders and business leaders from the cannabis industry because emerging cannabis businesses need educated consumers and hospitable communities in order to be successful and to ensure the safe access and administration of their products and services. Thank you for your support as we endeavor to educate, normalize and empower!
  • Trella Technologies Inc
    Member, Board Of Directors - Benefits Director
    Trella Technologies Inc Jul 2021 - Present
    Bourne, Massachusetts, Us
    I serve as the Benefits Director on the Board of Directors for Trella Technologies
  • New England Cannabis Conventions
    Member Of Board Of Directors
    New England Cannabis Conventions Jul 2017 - Present
    I am honored to be a member of NECANN's 12-person Board of Advisors, which is composed of canna-business and medical cannabis leaders that will help guide the company as NECANN continues to grow its series of B2B and B2C cannabis conventions throughout the US.
  • New England Cannabis Conventions
    Program Director
    New England Cannabis Conventions Nov 2017 - Present
    I started as a blogger for NECANN in 2015 and was promoted to managing director in 2017. As managing director at NECANN my goal was to create an inclusive and welcoming experience that delivered engaging and valuable information, and created connections to and for cannabis professionals and the greater New England cannabis community.
  • Massachusetts Mothers For Regulation And Taxation Of Marijuana
    Founder
    Massachusetts Mothers For Regulation And Taxation Of Marijuana Jun 2016 - Present
    As the primary purchasers and caregivers in many homes, women, and particularly mothers, have a responsibility to understand ballot initiatives and cast votes in the best interest of our families and our own bodies. Massachusetts Mothers for Regulation and Taxation of Marijuana was created in 2016 to provide women in Massachusetts and across the US with a resource for information about the Massachusetts 2016 ballot question #4. See more: http://www.mamoms4regulationandtaxation.com/
  • Glg
    Council Member
    Glg Dec 2021 - Jan 2024
    New York, Ny, Us
    Consulting exclusively to clients in the regulated cannabis and psychedelics spaces, helping them elevate and differentiate their business and brands in an increasingly competitive and regulatorily complex environment.
  • Rolling Stone Culture Council
    Member And Contributor
    Rolling Stone Culture Council Aug 2021 - Aug 2022
    Specifically selected as one of Rolling Stone Culture Council’s newest members because of my contributions to the cannabis industry. As a member I join senior leaders in various industries that influence how global culture is shaped, including: art, cannabis, entertainment, fashion, film, food and beverage, gaming, hospitality, media, music, sports, technology, television, and theater.The Culture Council was formally launched in late 2020, and is an invitation-only community whose members and business accomplishments are reviewed and vetted for inclusion based on industry and thought leadership, contributions to their industry and society, and a willingness to help lead what’s next for music, arts, and related industries.
  • Tito Jackson For Mayor Campaign
    Senior Communications Advisor
    Tito Jackson For Mayor Campaign May 2017 - Dec 2017
    The special interests that Tito Jackson will represent as Mayor of Boston are the special interests of the citizens of Boston. He's a leader, not a follower, on issues that affect our city's present and future. I'm proud and honored to have the opportunity to contribute my writing and fundraising skills to this campaign. See more at: http://www.titojacksonformayor.com/
  • Women Grow
    Chair, Women Grow:Boston
    Women Grow Mar 2016 - Nov 2017
    Washington, District Of Columbia , Us
    Please check out ELEVATE Northeast, the nonprofit organization borne from my experience leading Women Grow: Boston (elevatene.org)
  • Nixon Peabody Llp
    Senior Corporate Communications Specialist
    Nixon Peabody Llp Nov 2015 - Nov 2017
    Boston, Massachusetts, Us
    Working with firm leadership, attorneys, compliance, HR, finance, IT, public relations, and the marketing team, I conceptualized and executed internal communications campaigns and projects, including firm intranet and videos production, and wrote and managed multiple projects to raise awareness of Nixon Peabody both internally and externally.
  • New England Cannabis Network (Necann)
    Editor
    New England Cannabis Network (Necann) Dec 2015 - Apr 2016
    The New England Cannabis Network (NECANN) was conceived during a discussion lamenting the lack of an established resource hub for the rapidly expanding Medical Marijuana industry in New England. Our locally owned and operated conventions are compassionate gatherings where patients, advocates, businesses, entrepreneurs, investors, educators, and consumers can connect, learn, and grow.
  • Blumshapiro
    Marketing Director
    Blumshapiro Oct 2014 - May 2015
    West Hartford, Connecticut, Us
    As director of marketing for our growing firm's four Massachusetts offices I managed all advertising, thought leadership, public relations, business development, events, referral meetings, Microsoft CRM integration and coaching, community efforts, budget, and the evaluation and management of our Massachusetts sponsorships.
  • Burns & Levinson Llp
    Marketing Communications Manager
    Burns & Levinson Llp Sep 2011 - Sep 2014
    Boston, Ma, Us
    As Marketing Communications Manager at Burns & Levinson, I led the Firm’s internal and external communications initiatives, managed our brand, and directed our public relations strategies and efforts. As an advocate for the Firm and individual attorneys, I also directed the Firm’s presence and participation in social networking sites including Facebook, Twitter, and LinkedIn as well as several blogs. I served as Editorial Director of the Firm’s client newsletter and served as project manager on a large variety of marketing activities. Under my direction in 2013, Burns & Levinson was named one of BostInno's "10 Boston Law Firms to Follow on Twitter."
  • Burns & Levinson
    Editor In Chief Of Blogs
    Burns & Levinson Sep 2011 - Sep 2014
    Developed editorial calendars, provided regular ghostwriting and proofed all posts for the following Wordpress blogs at Burns & Levinson:- Massachusetts Divorce Law Monitor (family law): http://www.massachusettsdivorcelawmonitor.com- The In-House Advisor (corporate and employment law): http://www.in-houseadvisor.com- Lex Indicium (art & intellectual property law): http://www.lexindicium.com- ObvIPat (intellectual property & government contracts law): http://www.obvipat.comI also served as editor in chief for the publication of The In-House Advisor, Volumes 1 & 2, which were book compilations of The In-House Advisor's most popular blog posts. The books supported our integrated marketing efforts around the blog and related events.
  • Grant Thornton Llp Boston
    Senior Associate - Marketing
    Grant Thornton Llp Boston Aug 2007 - Sep 2011
    Chicago, Il, Us
    Supported all marketing and business development activities with a focus on the financial services, not-for-profit, health care, technology and consumer products industries. Continuously awarded additional responsibilities based upon exceptional work ethic, ability to manage multiple deadlines and commitment to continual improvement for myself, my marketing team, and the firm. Appointed to serve on two national committees within the firm's marketing and sales organization during global restructuring.• Managed all marketing and sales activities for Boston office Financial Services practice by creating communications, managing events, and developing strategic external relationships and sponsorships• Managed annual pipeline of over 400 proposals and presentations; performed win/loss analyses• Led social media education and implementation for over 180 staff by creating training materials and writing content for partners and staff to post on LinkedIn, Twitter and internal blogs• Managed marketing budget; managed invoices for mailings, events, vendors and advertising buys• Communicated firm’s competitive advantages and value proposition through carefully created marketing materials, including proposals, presentations, seminars, mailings, eComms and press releases• Appointed to national committee that restructured proposal processes for over 4,000 annual proposals • Selected to serve on international brand awareness committee to educate colleagues on new advertising and brand specifications; included extensive writing of educational content for firm intranet• Trained and mentored marketing associates and interns; managed and evaluated their work
  • The Law Offices Of James Sokolove
    Product Manager
    The Law Offices Of James Sokolove Aug 2004 - Aug 2007
    • Developed marketing strategies and monitored weekly television, print, radio, and Web campaigns• Managed quarterly marketing budgets for multiple on-air products; analyzed conversion rates and ROI • Cultivated relationships with affiliate firms to ensure cohesive service and compliance
  • Jones And Bartlett Publishers
    Marketing & Editorial Associate
    Jones And Bartlett Publishers Mar 2003 - Aug 2004
    Burlington, Massachusetts, Us
    • Produced marketing communications collateral, including advertisements, posters, book covers, back cover copy, and press releases• Created and managed website content and artwork for Nursing and Health Administration industries• Communicated with renowned authors, attended launch meetings, and managed local and national marketing events

Beth Waterfall Skills

Marketing Communications Marketing Strategy Integrated Marketing Marketing Management Social Media Public Relations Social Media Marketing Creative Direction Blogging Management Brand Management Leadership Content Strategy Corporate Communications Facebook Advertising Writing Crm Business Development Strategy Editing Event Management Project Management Digital Marketing Email Marketing Brand Development Proposal Writing Media Relations Direct Marketing Internal Communications Seo Research Copywriting Corporate Blogging Content Management Business Strategy Client Service Crisis Communications Budget Management Blog Marketing Corporate Events Indesign Copy Editing Website Updating Business Development Coaching Ghostwriting Technical Training Wordpress Mimic Graphic Design

Beth Waterfall Education Details

  • Providence College
    Providence College
    Studio Art (Minor)
  • Harvard University Extension School
    Harvard University Extension School
    Marketing Management
  • Wachusett Regional High School
    Wachusett Regional High School
    Diploma
  • Massachusetts College Of Art And Design
    Massachusetts College Of Art And Design
    Indesign Workshop
  • New England Grass Roots Institute
    New England Grass Roots Institute
    Holistic Healthcare

Frequently Asked Questions about Beth Waterfall

What company does Beth Waterfall work for?

Beth Waterfall works for Beth Waterfall Creative

What is Beth Waterfall's role at the current company?

Beth Waterfall's current role is Mission-driven business development + marketing executive.

What is Beth Waterfall's email address?

Beth Waterfall's email address is kw****@****one.net

What is Beth Waterfall's direct phone number?

Beth Waterfall's direct phone number is +150822*****

What schools did Beth Waterfall attend?

Beth Waterfall attended Providence College, Harvard University Extension School, Wachusett Regional High School, Massachusetts College Of Art And Design, New England Grass Roots Institute.

What are some of Beth Waterfall's interests?

Beth Waterfall has interest in Interior Design, Writing, Making Jewelry, Collecting Antiques, Exercise, Home Improvement, Finding Typos, Art, Reading, Gourmet Cooking.

What skills is Beth Waterfall known for?

Beth Waterfall has skills like Marketing Communications, Marketing Strategy, Integrated Marketing, Marketing Management, Social Media, Public Relations, Social Media Marketing, Creative Direction, Blogging, Management, Brand Management, Leadership.

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