Partnering with clients such as Project Equity, Ownership Capital Lab, Evoke Collaborative, and The NAMM Show to develop and execute comprehensive omnichannel marketing and event strategies.Deliver tailored marketing solutions focused on revenue growth and brand engagement, leading strategic initiatives for large-scale events.Direct marketing campaigns that drive audience engagement and lead generation, enhancing client success in various sectors, including nonprofit, live event production, manufacturing, healthcare and technology.

As Marketing Director at Ironpaper, I lead dynamic teams of cross-disciplinary digital marketers, content writers, design and development professionals. Spearheading comprehensive marketing campaigns, I focus on building websites, brand development, and content-driven strategies to generate quality leads and drive revenue. My expertise spans diverse sectors, including fintech, pharma, retail & eCommerce, SaaS, cyber security, news, and media. Collaborating closely with clients, I define buyer journeys, shape messaging, plan media outreach, and nurture leads to provide enriched lead intelligence to sales teams. Clients include: Afferent Software, Edison Carrier Solutions, GreyOrange & gStore, Mayo Clinic, MITRE Engenuity, Safe Horizon, and Storyful.

Ironpaper is a specialized agency where our work crosses the boundaries of B2B marketing, content, sales enablement, qualified lead generation, website design, and B2B strategy. We are obsessed with improving measurable business results for B2B companies.

In this role, I directed conferences and marketing initiatives, collaborating with Fortune 1000 senior executives to identify trends in Human Resources, IT Security, and Data Analytics. I leveraged this research to curate world-class training content in exclusive think tank environments. As the Marketing Director, I developed and executed multi-platform marketing campaigns, chaired and emceed events, and moderated Diversity & Inclusion panels, achieving significant increases in event reach and engagement.Events included:The Chief Learning Officer ExchangeThe CHRO ExchangeTalent Leaders ExchangeThe Medical Command Center ExchangeRemote Work Technology Exchange The CISO Exchange The CDAO Exchange

Leading marketing programs based on revenue goals, I drove marketing strategy and execution for six conferences with associated tradeshows, awards programs, and content portals for the Live Experience franchise. Noteworthy accomplishments include launching Diversity, Equity & Inclusion initiatives, achieving 35% average YOY revenue and attendance increase for LDI and Live Design events, and securing strategic partnerships resulting in a 25% average YOY lead generation boost.

Directed the management of The Moorings brand, customer engagement strategy, and marketing communications across the North American source market. Achieved record sales growth with targeted content-driven campaigns, trade shows, and partnerships, exceeding sales plans by 40% year-over-year.

Led internal advertising agency and 6 direct reports to develop and execute global marketing strategies and processes for the Chauvet DJ product lines, VIP Bags, and VIP Loyalty Program, managed the tradeshow department across all brands, drawing on extensive experience to create over 20 annual large-scale award-winning experiential events on Domestic and International platforms, and built short-term & corporate long-range allocations, with P&L accountability for a $1M annual budget.

Built and managed a program of 15+ tradeshows annually, achieving a 15% year-to-year sales increase and record revenue generation. Standardized processes for a transition from regional to national programs, designed pop-up retail environments, and secured sponsorships for charitable initiatives.

From October 2005 through April 2009, Corporate Event & Tradeshow DirectorDirected a program of 60+ tradeshows and corporate events annually; determining the show/event mix based on industry research and analysis of potential ROI; art direction on targeted signage & marketing collateral for each program, managed staff of three direct reports & booth/event sales staff (up to 50 people depending on size of show/event) and display resources for 4+ events a week; accountable for allocation & movement of all resources (equipment, materials & labor) from multiple locations (headquarters, satellite offices, warehouse facilities & show sites) internationally to ensure optimum efficiency and planning. Directed fabrication & warehouse storage of display and graphics. Recruited, trained, and retained reliable vendors, craftsmen and laborers.From April 2009 - April 2011, Marketing DirectorLaunched Pixelteq, independent of former parent company Ocean Insight, developing and designing corporate collateral, building the brand image and managed all advertising traffic. Generated event/campaign specific short-term and corporate long-range budgets, with P&L accountability for $3.5M/year.