Created vision for digital patient care that supports the institution’s strategy and mission by working closely with senior stakeholders, developers, designers, and clinical & front line staff to launch multiple new strategic services powered by digital technology. Lead design, research, and product strategy for patient and clinician facing digital technology projects, including leading the launch of MSK’s first patient facing mobile app, design research and subsequent strategy for improving the experience of clinical trials, product design of a mobile app for complex medication management, and design and strategy of digital tools to support populations at an increased risk of cancer. As a senior member of the team, recruited, lead and mentored junior designers and freelancers and promoted the role of design across the institution.

Provided graphic, web, and interaction design services, including branding, front-end website development, UX/UI, wireframes, experience models, and photography.

Responsible for all creative needs for boutique B2B marketing firm. Designed and implemented front-end development for websites for clients in the finance and legal services industry. Created & implemented consistent branding guidelines across consumer touchpoints from interactive to brochures & print media.

Created site content and e-mail promotions, ads and other marketing material, assisted in implementing the site redesign of e-commerce websites onestepahead.com & leapsandbounds.com.