Beth Whinnery-Fuhrmann Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

As the Director of Sales for Bandolino Footwear, I had significant success driving sales, creating strategic growth plans, developing and merchandising product. I was recognized by management and customers for building profitable businesses through decoding opportunities, anticipating obstacles and establishing and expediting plans to achieve goals. GREW PROFITABLE SALES ► Managed key accounts attributing over 65% of Bandolino’s total shoe shipments. ► Annually achieved bonus shipment goals. ► Customer portfolio included: ♦ Department Stores - including Macy’s, Bonton and Belk ♦ E-commerce - including Amazon, Zappos, 6PM ♦ Discounters - DSW, TJ Maxx, Ross, Shoe Carnival, Famous Footwear and Off Broadway ♦ Catalogs - including Appleseed’s, Mason Shoe ♦ Big Box - Sam's Club ♦ Independents► Exploded key item categories to drive additional bottom line sales and profits.► Re-invented key item riding boot resulting in an $880k sales volume increase. ► Created strategy and managed poor performers for minimal margin impact.► Created exclusive and special promotion styles for key customers resulting expanding product assortment and sales growth of $600k- $1.1 million.DEVELOPED DYNAMIC RETAIL RELATIONSHIPS► Recognized by management for solid partnerships with customers and internal team members to maintain forward movement and resolve issues.► Skilled at building rapport with internal and external customers to promote partnerships, seek feedback and proactively address customer needs and requests.► Successfully negotiated across multiple areas internally and externally for realization of account needs to drive sales and profits. LED SALES TEAM FOR SUCCESS► Direct management of Sales Director, Account Executive, Associate Account Executive and Sales Assistant.AWARDS► Achieved bonus shipment goals each year.

Greater Minneapolis-St. Paul Area

In my transition into wholesale as a Key Account Executive, I drew on my buying experiences to create strong relationships with my retail buyers. I quickly established myself as an accomplished Sales Representative with expertise in Sales, Trend Merchandising, Assortment Planning, Financial Planning and Forecasting. BUYERS TRUST MEMy buyers knew I understood the parameters and challenges that they faced and trusted me to create and execute sales strategies that achieved our goals. ACHIEVEMENTS► Annual volume over 20 million - increased sales 1.1 million in position.► Customer base included Macys, Lord and Taylor, Bloomingdales, Bonton and DSW.► Recognized by management as leader in division.► Planned, forecasted and analyzed account sales, inventory, promotional activity and markdowns to maximize sales and support negotiations to support vendor allowance and marketing coop budgets.

Greater Minneapolis-St. Paul Area

Evine is a multi-channel electronic retailer with Television, Internet and Mobile platforms. As a Senior Buyer in this environment sales happened by the minute, 24 hours a day, 365 days a year and it was my job to manage the success of each show segment by offering exciting trend right product at compelling prices that would appeal to our customers need to buy now. I managed several buying areas including Cosmetics, Branded Apparel, Outerwear, Footwear, Handbags and Accessories.ACHIEVEMENTS► Increased sales volume over $4.5 million in position. ► Direct management of buyer, planners and programmer with team totals 4-7 members.► Negotiated, and successfully launched several new brand concepts contributing $1.9 million in vendor support.► Developed and implemented classification and key item planning tool to track product life cycle to achieve gross profit dollar increases of $1.3 - $2.8 million in positions

Marshall Field’s is where I started my career and held a variety of positions over the time I worked there. I was progressively promoted through the ranks and in that time held a variety of positions in planning and buying in many different categories.CATEGORIESManaged Bedding, Junior Dresses, Kid’s Accessories, Children’s Sleepwear, Children’s Hosiery, Children’s Handbags, Children’s Intimate Apparel, Large Size Women’s Career Apparel, Large Size Women’s Suits, Large Size Women’s Separates, Large Size Women’s Collections, Large Size Women’s Bridge Collections, Men’s and Kid’s Shoes, Moderate Shoes, Comfort Shoes, Better and Update Shoes, Missy Suits, Missy Separates, Missy Career Collections, Missy Bridge Collection and Missy Private Label Apparel.ACHIEVEMENTS► Managed two of the largest buying areas for the company (Classic Career and Better and Comfort Shoes) increasing sales volume over $14.9 million in positions.► Direct management of buyers, planners and coordinators with team totals of 9-11 members.► Negotiated annual vendor support of $5.8 M - $6.5 M in positions.► Experience in product development, design and sourcing for private label brands (Marshall Field’s and Field Gear) increasing sales $6 million in position.